I lead the delivery of the creative vision as the Creative Leader, collaborating with ad agencies and clients on strategic planning. I manage teams of designers, artists, videographers, and vendors to execute video productions, events, communications, advertisements, collateral, point-of-sale materials, packaging, and digital media on campaigns for global and regional brands. I elevate brand equity through leadership on all aspects of the marketing strategy in alignment with corporate brand standards.Notable engagements:►Nestlé USA: Leading the creation of progressive marketing campaigns and sales communication tools for Nescafé, Coffee-Mate, Carnation, Vitality, and other brands. Included sales tools, advertisements, promotional & training video content, as well as multi-location, interactive broadcasts.►Constellation Brands (Corona Extra and Modelo): Creating strategy & content for use in a national sales/wholesaler meeting, including presentations, live entertainment, and best practice/training videos.►Transitions Optical: Working with the client marketing teams & global agency on the creation of a series of complementary marketing campaigns. ►Houlihan's: Managing the grand opening of a new restaurant, overseeing TV campaign, newspaper & radio advertising production & placement, and a direct mail campaign.►Bloomin' Brands: Producing a series of marketing & recruitment videos for a live-events and ongoing use by the Carrabba’s Italian Grill, Bonefish Grill, and Outback Steakhouse divisions.►Cott Beverages: Managing the package design & launch of more than 100 private label branded products and extensions for retailers like Publix, Wegmans and Target.►Hoya Vision Care: Building the launch campaign for lens producer’s Super HiVision EX3 Anti-Reflective Lenses, including sales collateral, brochures, posters, and counter cards.Unlimited Creative Services was also the creative arm of Foo Dog Productions, a full-service production & events firm.

Partner and creative leader for live event and video production company. Develop event themes, concepts and creative pitch for live events.Write, produce and direct video productions for training, marketing, commercial, communication, live event and entertainment applications.Produce all creative elements and show execution for live corporate events.

MediaWorks was a live event and production company which planned and executed annual conferences, internal and consumer videos, and interactive training.I led the development of end-to-end attendee experiences for local, national and international clients, working with our internal and external creative partners to evolve immersive experiences from arrival, to general sessions and breakout meetings, to awards dinners and parties. In this capacity I handled the creative development, overall show concept and production of all video & interactive content, and technically directed the live event crew.

Walker Design Group is a boutique advertising and design agency.I facilitated the creation of advertising and promotions for clients in the consumer products (CPG) and tourism sectors. My duties included developing project proposals, managing design and writing teams, and executing film checks and press runs, and overseeing final production.In this role I collaborated on the ideation and execution of campaigns for Walt Disney World, Universal Studios Islands of Adventure, and the Florida & Hillsborough County (FL) Visitors Associations.

Bealls is a United States retail corporation of 500 stores founded in 1915 in Bradenton, Florida. Bealls consists of three chains, Bealls Department Stores, Bealls Outlet Stores, and BunuluI started with Bealls as a Training Specialist creating and implementing learning programs across company, and then served in marketing leadership roles of increased responsibility managing the creative vision of marketing campaigns. I was then promoted to Promotions Supervisor, planning and executing sales promotions and tie-ins, and ultimately named Broadcast & Production Manager in which I led the regional broadcast and media for the Department Store division's television & radio advertising.Notable achievements:►As Broadcast & Production Manager, building and executing the television and radio advertising vision in five key retail markets, with oversight of a $2 million production and media budget.►Partnering with broadcast agency Crispin, Porter + Bogusky on the development, alignment, and placement for the internal advertising department, including reviewing and approving commercials and agency media buys.►Conceptualizing the re-positioning tagline, “Simply Florida,” which was selected by leadership for use in all advertising.►Driving collaboration of the six-month promotional strategy with key executives group.