Responsible for managing the product portfolio for Emtek, Schaub, and Yale Expressions – from the inception of ideas to end-of-cycle phase-out – I am actively engaged in every facet of the strategic decision-making process, ensuring seamless execution at each step.My primary responsibilities encompass a wide range of tasks. These include conducting thorough market analyses, gaining a deep understanding of the competitive landscape, devising effective pricing strategies, developing comprehensive product roadmaps, collaborating with key teams involved in product development, and successfully launching our products into the market.•Participate in the product development lifecycle, from the initial scoping phase to the final product launch, driving innovation every step of the way.•Work closely with Marketing and Sales teams to conduct market research and competitive analysis, identifying market gaps and opportunities.•Utilize market insights to drive the product's positioning, pricing, and go-to-market strategy.•Create and manage project plans, timelines, and milestones, coordinating efforts across teams to ensure timely product delivery.•Monitor project progress, identify potential bottlenecks, and implement solutions to keep projects on track.

Provide leadership and direction for strategic planning and product management from development through product launch and identification of commercial growth opportunities. Lead staff training and development focused on optimizing brand using advanced analytics.• Product Portfolio – Manage full product portfolios for Kellogg Garden Organics and G&B Organics product lines with oversight of marketing and promotional activities to maximize revenues and identify areas for business development.• Increased Revenues – Key contributor to success of regional family-owned business with $52M in annual sales that has almost doubled revenues to $98M with proactive branding and strategic planning to expand to a national company. • Product Launch – Introduced a new product platform with two SKUs in fall of 2016 forecasted to deliver over $1M in first fiscal year.• Product Management –Lead marketing research, business analytics, and identification of key opportunities to maximize market potential and focus on long-term business growth. Introduced communications guidelines to ensure consistent messaging and branding.

Managed marketing and branding initiatives, development of promotional materials, oversight of radio and print advertising campaigns, social media branding, and development of consistent style and communication guidelines.• Client Programs – Spearheaded development and introduction of client loyalty programs for high-profile retailers such as Home Depot, Lowe’s, and True Value Hardware. • Marketing & Branding – Proactive in development of key customer messaging for website and social media sites to provide consistent messaging to enhance branding and awareness across the nation. Increased video views by 500% over an 8-month period.• Product Development – Succeeded in identification and development of key product opportunities to broaden the scope of the corporate product line that resulted in increasing sales and product branding.• Client Liaison – Recognized as company representative at major industry events, client meetings, and other projects to promote the brand and product line.

Managed development and implementation of marketing initiatives, promotional materials, and other branding activities.• E-Commerce Website –Successfully launched and managed a redesigned Open Cart Point-of-Purchase e-commerce website to optimize efficiency, enhance client services, and streamline national promotional shipments.• Account Management – Managed key customer account systems for Syndigo, LowesLink, and HomeDepotIDM to optimize efficiency and ensure data was up-to-date and accurate.• Marketing Audit – Led a marketing operations audit that resulted in annual cost reductions of $700,000.• Inventory Management – Managed inventory for point-of-purchase materials to ensure operational efficiency.• Client Relations – Managed promotional calendar for customer events and trade shows and acted as company representative to promote and market products.• Recognition – David Bolstead Award – For exemplary work embodying company mission, vision, and values, 2013

Created successful viral marketing campaign from Fall 2009 to Summer 2010, using viral marketing, viral advertising, and marketing techniques.

• A client-facing role that required constant communication with customers and local Government Agencies to expedite legal documents.• Managed numerous accounts in a fast-paced, time-sensitive environment, ensuring that key performance indicates were in place to monitor against potential losses.• Closed $65 million, high-liability commercial real estate deal, fostering strong relationships and working closely with clients to build a shopping mall in Palm Springs over the course of a year.

• Approached by Ticor to establish their examining and searching department from the ground up, successfully developing new rules, layout, framework, and a six-person team within nine months.• Improved production time by reorganizing process, and collaborated with senior management to implement new searching guidelines and procedures.

• Led 120 employees in providing title companies with the plant's resources to post properties and use title systems to record documents.• Promoted to a leadership position within six months of employment, with oversight for time cards, production reports, and minimizing turnaround time for preliminary reports.• Collaborated with senior management to implement new real estate procedures and guidelines by reorganizing in-house services with labor from an outside firm to streamline work and mitigate redundancies.• Demonstrated competency to rapidly assess basic business operations and to effectively transfer that knowledge into relevant decision-making procedures.