Exselon is an Amazon Delivery Service Partner. We launched Exselon in 2018 as part of the new Amazon DSP 2.0 Program. Exselon was included in the initial wave of 100 new entrepreneurial businesses. Our team was the first Delivery Service Partner 2.0 to launch in DSE4/DWS4 in Everett WA.The Amazon DSP program has created over nearly 500,000 jobs. Team Exselon has earned a Top 2% ranking landing in the Top 50 out of 3500 DSP's.My diverse background includes over 50 Wins as a NASCAR Crew Chief including managing a NASCAR Cup Team in the first Cup Race outside of the USA in Suzuka Japan. Winning the coveted Golf Digest Hotlist Award is a source of tremendous pride. The Emotion and Vmotion golf ball designs were developed by implementing NASCAR concepts into high performing golf balls at favorable prices. During my 20 years in the Automotive Industry, I created/invented 100’s of innovative new products. Participation with the Performance Racing Industry and SEMA Trade Shows created lifelong relationships. Partnering with Hendrick Motorsports, Joe Gibbs Racing, Roush Racing, IROC and many current NASCAR Crew Chief’s is a source of pride

Builds visibility for brands, people, and teams creating a passionate and regimented sales process. Parntership sales and sponsorship managment. Digital awareness and participation. One message visibility and execution of a clear vision. CPG presentation and process management. Accurate sales forecasting and detailed CRM documentation. A strong presence across multiple national sports teams and events. Initiates programs for measurable sales growth. Aquires new sales while maintaing an emphasis on customer retention. Collaborates with sales and marketing teammates cultivating an atmosphere of shared success. Represents manufactures increasing sales via relationships and product expertise. Presents a confident demeanor engaging with corporate partners attaining trusted advisor status.

Invented innovative products for the racing and NASCAR marketplaces. Managed the daily activities of all sales programs. Emphasis placed on sales, marketing, strategy and customer creation. Partner managment. Inspired consistent year over year growth quadrupling sales at a rate well above the competition. Amazon and ecommerce management. Effective communications resulting in a clear and visible brand message. P&L management. Built consumer direct sales activities. Managed complexities of a seasonal automotive and racing manufacturing. Business, Sales forecasting and vendor relationships. CPG presentation skill. Established Google Analytics parameters building data for efficient customer contact and collection. Initiated social media programs. Hands on website management utilizing back end data tools. Content marketing/writing for over 1200 products targeting niche market passion. Produced loyalty programs creating increased sales while level loading seasonality. Wrote relevant articles for industry publications increasing brand visibility. Managed multiple trade shows. Negotiated and managed sports sponsorships. A relied upon resource for 500+ loyal partners.

Golf Digest Hot List Winner. Invented, manufactured, and sold innovative golf equipment. Built a quality brand in a highly competitive environment. Sales Force and National Rep Management. Successfully competed against top names such as TaylorMade, Titleist, Callaway, Cleveland and more. Invented the Golf Digest Hot List Award winning Innovex EMOTION and VMotion Golf balls. Effectively cultivated email campaigns to a targeted niche market audience. Created an interactive website with features and tools that successfully tapped the passion of consumers. Developed relationships with industry professionals and partners. Managed sponsorships with visible sports personalities. Wrote compelling press releases. Directed marketing efforts producing measurable results. Built a brand to consumer relationship via e-commerce and a strong digital presence. Designed product packaging and content marketing. Marketed and negotiated the sale of Innovex Golf.

Marketed and sold Banking services. Managed 100 portfolio companies ranging from 5 Million to 25 Million. Focus on Balance Sheets, P&L and debt structure. Transformed bank speak into language business partners could easily understand. Led team in customer retention metric. Earned trusted adviser status with corpoarte partners. Recruited from the small business arena by Bank of America to train Business Banking teammates to effectively speak with business influencers and owners.

Developed processes organizing the elements of a race equipment manufacturing company. Increased sales 5-fold. Innovated hundreds of new products. Built a 51,000 sq. ft. manufacturing facility. Managed 70+ employees creating a rewarding workplace with exceptional employee retention. Established BOM, ERP and sales forecasts for USA manufactured products. Created detailed product build instructions. Wrote compelling content and racing tech articles. Set product pricing. retail positioning including a tiered wholesale pricing and distribution structure. Created sales and marketing programs. Developed long term relationships with NASCAR Cup Series partners. Managed targeted email and direct mail campaigns. Produced tech articles and was the "go to" resource for automotive and racing magazines. Prepared Press Releases strategically increasing brand visibility. Collaborated with sales, marketing inventory, production and accounting teams resulting in a highly respected worldwide brand. Negotiated the purchase our largest competitor maximizing core strengths and synergies. Managed partnerships and sponsorships with national sports teams in the NASCAR Cup Series.