Manage portfolio of industrial products to address creative solutions to specific customer needs and activities. Product lines include:• Thermal imaging cameras• Fire training structures• Mobile fire training props• Interior fire training equipment and controls• Air compressors and related equipment• Mine refuge chambers• Mine rescue equipment• Breathing air equipmentPrimary responsibilities:• Product expert and champion: competitive analysis and USPs• Global alignment & influence for un-met regional needs• Support Customer/Segment teams to address portfolio gaps• Build product solutions/value propositions• Monitor customer needs, product and lifecycle trends, drive actionable insights• Execution of product launch process • Product pricing, positioning, CPM process

•Managed product development of new products from inception to launch for critical products that became market leaders in a highly competitive industry segment•Collaborated with Purchasing and Design departments to ensure new product specifications were cost effective without sacrificing final product quality•Managed product health of global product families, representing over 50% of the industry and successfully exceeded warranty objectives•Led cross-functional teams and global partners in the development of new products, including Product Design, Engineering, Manufacturing, Purchasing, and Sales•Served as industrial project team member communicating critical product, manufacturing, and testing requirements to team, resulting in the design and completion of state-of-the-art manufacturing and test facility•Conducted regular product and applications training for internal and external sales partners, averaging over 500 trained partners during each launch activity

•Managed a unique range of European lift trucks for distribution in North America, providing critical product and performance information to Marketing Team to quantitatively justify the relative value of these products •Collaborated directly with European design team as North American product expert, giving critical market and product requirements during design phase that maximized efficiency of local product design •Successfully educated sales personnel to market electric pneumatic lift trucks via conversion sales, replacing internal combustion trucks (key catalyst sales included 3 market-leading power companies) •Created and utilized comprehensive lifecycle cost comparison analysis to justify use of electric lift trucks in traditional IC applications, using actual customer data to calculate up to 50% lifecycle ownership savings•Applied for and received multiple state incentive grants totaling over $200,000 to convert IC fleets to electric fleets by calculating the emissions reduction levels•Trained North American dealers on the advantages of our European-designed products, including in-depth competitive comparisons, presentations, and professional videos, educating over 50 independent dealers to overcome a variety of sales objectives

•Successfully managed product development from inception to product introduction for numerous new electric lift truck models, meeting both schedule and functional specification requirements•Acted as primary liaison between cross-functional teams to ensure project priorities and deadlines are met•Negotiated daily with global design partners to reconcile product and project-related issues, resulting in globally-designed products that met local requirements, such as UL qualification, electrical limitations, and Imperial data specifications•Served as product and applications expert for several product families, providing critical information to design teams and distribution network, from creation of functional specifications to periodic product and applications training to sales personnel

•Developed, created, executed, and analyzed company’s marketing programs, authoring previously unavailable marketing materials that summarized product features, resulting in a concise, accurate sales presentation•Accumulated and dissimilated market and competitor information to Sales to successfully facilitate comparative product positioning •Analyzed, corrected, and updated previously dormant company customer listing (over 22,000 entries), in order to more accurately track warranty validation dates, saving valuable warranty dollars, while creating formatted mailing lists to send promotional and communications materials•Integral member of new product development team, communicating field feedback to International Design Team to meet market requirements•Worked as US representative of global IMS (Intelligent Marketing and Sales) team, acting to localize global corporate strategies

•Designed, executed, and analyzed survey research with over 25 Fortune 500 customers and prospects, as well as over 50 other companies•Served as integral member of new product development team, able to bring apparel product designs from concept to product stage via customer research and dissemination of research results•Managed all facets of marketing research for a promotional products firm, with a successful track record in both qualitative and quantitative research methods•Performed extensive competitor intelligence and market positioning in a very price-competitive market•Developed strategic corporate plans with other management personnel, collaborating with Director of Sales and Director of Marketing to penetrate non-traditional markets (e.g. Insurance and Retail)