Jeffrey Beck

Jeffrey Beck Email and Phone Number

Chief Marketing Officer (CMO) @ CST Savings Inc
Toronto, ON, CA
Jeffrey Beck's Location
Toronto, Ontario, Canada, Canada
Jeffrey Beck's Contact Details
About Jeffrey Beck

An enterprising, strategic, digital marketing executive who understands the power of a strong brand combined with the competitive advantages of analytics and the synergistic benefits of AI driven communications. Recognized as a transformational leader who drives customer acquisition, engagement and loyalty to deliver exponential, industry-leading growth.Mission: to strategically lead, coach, and inspire passionate marketing teams to deliver a positive ROI.Specialties: • Digital and performance marketing • e-commerce• Programmatic and PPC media• Automated and AI driven communications• Search engine optimization (SEO)• Social media and content marketing• CRM and analytics• Brand development• Advertising and direct marketing• Integrated communications• Partnership & affiliate programs• Product development• B2B and B2C • Contact centre management• SalesStrengths:• Excellent leadership skills, takes pride in motivating, coaching and fostering a strong team spirit• Highly strategic, recognized as an industry disruptor• Innovative and creative with superior conceptual and analytical skill• Strong commercial acumen and bottom line orientation• Customer experience advocate with an expertise in loyalty management• Excellent communication, presentation and selling skills• Highly collaborative and well versed in Agile methodology and Human Centered Design Contact: jeff@beck.net(416) 805-1466

Jeffrey Beck's Current Company Details
CST Savings Inc

Cst Savings Inc

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Chief Marketing Officer (CMO)
Toronto, ON, CA
Jeffrey Beck Work Experience Details
  • Cst Savings Inc
    Chief Marketing Officer (Cmo)
    Cst Savings Inc
    Toronto, On, Ca
    View
  • Cst Savings Inc
    Chief Marketing Officer (Cmo)
    Cst Savings Inc Apr 2022 - Present
    Toronto, Ontario, Ca
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  • Td
    Associate Vice President, Strategy And Marketing
    Td Jun 2016 - Feb 2022
    Toronto, Ontario, Ca
    Empowered to revitalize the brand and transform TD Direct Investing from its traditional banking roots into a customer centric, digital first and agile organization. Responsible for client acquisition and engagement that delivered across the board record breaking YoY growth. Designed client lifecycle programs to increase average client value and net promoter score through automated, personalized and AI driven initiatives. Developed Go-to-Market product launches for TD Easy Trade, TD GoalAssist App, TD Direct Investing Index, MoneyTalk DIY and TD Advanced Dashboard
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  • Questrade Financial Group
    Chief Sales And Marketing Officer, Cmo
    Questrade Financial Group Feb 2008 - Jan 2016
    Toronto, Ontario, Ca
    Recognized as a marketing innovator and credited with delivering industry leading growth that catapulted Questrade to become one of Canada’s largest online investment companies, surpassing many of the big banks along the way. Built a team of 70 highly skilled marketers, communicators, sales and e-commerce specialists who generate quality online leads and efficiently convert them into high value, engaged, loyal customers. Developed and launched Canada's first online wealth management service, (robo advisor), Portfolio IQ™. Achieved diversification, brand extension and growth with the launch of Smart ETFs™. Recognized by Google as a leader in online marketing.
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  • Pearson
    Consultant
    Pearson 2007 - 2008
    Contracted to formulate and execute international marketing programs, media plans and budgets, complete with P&L responsibility. Managed a department of 30 online, creative, and product managers. Developed acquisition initiatives: web portal, online advertising, SEM, & SEO, affiliate, and social media marketing.
  • Holt Renfrew
    Director, Crm
    Holt Renfrew Jul 2005 - Jul 2006
    Toronto, Ontario, Ca
    As Director of Customer Relationship Management, I was responsible for developing the CRM strategy for Canada's leading luxury brand and retailer. Formulated their customer experience management strategy and implemented the technological solutions to identify and nurture their most valuable customer relationships. Managed data analytics, customer segmentation, market research, web site, partnership programs including American Express, and development of all direct marketing programs accross all channels.
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  • Mcdonnell Haynes
    Vp, Integrated Marketing
    Mcdonnell Haynes 2003 - 2005
    Ca
    Management and strategic planning for the advertising agency's online, direct, and CRM practices
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  • Grey Group
    Vp, Managing Director
    Grey Group 2000 - 2002
    New York, Ny, Us
    Executive management and P&L responsibility for a direct marketing agency servicing Fortune 500 clients.
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  • Arnold Worldwide (Vickers And Benson)
    Vp, Client Services
    Arnold Worldwide (Vickers And Benson) Aug 1996 - Jul 2000
    Boston, Ma, Us
    Strategic planning, CRM, and execution of integrated advertising campaigns for the agency's clients
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  • Air Canada & Aeroplan
    Held Progressively Senior Marketing Positions.
    Air Canada & Aeroplan Jan 1988 - Jul 1996
    Saint Laurent In Montreal, Quebec, Ca
    Responsible for development, execution and management of international marketing, CRM, product development and partnership programs. Managed the Aeroplan loyalty program’s partnership strategy including customer acquisition for CIBC Aerogold VISA, which quickly become Canada’s #1 premium card.
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Jeffrey Beck Skills

Direct Marketing Integrated Marketing Crm Advertising Marketing Strategy Online Marketing Digital Marketing Marketing Online Advertising Management Sales Social Media Marketing Market Research Social Media Digital Strategy E Commerce Product Development Marketing Communications Lead Generation Strategic Partnerships Segmentation Contact Centers

Jeffrey Beck Education Details

  • University Of Toronto - Rotman School Of Management
    University Of Toronto - Rotman School Of Management
    Icd - Gep
  • Concordia University
    Concordia University
    Marketing & Finance
  • Columbia University
    Columbia University
    Executive Cmo Program
  • Mcgill University
    Mcgill University
    Economics

Frequently Asked Questions about Jeffrey Beck

What company does Jeffrey Beck work for?

Jeffrey Beck works for Cst Savings Inc

What is Jeffrey Beck's role at the current company?

Jeffrey Beck's current role is Chief Marketing Officer (CMO).

What is Jeffrey Beck's email address?

Jeffrey Beck's email address is jeffrey.beck@td.com

What is Jeffrey Beck's direct phone number?

Jeffrey Beck's direct phone number is +141622*****

What schools did Jeffrey Beck attend?

Jeffrey Beck attended University Of Toronto - Rotman School Of Management, Concordia University, Columbia University, Mcgill University.

What are some of Jeffrey Beck's interests?

Jeffrey Beck has interest in Instructor.

What skills is Jeffrey Beck known for?

Jeffrey Beck has skills like Direct Marketing, Integrated Marketing, Crm, Advertising, Marketing Strategy, Online Marketing, Digital Marketing, Marketing, Online Advertising, Management, Sales, Social Media Marketing.

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