Jeff B. Léonard Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, Ca, Us

I lead the development of innovative brand experiences using the R.A.C.E.S.™ Brand Strategy System, aligning research, messaging, and content creation. I collaborate with teams to deliver data-driven strategies that elevate client visibility, engagement, and growth.

Los Angeles, Ca, Us

As the Director of Creative and Product at Brandhorse, I lead a dynamic team in crafting innovative brand experiences through creative leadership, content strategy, product development, and brand management. I spearhead the creative vision for all marketing collateral, ensuring alignment with our brand's identity and resonance with our target audience. I develop and manage content strategies for various projects, collaborating with cross-functional teams to deliver compelling narratives. Overseeing the product lifecycle from ideation to launch, I work closely with designers, developers, and stakeholders to create user-centric products that exceed market demands.

Seattle, Wa, Us

In my role as Sr. UX and Product Designer III, I served as the lead designer, responsible for redesigning various sections of IMDb and managing over 35 pages of content. I revamped verticals such as Search and Discovery (launched in 2022), Global Charts, Watchlists, Box Office (launched in 2023), and User Lists (launched in 2024). My role demanded ensuring a consistent and reliable user experience across both web and mobile platforms. My primary goal was to create a seamless and reliable design for these sections.

Seattle, Wa, Us

In my role, I oversaw various tasks, including the revamp of the IMDbPro Lists that had not been updated for eight years. I also led the development of an innovative advanced search feature. This feature's creation involved ethnographic research, contextual inquiries, and usability testing at various stages to ensure the final product performed optimally.Moreover, I led the information architecture and design for Amazon Gather. I spearheaded the development of a robust tool designed to ease the creation of groups and events. This tool was pivotal during the COVID-19 pandemic, providing a crucial connection for individuals. Its ability to organize virtual events made it a reliable and highly regarded resource that significantly impacted many lives.

Seattle, Wa, Us

As part of my responsibilities, I oversaw the design of the Customer Experience and Information Architecture for the IMDbPro Subscription. I initiated a website redesign, which included a comprehensive overhaul of the decade-old homepage. Moreover, I developed a notification system that enabled users to track specific pages and receive timely updates. This innovation significantly contributed to a 160% increase in Daily Active Users.

Los Angeles, Ca, Us

As a creative consultant and mentor, I took great satisfaction in assisting small businesses to attain high-quality customer experience design, a feature typically linked to major corporations. Additionally, I was passionate about guiding budding design enthusiasts and participating in workshops where I could share my twenty years of expertise.

Remote, Us

At Coverhound/CyberaPolicy, as a Senior Product Designer, I spearheaded innovation within the insurance technology industry. By conducting comprehensive user research and employing interactive prototyping, I introduced transparency and simplicity to insurance options, providing digital shoppers with instant quotes and curated comparisons. My efforts have reshaped the insurance landscape, making it more accessible and empowering for consumers.

Los Angeles, Ca, Us

During my tenure as a UX/UI Designer at Fox Sports, Fox Interactive Media, I demonstrated my expertise in design strategy implementation, crafting captivating user experiences for brand and partner initiatives. Through my proficiency in Design, HTML, CSS, and JavaScript, I created end-to-end micro-sites that effectively engaged users and leveraged user-centered design principles.

Beverly Hills, Ca, Us

During my tenure at Myspace, I held the position of Sr. UX/UI Designer and Front-End Developer. My primary responsibilities involved creating branded microsites and collaborating with advertising partners. Working within a fast-paced environment, I utilized HTML, CSS, and Javascript to develop templates that streamlined the rapid turnover of projects. Initially part of a team of 5 designers, I later contributed to scaling the team to 15 members. This collaborative effort supported high-profile multi-million-dollar advertising campaigns.

Chatsworth, Ca, Us

As an Art Director at MGA, I spearheaded the development of packaging designs and set the art direction for The Bratz toys and games. My role encompassed creating essential brand elements and key art, with a focus on typography, color schemes, motion graphics, and incorporating the latest design trends. I took accountability for crafting visually impactful materials that effectively represented the brand.

As a UI Designer at The Cimarron Group, I held a key role in managing collateral and production design for campaigns aimed at high-net-worth clients. I was entrusted with executing brand strategy, providing art direction, and creating interactive designs optimized for various digital platforms. Notably, my flagship accounts included Universal Studios Hollywood, and Lalique.

During my time at Park Media, I undertook three positions: Marketing Coordinator, Media Designer, and Web Designer. In these roles, I played a pivotal part in overseeing collateral and production design for campaigns targeting high-net-worth clients. I specifically focused on a new media platform centered around parking spaces. Within this role, I executed brand strategy, provided art direction, and created interactive designs tailored for both physical and digital platforms. Notably, my flagship accounts included Volkswagen, Lexus, and Gladstones restaurant.

Los Angeles, Ca, Us

Aos, Culinary Arts

Entertainment Technology

Graphic Design

Education record