Jeff Boswell Email & Phone Number

Atlanta, GA, US

Johns Creek, GA, US

Overseeing presentation and exhibit schedule for NCCPA speaking engagements at state conferences and other PA events. Responsible for student outreach program as an awareness initiative for students in accredited Physician Assistant programs across the country. I deliver our student presentation both live and virtually to those programs. I also host and.

Norcross, GA, US

• Developed process with digital agency to manage content for company website, blog, Twitter, Facebook and LinkedIn presences.
• Worked directly with Marketing Director to strategically plan marketing directives for upcoming year accompanied by budgetary recommendations.
• Served as sub-team lead to coordinate schedule and activities during All-Company meeting event for two consecutive years. Both events culminated with an increase in key business areas in subsequent Credo survey..
• Worked with multiple J&J operating companies in coordinating their post-Corporate Athlete Course engagement in an effort to keep their key takeaways alive within each organization.
• Collaborated with Sales Department to develop new selling tools and evolved existing pieces to best fit current needs.
• Developed process logistics and brand presence at trade shows and events.

US

• Partnered with internal clients to develop promotions involving corporate clients including BMW, Visit Florida, Visit London and Anguilla Tourism Authority.
• Tripled the client e-mail database through the combination of an on-air promotional and viral internet marketing campaign.
• Coordinated efforts with the New Media department to develop banner campaigns, content integration and specialty micro-sites to increase “tune in”.
• Designed and distributed weekly station e-blast to listener database.
• Utilized web analytics strategies to understand what website and e-blast content was relevant to target audience to streamline marketing efforts.
• Managed staff of four Promotions Assistants.

Burbank, California, US

• Managed promotion department budget; developed sales opportunities; planned client events.
• Served in roles of Promotions Manager, On-air talent, On-site event talent, public service officer and sales rep simultaneously.
• Managed team of 6-8 part-time promotions employees.
• Developed affiliate-wide promotions for Disney Channel, Disney Cruise line, Beauty and the Beast on Broadway and various other Disney properties and national advertisers.
• Increased network calls by 130 percent through strategic planning and execution of comprehensive marketing plan developed in concert with General Manger/Head of Sales.

• Managed promo spot processes, including scheduling spots on daily logs, maintaining spots and PSA inventories in computer database, and applying data research to determine reach and frequency of spots.
• Wrote and produced spots for local college football, basketball, NBA and MLB teams.
• Along with colleagues in Promotions Department, brainstormed and executed on-air station promotions for shows, contests and movies.

Bachelor Of Arts (B.A.), Organizational Communication, General

Education record