Jeff Bolds

Jeff Bolds Email and Phone Number

Sr. Marketing Leader at Weboganic @ Weboganic Inc.
Jeff Bolds's Location
Grand Canyon Village, Arizona, United States, United States
Jeff Bolds's Contact Details
About Jeff Bolds

Jeff has over 20 years of experience in planning, developing and managing the digital efforts of leading organizations. Jeff’s successful track record is easily noticeable in the details of each of his past and current employers as he applies his natural management style which makes him a great transformational leader. He has strong inclusion and affection skills than make him the kind of leader people want to work with and for. Jeff is also an extreme originator – capable of seeing the big picture and generating vision that creates excitement and motivation from those around him. • Over 15 years of online marketing expertise in SEO & SEM for Google, Yahoo, Bing, etc. with extensive experience in all aspects of the brand effort, particularly in the digital space. • Over 7 years experience in building and managing teams – between 8 to 12 direct reports. • Over 10 years of project creation by creative, strategic interactive efforts, utilizing off and online resources such as Google Analytics, Omniture, SharePoint, Velocify, and Kentico CMS. • Over 8 years expertise in strategizing Social Media for organizations, starting with MySpace in 2005. • Over 7 years experience in Market Strategy, share-managing advertising budgets from $10MM to over $50MMToday, Jeff is understands the complexity of marketing in the consumerism age and is poised to bring a positive impact by strategizing and adopting to the ever changing digital world.

Jeff Bolds's Current Company Details
Weboganic Inc.

Weboganic Inc.

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Sr. Marketing Leader at Weboganic
Jeff Bolds Work Experience Details
  • Weboganic Inc.
    Sr. Marketing Leader
    Weboganic Inc. Nov 2023 - Present
    Reno, Nevada, Us
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  • Sessions College
    Marketing Manager/Lead
    Sessions College Jan 2020 - Jan 2023
    Tempe, Az, Us
    Led the overall marketing effort of Sessions.Edu, an established online Art School since 1997. Specializing in all aspects of the online advertising effort.• Directly managed the Paid Search work, resulting in a lower annual cost-per-lead of 14%, and an increased investment of 40% from fiscal 2020 to 23• Reinvented the entire Paid Social initiative – setting up new campaigns, tracking and management resulting in a 1644% increase in Social inquiries and revolutionizing the Social platforms as a viable investment• Managed marketing initiatives in Programmatic Advertising, SEO, CRM work, and general brand strategies including video strategies both organic and paid
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  • Northcentral University
    Senior Marketing Manager
    Northcentral University Mar 2014 - Oct 2019
    San Diego, Ca, Us
    Led the Digital Advertising effort for NCU, a leading online WASC Accredited University specializing in online Master’s and Doctorate degrees. Successes include: • Managed the Paid Search effort, resulting in 11% year-over-year increases in inquiry generation• Lead the Social advertising initiative, including Facebook/Instagram and Linkedin – resulting in inquiry generation that produces 8.3% of total lead volume, a 37.1% year-over-year increase
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  • Pima Medical Institute
    Digital Marketing Leader
    Pima Medical Institute Mar 2012 - Mar 2014
    Tucson, Az, Us
    Led the online effort of PMI.Edu, a medical technical school of over 40 years with 13 campuses in 5 states.• Introduced new and managed existing Affiliate relationships, bringing the channel to the 3rd most successful in both lead gen and appointments set in Q3 of fiscal 2012 (12% lead and appointment increases).• Strategized online efforts to organizations 2nd most profitable year in fiscal 2013.• Lead the complete redesign of PMI.Edu with external partnerships, launched in July 2013. Responsible for design, development and systems integration of entirely new content and platform, including responsive design for mobile and Kentico CMS..
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  • American National University
    Director Of Marketing
    American National University Dec 2010 - Nov 2011
    Salem, Va, Us
    Led a team of 12 managers and specialists responsible for the enterprise marketing effort of 29 regional campuses over 5 states specializing in career education. Key successes:• Introduced SEM in January of 2011 – bringing lead gen to over 500% of term lead goals.• Worked with internal teams on basic SEO components, creating the 1st search indexing event in February 2011, resulting in 15% lead gen lift through the company website.• Introduced online advertising in March of 2011, resulting in additional 10% lead gen lift.• Managed Affiliate spend down, resulting in 10% conversion rate lift for overall enrollments.• Planned and lead new website effort for launched in October, 2011• Realigned offline efforts to direct consumers to the digital representation of the National brand.
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  • Universal Technical Institute
    Director Of Digital Marketing
    Universal Technical Institute Jan 2008 - Jul 2010
    Phoenix, Arizona, Us
    Built and led a team of managers and specialists responsible for planning, developing and marketing the websites of Universal Technical Institute, Inc. and their campuses nationwide, including Universal Technical Institute, NASCAR Technical Institute, Motorcycle Mechanics Institute, and Marine Mechanics Institute. Key successes:• Successfully led the strategy, development and marketing of the UTI.Edu website, launched in January of 2008; resulting in business turn around in April 2008.• Resulting in 20% channel lift of lead generation (19% over-goal delivery)• Resulting in 30% cost economization (some channels well beyond 50%)• Resulting in business turn-around (stock prices rose from $12 cps to over $25)• Successfully lead the strategy and marketing of all social media sites• Successfully led the 2010 strategy, development, and marketing of a full site redesign of UTI.Edu
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  • Universal Technical Institute
    Online Marketing Manager
    Universal Technical Institute Oct 2006 - Jan 2008
    Phoenix, Arizona, Us
    Managed the implementation of all online advertising and electronic database marketing to support Universal Technical Institute, Inc. programs and campuses nationwide. Responsible for successful planning, implementation and outcome of all online and electronic database marketing and lead generation efforts to support student recruitment, including email marketing, online advertising, search engine optimization and marketing, etc.
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  • Universal Technical Institute
    Online Marketing Specialist
    Universal Technical Institute Jan 2006 - Oct 2006
    Phoenix, Arizona, Us
    Created, implemented and managed the online advertising and electronic database marketing to support Universal Technical Institute, NASCAR Technical Institute, Motorcycle Mechanics Institute, and Marine Mechanics Institute. Primary responsibilities include pay-per-click search marketing, organic search optimization, and email database marketing as part of the online marketing team. Worked closely with creative and IT teams for various online marketing projects as well as develop specific analytical reporting metrics.
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  • Icrossing, Inc.
    Sr. Account Executive
    Icrossing, Inc. Oct 2003 - Jul 2005
    Provided Search Engine Optimization to fortune 500 clientele. Responsibilities include account management, project coordination, client education, and client growth. Services provided include Natural (Organic) Search initiatives, Pay-Per-Click search management, and strategic growth initiatives for over 20 clients.Clients Managed: Discovery Channel. Decker's Outdoor (Teva, Ugg Australia, Simple Shoes), Pulte Homes, Carnival Cruise, Rodale Press
  • Subwire
    Account Executive
    Subwire Nov 2001 - Apr 2003
    Provided brand and advertising solutions for clients based on custom project development. Range of services includes identity conception & development, graphic design services, media placement, advertising initiatives, radio ad production, sign design, and web development. Full spectrum account management, including project prospecting, development, management, and ongoing client relationship initiatives. Clients Managed: Oregano’s, Goodrich AIP, eF3 Venture Catalysts, Z Cleaners
  • Contact Designs, Llc
    Account Executive
    Contact Designs, Llc Jun 2001 - Nov 2001
    Provided web based solutions by way of custom design & marketing. Emphasis on proprietary eCommerce applications, custom design services, web marketing services (including Yahoo! submissions & pre-Google optimizations), and hosting services. Full spectrum account management, including project prospecting, development, marketing, and after project analysis.

