Jeff Bruneau Email & Phone Number

Texas, United States

Lewisville, Texas, Us

Carrollton, Texas, Us

Tronic is a VC backed SAAS company that helps brands integrate blockchain and digital wallet capabilities into their existing loyalty programs; facilitating gamified rewards, community engagement and loyalty benefits through all phases of the customer lifecycle.• Collaborated with cross-functional teams to define and implement an innovative go-to-market strategy• Executed omnichannel marketing launches using HubSpot for social media, landing pages, contentcreation, and multi-tiered email campaigns• Defined and drove productive lead-generation activities that resonated with our target market andcustomers while fueling pipeline growth for the sales and channel organizations• Enhanced website performance through SEO, A/B testing, and content management, improving ROI• Hands-on experience building lead generation strategy through paid digital platforms, channels, andDSPs (SEM, SEO, ABM display, Paid Social, etc.) to drive pipeline growth and awareness• Created sales tools and content (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of product, solution, andservice to customers and partners

Plano, Texas, Us

• Developed and integrated B2B and B2C e-commerce strategies for Winzer brands• Enhanced franchise and customer retention marketing using email, loyalty/rewards, SMS,newsletters, and customer segmentation• Managed all aspects of website merchandising, including promotion planning, online catalogchanges, pricing, design content, and product churn• Improved on-page conversion rates by 35% and increased lead quality through pipeline strategy• Conducted industry research and competitive landscape analysis• Generated regular reports & actionable insights for content creation, monitoring trends in usage, andtracking marketing campaign performance• Implemented tools such as Jira, Slack, Zoom, G-Suite, Canva, Figma, HubSpot, SEMrush, Webflow,WordPress, and Google Analytics

Richardson, Texas, Us

• Created and updated content, layouts, and menus for the Drupal website• Scoped, developed, and launched three different websites in three years• Managed the HubSpot CRM to create blog posts and emails to subscribers• Implemented SEO practices like keyword research, link building, and on-page optimization• Positioned RCS as a solution to deliver text-based messages, images, and videos between devices• Used A/B testing protocols for web layouts, increasing user engagement by 8%• Optimized digital ad placements, enhancing CTR by 12% and lowering CPC by 15%

• Directed company advertising initiatives using Traditional, Digital, and Experiential media• Analyzed and measured the overall success of dealership event marketing and advertising activities• Implemented Online Reputation Management for all dealerships increasing retention• Oversaw the design and development of all websites for dealerships to ensure lead conversion• Conducted regular website audits to identify & resolve any technical issues or broken links and toensure best practices are followed for SEO, mobile responsiveness, and accessibility

Us

• Led planning and sales strategies for 12+ brands, driving notable revenue growth• Developed a profitable e-commerce watch category, boosting market presence.• Secured a strong market foothold in the online auction vertical• Increased SaaS revenue by 8%, enhancing the company’s scalability

El Segundo, California, Us

• Oversaw the development of the Radica branded websites for Mattel including reporting analytics • Managed licensor relationships with Disney, Warner Brothers, DreamWorks, Nickelodeon and others• Managed the worldwide development and implementation of brand strategies• P&L Responsibilities for $200M+ businesses and $15M+ marketing budgets• Initiated Social Media activity and outreach for Mattel, turning followers into evangelists• Launched and grew the U.B. Funkeys brand, an internet game geared to children ($20MM)• Managed the online community for UB Funkeys and coordinated fan site outreach• Established micro-transactions within the UB Funkeys online world ($5MM)• Developed and pitched cable networks on a cartoon series based on the success of U.B. Funkeys• Drove development and execution of all Advertising, Packaging, Merchandising, Promotions, and PR• Directed the expansion of the company’s distribution to alternative channels• Worked with licensors to successfully out-license internal brands• Utilized Digital Media and Viral Efforts to great effect while evangelizing brandsAdditional responsibilities include:• Managed outside agencies, partners, and licensors • Collaborated with VP of Sales for all key account calls and sales presentations• Oversaw the Boys Action and Plug & Play lines of product and exceeded plan by 15% YoY

Richardson, Texas, Us

• Created and Managed the Tech Division at Fossil for 3 years and brought many products to market successfully, under separate brands (Abacus, Fossil, WristNet, Relic, etc)• Developed all GTM plans including merchandising, public relations, and event promotions• Achieved national distribution in mass, specialty, and computer channels• Worked with Microsoft on design, development, and distribution of first MSN Smartwatch (Wrist Net)• Worked with PalmSource on design, development, and distribution of only Palm-based Smartwatch• Supervised Graphic Design team on product specs, and packaging• Managed rebate programs and in-store promotionsAdditionally:• Created product development schedules, and major launches of Fossil Blue, Fuel, and Big Tic lines• Supported global marketplace through company-owned subsidiaries and international distributors• Managed and developed the top-performing watch categories• Increased revenue 30% for watch line, on 15% less inventory• Implemented strategic promotion campaigns• Worked closely with the sales team to exceed plan• Traveled frequently worldwide for meetings and negotiations with factories & business partners