At MERGE4, we are committed to creating the best socks in the universe. Our approach is simple - we merge creativity, positivity, performance, and sustainability to create socks that look good, have a great hand feel, and last.

Perform a variety of operational, maintenance, repair, safety, security and public information activities in support of the Pillar Point Harbor facility. As the first point of contact with the public, the Deputy Harbormaster is responsible for ensuring the public’s safe and enjoyable facility use.ESSENTIAL FUNCTIONS• Direct and participate in search, rescue, (CPR) and first aid activities on the waters adjacent to the Harbor and on the Harbor property.• Establish and carry out programs of fire prevention and protection of Harbor facilities andboats berthed at the Harbor & fight vessel fires.• As part of a team, make harbor and open water searches and rescues, monitor emergency callradio channels; operate a variety of electronic equipment for locating vessels; locate and guidevessels back to the harbor; rescue personnel from foundering or sunken vessels; notify otherappropriate rescue and emergency personnel.• Enforce the Harbor District Ordinance Code, and other rules, regulations & laws governing facility activities.• Patrol facility, docks, piers, vessels, buildings & shops to assure proper security and safety.• Inspect vessels for seaworthiness and proper mooring or docking.• Monitor weather and sea conditions and advise the public concerning the safe use of the facilities.• Maintain a daily log of weather conditions, work performed and significant incidents.• Inspect and perform repairs on all District facilities and property.• Perform preventative maintenance and minor repair work on navigational buoys, lights &horns; monitor all equipment for proper operation.• Operate rubber and solid hull craft in inspection, vessel transfer & enforcement activities.• Assign mooring and berthing spaces.• Prepare berthing lease documents.• General facility upkeep.• General landscaping.• Provides information to facility users.• Assist in coordination or staffing of special events held at the Harbor.

Live Race/Event Announcing:- Surfer's Path Race Series (Santa Cruz, CA)- Capitola Beach Festival Paddleboard Race (Capitola, CA)- Jay Moriarity Memorial Paddleboard Race (Capitola, CA)- Santa Cruz Paddlefest (Santa Cruz, CA)- Race Against PH (Stanford University, CA)- Santa Rosa Marathon - 5k Race (Santa Rosa, CA)- Tahoe Cup Paddle Race Series (Kings Beach, CA)- Big Brothers & Big Sisters Toss 4 Kid's Sake (Santa Cruz, CA)- US Open of Surfing (Huntington Beach, CA)

Generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. Includes management of sales team, both wholesale and retail, new business development, product development, distribution channel management and customer service assurance. Ensure the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives by seeking out new ways to deliver messaging such as mobile platforms, video and social media. Duties and Responsibilities:• Develop annual Marketing and service plan in support of organizational strategy and objectives• Direct implementation and execution of marketing and service policies and practices• Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements• Provide leadership in the development of joint ventures, affiliations and partnership arrangements• Provide leadership and support for the design, development, and implementation of products and service lines• Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives • Build, develop and manage marketing team capable of carrying out needed marketing and service strategies• Development and distribution of all marketing collateral• Set current and long-term goals for the team• Design and review the departmental budget• Conduct market analysis to identify challenges and opportunities for growth• Manage employees within the department, responsible for hiring and performance management • Grow Buell Surf's distribution domestically as well and internationally

Lead Surftech’s Santa Cruz retail team to deliver highly successful retail operations that align with brand direction, enable exemplary customer service and positively impact company results. Responsible for managing the day-to-day operations of the store as well as launching initiatives to hit annual sales targets.Responsibilities: • Design and merchandise Surftech’s Santa Cruz retail location.• Achieve financial objectives by preparing an annual budget: scheduling expenditures, analyzing variances and initiating corrective actions. • Guarantee consistent high standards of customer experience in accordance with Surftech’s core values and service standards• Responsible for recruitment, training, development and succession of high performing, results driven sales associates.• Identify current and future customer requirements by developing a rapport with perspective and current customers.• Develop and grow Surftech’s Santa Cruz retail operation including regional marketing, events, advertising, social media and community outreach. • Manage the Profit & Loss for the retail operation and maximize profits while minimizing overhead.

Responsibilities: Work between Surftech, licensees, athlete ambassadors and product development in the design and creation of new products. Regularly present and report on new opportunities, supporting data and sales projections for each new product. Develop go-to-market plans for each product along with content and collateral development. Product Marketing: • Develop product positioning and messaging that differentiates Surftech products in the market.• Sales Support – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products.• Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan• Market intelligence – be the expert on our buyers, how they buy and their buying habits; research our competition and develop an in-depth knowledge of their product offerings• Demand generation – develop the strategy and manage the product marketing programs that drive demand for our products.Retailer Relations:• Work with key retailers in the development of new products.• Work with the marketing team to develop retailer sales materials, such as; POP, in store promotions and product information and promotion items.• Develop sales and retailer information packages on new product releases.• Attend trade shows and events to support sales and marketing team and product launch.Shaper Relations:• Work with CEO, shapers and product development to build long term strategy of product expansion that matches and supports the companies strategy.• Provide market research and intelligence on product trends in Surf, SUP, Prone and other relevant markets for Surftech.• Work with the CEO, marketing, sales, product development and shapers to development product line marketing materials.

As Surftech Marketing Director my primary focus was creating and executing strategies to help build the Surftech brand and create demand in a variety of market segments. Additionally I worked with product development on the creation and development of new product.Responsibilities: • Develop and manage marketing budgets• Ad creative, messaging and design• Print and online media buys• Development of POP and educational videos designed to educate our dealers on the features and benefits of Surftech product and technologies.• Web site development and maintenance • Social media strategy and implementation• Event management including; tradeshows, paddleboard races, athlete appearances, product launches, surf contests and product demos.• Photography and photo editing• Athlete management and contract negotiations• Product development• Public relations• Cinematography and video editing• Partnership and industry relations

Developed a community-oriented retail business that focused on the needs of the surfing, skateboarding and snowboarding enthusiasts in the community. Responsibilities: • Hire, train and manage employees • Purchasing• Merchandising• Advertising and promotions• Budgeting• Athlete team manager• Web site development and maintenance• Event management/sponsorships• Public relations

Northern California, Arizona, Nevada and Hawaii sales rep for one of snowboarding’s most legendary clothing brands. Increased sales in the territory from just under $500,000/year to over $1,000,000/year. Responsibilities: • Maintain and grow account base• Exceed sales objectives in the territory• Product merchandising• Develop and execute educational sales clinics outlining the features and benefits of Sessions outerwear• Managed grassroots athlete ambassador program• Plan and managed promotional events including snowboarding competitions, regional tradeshows, skate demos, athlete appearances and movie premieres. • Provide dealer/market feedback to our product development and marketing departments.

• Increased sales from $30,000 per year to $200,000 in just over a year.• Responsible for hiring and training of employees, tracking monthly sales, director of advertising and promotions, merchandise buyer and snowboard team manager.• Expanded summer business to include raft rentals, skateboard product, summer clothing and wakeboard sales and rentals.

• Rescued Kihei location from the verge of closing and turned it into the second most profitable location of the four stores on Maui.• Responsible for hiring and training of employees, merchandising, tracking monthly and annual sales figures, assist advertising director, in-store display development, assistant merchandise buyer, surf team manager and worked closely with surfboard shapers in surfboard development.