Jeff Bolds Skills

Email Marketing Sem Digital Marketing Seo Facebook Graph Search Optimization Marketing Leadership Affiliate Marketing Online Advertising Digital Strategy Ppc Online Marketing Lead Generation Social Media Account Management Social Networking Social Media Marketing Web Analytics Advertising E Commerce Crm Marketing Facebook Strategy Management Sales Salesforce.com

Jeff Bolds Education Details

  • Western Governors University
    Western Governors University
    Marketing Management
  • The Ohio State University
    The Ohio State University
  • Cedarville College
    Cedarville College
  • The Center For Creative Leadership
    The Center For Creative Leadership

Frequently Asked Questions about Jeff Bolds

What company does Jeff Bolds work for?

Jeff Bolds works for Weboganic Inc.

What is Jeff Bolds's role at the current company?

Jeff Bolds's current role is Sr. Marketing Leader at Weboganic.

What is Jeff Bolds's email address?

Jeff Bolds's email address is jb****@****ncu.edu

What is Jeff Bolds's direct phone number?

Jeff Bolds's direct phone number is +148041*****

What schools did Jeff Bolds attend?

Jeff Bolds attended Western Governors University, The Ohio State University, Cedarville College, The Center For Creative Leadership.

What skills is Jeff Bolds known for?

Jeff Bolds has skills like Email Marketing, Sem, Digital Marketing, Seo, Facebook Graph Search Optimization, Marketing Leadership, Affiliate Marketing, Online Advertising, Digital Strategy, Ppc, Online Marketing, Lead Generation.

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