Director, Growth Marketing, Paid Search
CurrentAs a seasoned growth marketing professional, I spearhead agency efforts to drive revenue growth on more than $20M in annual client budgets through comprehensive SEM strategies across Google, YouTube, Microsoft Ads, and other digital media platforms. Leading and mentoring a team of growth marketers, I strive to elevate their proficiency in SEM and digital media, positioning them as subject matter experts. Collaborating closely with internal stakeholders, I build and present strategic business reviews, digital marketing playbooks, and profitability forecasts for my clients. Additionally, I architect and implement agency-wide process flows and best practice training for client and new-hire onboarding. By cultivating strong relationships with ad platforms and third-party tools within AI, MTA, and creative testing, my objective is to position my clients as industry leaders in their space.