Hired to lead buying and merchandising for Core Categories (Consumables, HBC, Electronics, Alcohol, Luggage/Travel). Travel Traders, LLC owns and operates over 200 marketplaces/retail gift locations in upscale and luxury properties across the US and the Caribbean.

Co-founder of omnichannel women's fashion retail business. ✔Oversaw all back-end operations for $1M jewelry, clothing, and accessories omnichannel retailer, including marketing, administration, fulfillment, and accounting. Instrumental in converting from a $400K pop-up shop to local omnichannel retailer with annualized sales of $1M. Increased sales 250% in 1st year as omnichannel business achieving 20%+ operating margins. Built and advertised Shopify website in 3 days during Covid lockdown to maintain business continuity. Opened first retail location in April 2021. Negotiated lease terms at 4% occupancy cost, sourced over 50 new brands utilizing new virtual marketplaces, and created inventory systems to enable omni capabilities. Grew organic web traffic by 33%, elevated email open rates to 36%, and reduced bounce rates to under 3%. Developed drip campaigns using Omnisend and spearheaded Google Ads campaign to drive repeat traffic and build customer loyalty.

Provided direction to 12-person team for multiple banners, including Bed Bath & Beyond and Harmon Face Values.✔ Reversed sales decline and stabilized $400M division by reengineering product offerings and executing transformation, which encompassed elimination of job redundancies and establishing clear role accountabilities. Challenged Keurig to accelerate innovation and drive differentiation to stem the decline in sales. Forged national partnership with Fresh Nation, LLC, a technology startup, to drive local food and beverage business. As intermediary, Fresh Nation paved path to bring local artisan products to over 1,000 stores nationwide by sourcing local markets and coordinating delivery and payment.

Spearheaded Grocery, Dairy, Frozen, Health and Beauty, and Private Label for two specialty food banners with $200M under direct management, representing a third of company sales.✔ Grew sales 12% in 2nd year by orchestrating aggressive assortment shifts to meet customer needs, significantly outpacing industry trends. Captured $500K in annual cost savings by negotiating supplier agreements and executing full transitions to KeHE, Chex Finer Foods, and Wakefern from UNFI and White Rose. Delivered $175K in gross margin improvement in the first year, partnering with the implementation team as senior pricing advisor on adopting Revionics price optimization software

Established market leadership position within $130M omnichannel, upscale/premium dresses, outwear and swimwear division. Maintained oversight of 18 direct and indirect reports. ✔ Within 18 months, drove the biggest growth in revenue in the prior five years, and ranked as fastest growing division companywide. Realized 20% increase in sales, uptick in gross margin and positive feedback from all the stakeholders within first year. Applied strategic approach to differentiated offerings from traditional Macy’s line, eliminated duplications, and upscaled pricing model.

Navigated rapidly changing fashion trends and drive sales of emerging brands to offset decline of poorly performing lines within the $175M division. Managed 19 direct and indirect reports.✔ Championed multimillion-dollar growth and expansion with rising brands, including Tory Burch, Burberry, Elie Tahari, Eileen Fisher, and Hugo Boss.Held Vice President, Dresses / Operating Vice President, Coats, Swim positions from 1998 – 2005 Earlier career progression:Hecht’s (now Macy’s): Rose from corporate training program to Buyer, Operating Vice President, Divisional Merchandise Manager in Children’s Apparel for 75-store regional department store chain in Mid-Atlantic. Multiple Winner of Buyer of the Year.