I am a marketing and communications strategist with nearly 40 years of experience – the past 30+ on my own as a freelance writer, advocacy journalist, and consultant. My award-winning advocacy work routinely appears in prominent news outlets including, Salon, Alternet, Raw Story, and The Washington Post. In commercial and fundraising ventures, my work has produced millions of dollars in sales and funds raised for clients, who range from prestigious nonprofit organizations, such as the National Geographic Society and Doctors Without Borders, to Fortune 500 companies such as Kimberley-Clark and Xerox. For a case study of my results-oriented approach, I like to refer people to ASCD (ascd.org), a nonprofit education membership association and publisher, for whom I have provided guidance, advice, and creative services that have helped increase annual revenues from $11 million to over $60 million. Other clients I have served include:• Action Against Hunger• American Diabetes Association• American Society for Training & Development• Aspen Publishers• Corcoran Gallery of Art• Corporation for Public Broadcasting• Cousteau Society• General Vitamin• Human Rights Watch* International Planned Parenthood Foundation* National Education Association• National Museum for Women in the Arts• PBS VIDEO• The Progressive magazine• The Schott Foundation for Public Education• Siemens • Smithsonian Institution• US Naval InstituteI live and work out of my home in Chapel Hill, NC, home of the University of North Carolina.Specialties: Social MediaEducation PolicyMarketing StrategyBrandingCopywritingCreative StrategySEO/SEM (Pay-Per-Click Advertising)Catalog Strategy and CreativeDirect Mail Strategy and CreativeMarket AnalysisCompetitive AnalysisFundraisingWebsite Development and AnalyticsMarketing to EducatorsSearch Engine MarketingGoogle AdWordsBloggingTwitterSocial Media
Listed skills include Blogging, Social Media, Copywriting, Nonprofits, and 35 others.