Contribute to the growth and success of the Drydene brand in the commercial, industrial and automotive markets. Develop and maintain continuity of all brand assets, graphics and messaging. Manage planning and execution of all marketing channels, including customer forms, website content, social media, google ads, industry publications, catalogs, email marketing, event assets, video and photography.Accomplishments:★ Launched Drydene400 landing page with sweepstakes program for NASCAR race series sponsorship. Collected over 12k entries from race partnerships, social media assets, on-site promotions, email marketing, and PR.★ Designed/Developed UX and managed the Drydene.com website including e-commerce, blog postings and form inquiries.★ Integrated all sales print collateral into the e-commerce sales system for order and download.

Develop and maintain continuity of all PPC brand assets, graphics and messaging. Works with leadership and outside resources to plan, write and create content for multichannel assets, including website, blog, social media, google ads, industry publications, catalogs, email marketing, event materials, video and photography. Day-to-day brand asset management.Accomplishments:★ Developed and launched current branded website for ppclubricants.com; manage all site content; maintain all back-end plug-ins in WordPress and firewall server requirements through Securi.★ Email Dynamic Personalization – Customer email blasts that include assigned sales contact information with head-shot photo – increased engagement and sales contact awareness.★ Implemented Google Ads campaign to target relevant industry leads acquiring over 89 hot sales leads in 2019, doubling the previous recorded year.

Industry: Custom Hair Systems / eCommerce / Retail / Product DevelopmentResponsibilities:Initiate, manage and support all internal and external projects and processes related to marketing, eCommerce, website design and development, and internal CRM processes across the organization.✓ Manage creative, production and technical teams and outside vendors to effectively complete tasks on time and within budget✓ Formalize project objectives, scope of work, and detail deadlines and responsibilities✓ Acquire agreed solutions and cost with internal team leads and vendors ✓ Schedule and lead kickoff meetings with contributing teams for agreed production timelines✓ Control scope creep and keep project budgets on track✓ Plan and schedule internal company events and meetings✓ Process documentation✓ Vendor acquisition and outsource managementAccomplishments:★ Updated antiquated customer appointment scheduling system – Integrated Acuity Scheduler with Salesforce to automate Hair Tech appointment scheduling for customer returns, fitting kits, post- and pre-sale consultations. Saves hours of time every day on scheduling and moving appointments.★ Managed the reshooting and editing of over 8000+ product photos for new website by coordinating freelancers. Saved company over $10-15k in internal editing resources.★ Coordinated scheduling, managed design vendors, and developed a master spreadsheet to build all email advertising assets for the entire 2017 holiday schedule – Saved company $3-5k in dedicated internal resources and time.★ Implemented Docusign Powerforms with an Exact Target email delivery system to automate and streamline HairDirect wholesaler application delivery and approval process.★ Set up Digital Asset Management (DAM) nomenclature and taxonomy for eCommerce product image database. Documented processes and implementation.

Industry: Education / Entertainment / PublishingResponsibilities: Contracted for all email campaign coded deliverables for Fortune 500 client in the education industry. Coded templates from the ground up for use in Salesforce Pardot.

Industry: Automotive Restoration Supplies / eCommerce / Retail / Product DevelopmentResponsibilities: Lead a team of creative professionals with 4 direct reports. Planned, directed and executed creative strategies for all sales channels including email, web, print, e-commerce, retail, BtoB, and events.★ Integrated Listrak email deployment system accounting for over 20% of company revenue.★ Designed and coded email templates and landing pages using responsive design resulting in a 20% increase in overall mobile engagement and higher conversion rates.★ Redesigned Eastwood website (www.eastwood.com) increasing general traffic by 33% within the first 3 months of release.★ Developed Eastwood’s Hands-on Cars TV series landing page with integrated JW Player with XML playlist.★ Developed Shopping Cart Abandonment (SCA) program accounting for over 40% of email revenue.★ Created core product cross-sell email triggers with high return engagement value resulting in up to 60% click-through and 3%+ conversion rates.★ Redeveloped and distributed brand standards to ensure continuity across customer touch points.★ Established a successful SharePoint Project Tracking System and project processes that substantially increased productivity and doubled core product design and production output.

