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Accountable for a mighty brand team that oversees the following disciplines for Buffalo Wild Wings:- Brand Management/Strategic Planning- Advertising, inclusive of above the line, digital, and owned channels- Social Media- Cultural Activation- Field Marketing, including primary Marketing point of contact with Operations Team and Franchisees- Partnerships- In-Store Merchandising- On Premise Experience (Inclusive of TV Content, Sports Betting, Trivia). Part of team that transitioned Buffalo Wild Wings into the Inspire Brands organization. Previously led Advertising and Content for Arby’s. The award winning We Have The Meats campaign helped deliver the turnaround of the Arby's brand and business, which ultimately led to establishing Inspire Brands, the second largest restaurant brand in the world. Previously Vice President, Account Director at 22squared, leading 360 advertising efforts for brands such as Baskin-Robbins, Jackson Hewitt Tax Service, Russell Athletic, Southeast Toyota, Sony, Buffalo Wild Wings, and Dunkin’ Donuts.
Arby'S
View- Website:
- arbys.com/our-menu/roast-beef
- Employees:
- 20
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Chief Marketing Officer, Arby'SArby'SAtlanta, Ga, Us
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Chief Marketing Officer, Arby'SArby'S Aug 2024 - PresentAtlanta, Georgia, Us -
Vice President, Category ManagementBuffalo Wild Wings Aug 2023 - Aug 2024Atlanta, Georgia, Us -
Vice President, Brand ExperienceBuffalo Wild Wings Sep 2021 - Aug 2023Atlanta, Georgia, Us
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Vice President, Marketing And AdvertisingBuffalo Wild Wings Jul 2018 - Sep 2021Atlanta, Georgia, Us
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Vice President, Brand Advertising And ContentArby'S Restaurant Group, Inc. Jan 2014 - Jul 2018Atlanta, Georgia, Us
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Vice President, Account Director22Squared Feb 2005 - Sep 2013Atlanta, Ga, Us
Jeff Baker Skills
Jeff Baker Education Details
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University Of Georgia - Terry College Of BusinessMarketing -
Georgia State University - J. Mack Robinson College Of BusinessMarketing
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University Of PittsburghSummer 2001 Semester At Sea
Frequently Asked Questions about Jeff Baker
What company does Jeff Baker work for?
Jeff Baker works for Arby's
What is Jeff Baker's role at the current company?
Jeff Baker's current role is Chief Marketing Officer, Arby's.
What is Jeff Baker's email address?
Jeff Baker's email address is je****@****bys.com
What is Jeff Baker's direct phone number?
Jeff Baker's direct phone number is +177059*****
What schools did Jeff Baker attend?
Jeff Baker attended University Of Georgia - Terry College Of Business, Georgia State University - J. Mack Robinson College Of Business, University Of Pittsburgh.
What skills is Jeff Baker known for?
Jeff Baker has skills like Interactive Marketing, Advertising, Integrated Marketing, Social Media Marketing, Digital Marketing, Strategy, Marketing, Online Advertising, Brand Development.
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