Industry: Automotive Restoration Supplies / eCommerce / Retail / Product DevelopmentResponsibilities: Assisted in planning email and web marketing strategies for all sales channels. Wrote, designed and produced all email and web marketing campaigns with accompanying support deliverables including, landing pages, web banners, customer surveys, email preferences, product triggers, and more.★ Developed a new 1st-generation email template that increased click-through engagement by 10%.★ Integrated Bronto email deployment system, increasing email deliverability by 30% and doubling daily promo email output through better database management and interface controls.★ Designed and deployed automated post-purchase conversations, personalized from Eastwood Tech Center Specialists resulting in 80% click-through rates and 10% drop in tech center calls.★ Redesigned Eastwood website increasing general traffic by 33% within the first 3 months of release.★ Designed product branding, packaging, color mixing guide and responsive landing page for newEastwood ElastiWrap product line.★ Developed landing page for new Eastwood TriFlow Radiators with video, product specs, and Bizarrevoice integration. Over $1/2 million in sales since inception.

Industry: Advertising Agency / Financial Services / Technology / Energy / CommunicationsResponsibilities: Lead creative department for local agency with 4 direct reports. Managed client creative and production requests, ad copywriting, project trafficking, creative and marketing strategies, and quality control. Daily graphic design and production of agency workload. ★ Increased agency revenue by 40% in 3 years with better creative solutions, processes and exceeding deadline expectations.★ Rebranded JBT Bank with new logo and tag line, TV Spots, product collateral, space ads, billboards, and retail locations raising local awareness and increased new checking, savings and loan accounts.★ Wrote, produced and directed TV spots under budget, increasing client’s media budget.★ Developed and deployed BtoB email templates for Diversified Systems to schedule exclusive event dinner meetings. Successful with 75%+ click-through rates and high attendance resulting in additional business.Clients:★ Diversified Media Group★ Diversified Systems★ F&M Trust★ Leffler Energy★ UGI Energy Services★ UGI Utilities★ Lane Thrush Remax★ Merritt’s Antiques★ Historical Schaefferstown Institute★ The Wiley Group★ JBT - Jonestown Bank & Trust Co.★ AmeriCU Credit Union

Industry: International Commercial Insurance / Internal & External Marketing CommunicationsResponsibilities: Designed and produced all internal business unit communications and external agent sales materials for an international commercial property and casualty insurance provider.★ Developed Flash-animated eGreeting cards and proprietary deployment system for agents topersonalize and email targeted messaging increasing client engagement and sales.★ Worked directly with the CEO of Small Business to design and illustrate an SB Annual Progress Report with event materials resulting in a 500-agent attendance with very positive reviews.★ Lead and implemented new Zurich brand creative layouts and presented to Middle Market leaders who manage $100m+ commercial insurance and bonding accounts.

Industry: Advertising Agency / Recruitment / Pharmaceuticals / Financial Services / TechnologyResponsibilities: Designed creative strategies and produced recruitment advertising campaigns, employee referral programs, and other web/intranet communications for Philadelphia regional branch clients.Clients:★ PECO Energy★ Exelon★ TRW★ First USA★ InterDigital★ The Vanguard Group★ Verizon★ Tachion★ T. Williams Consulting★ Siemens★ AstraZeneca★ Tenet★ Equity One★ SEPTA★ Spencer Gifts

Industry: Mail Program for Kids / Marketing & Sales / Product DevelopmentResponsibilities: Designed and engineered age-appropriate, subscription-based mail programs for kids in K-12. Develop encoded letters, personalized mailboxes, program identities, marketing materials, collateral, and more.

Industry: Advertising & Brand Agency / Product Development / Pharmaceuticals / Financial Services / Food / Retail / Wine & SpiritsResponsibilities: Designed and produced product identities and packaging for Fortune 500 companies—Luxury Package Design & Engineering, Labels, POP Displays, Product Identity, Retail Environment Design and Display Signage, 3D Concepts, and more.Clients:★ ARAMARK Corporation★ Bailey's Irish Cream★ Commonwealth Risk★ FreshMark Inc.★ Jardine Foods★ Johnson & Johnson MERCK★ McNeil Tylenol★ Paddington Corporation★ William Grant & Sons★ Welch’s★ Maxell Audio★ JustBorn Inc.★ Kiwi Brands★ Johnson & Johnson★ Canteen Vending