Jeff Caldwell

Jeff Caldwell Email and Phone Number

Sr Lead Product Designer | Wayfair @ Wayfair
Detroit, MI, US
Jeff Caldwell's Location
Detroit Metropolitan Area, United States, United States
About Jeff Caldwell

Originally from Detroit, I spent my formative years in Silicon Valley working with everyone from start-ups, musicians, and artists to Fortune 500 companies. I've created successful brands, award-winning ad campaigns, and innovative digital consumer platforms. I've also led creative teams from ground-level stealth start-ups through successful exits. In the early 2000s I founded the award-winning San Francisco design studio, Vega Project. I've been an advisor with Project M, which has played an integral part in the global design for good movement. Recently led the redesign of the world’s largest wine store, rebranded the #1 children's reading app, and rebranded a Biotech firm which was successfully acquired. I'm now working with the world's largest online furniture retailer Wayfair, creating seamless customer experiences, building loyalty and helping customers achieve their perfect home.

Jeff Caldwell's Current Company Details
Wayfair

Wayfair

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Sr Lead Product Designer | Wayfair
Detroit, MI, US
Website:
wayfair.com
Employees:
12209
Jeff Caldwell Work Experience Details
  • Wayfair
    Wayfair
    Detroit, Mi, Us
  • Wayfair
    Sr Lead Product Designer
    Wayfair May 2022 - Present
    Boston, Ma, Us
  • Vega Project
    Founder & Design Director
    Vega Project Mar 2002 - Present
    Rochester, Michigan, Us
    Experienced and successful full-service design studio with a focus on Product Design, UX, and Marketing.
  • Crave It
    Design Director
    Crave It Jun 2019 - Jul 2022
    Los Angeles, California, Us
    I started with Crave It when it was barely an idea, during a pandemic, with a couple of thousand miles separating the two founders and myself. We worked tirelessly with one goal in mind, to create a new social app in the food space that was a celebration of the people and places that feed us. Leading the creative and product design on a thin budget we successfully launched the beta. Currently we're iterating and adding new and exciting features, all while raising capital and building a massive user community.
  • Wine.Com
    Creative Lead / Visual & Ux Designer
    Wine.Com Feb 2015 - Jul 2022
    San Francisco, Ca, Us
    I was brought in as the creative lead for the redesign of Wine.com website and mobile digital platform. My role included user experience, research, visual design and brand enhancements. I'm currently a cross-functional contract Product Designer, working with product and marketing to build the next version of the digitlal platform.
  • Lawrence Technological University
    Adjunct Professor Of Design
    Lawrence Technological University Jan 2021 - May 2021
    Southfield, Michigan, Us
    I teach Human Centered Product Design and Data Visualization during the Spring semester.
  • Epic! Kids
    Brand Designer
    Epic! Kids Apr 2017 - Sep 2017
    Redwood City, California, Us
    Lead the logo and brand redesign for the world's largest kids learning platform.
  • Nadaguides
    Consultant - Visd - Ux - Creative Direction
    Nadaguides 2013 - 2015
    Creative & UX Direction for the NADAguides.com redesign. Working with the internal development team I lead the redesign of their online presence. With over 9 million unique monthly visitors, the challenge was to make the transition as seamless as possible for existing longtime users while attracting as many first time visitors as possible. The redesign was very successful, visitors increased to 12 million a month within a few months of launch and NADAguides.com won a JD Power award for best third party automotive website. http://www.jdpower.com/press-releases/2015-third-party-automotive-website-evaluation-study
  • Mobileiron
    Creative Director / Consultant / Visual Design
    Mobileiron Nov 2011 - Feb 2014
    Mountain View, Ca, Us
    Creative Direction, UX, and UI Visual Design for industry leading mobile device management products, from IT management console (VSP) to the end-user iOS and Android apps. Additionally I lead a brand refresh with an updated identity all the accompanying materials including exhibit displays, server device faceplate and packaging.
  • Motif Investing
    Creative Director, Consultant
    Motif Investing Mar 2011 - Aug 2011
    San Mateo, California, Us
    Filling the role of Creative Director at this young start-up I drove the brand development and all visual design for the product and stealth marketing website. The outcome was a refreshing new brand for the financial industry and 20 million dollars in series B funding.
  • Kno, Inc
    Creative Director, Consultant
    Kno, Inc Jun 2010 - Dec 2010
    Developed and refined the Kno brand, from stealth start-up through product launch.- Concept, design, and delivery of the final retail website.- Concept, design and production of final product packaging.- Worked closely with the Marketing team providing Creative Direction and full design support.- Provided visual design for the product interface, menus, icons, etc.. while working with the User Experience group.
  • Project M
    Advisor
    Project M 2007 - 2009
    Thanks to Project M I spend my summers vacationing in places like Greensboro Alabama and Detroit Michigan. We teach young designers how to do a little good with their design skills.
  • Bonfire
    Contract Flash Designer
    Bonfire 2003 - 2009
    Flash based demos, banner ads, and internal corporate communication pieces mostly for Genentech.
  • Ldn
    Contract Creative Director
    Ldn 2005 - Mar 2008
    In collaboration with the wonderful people at LDN we developed elaborate discovery learning programs for companies such as Levis, AMD, Humana, and Johnson and Johnson.
  • Shutterfly
    Contract - Ui / Visual Designer
    Shutterfly 2005 - 2006
    San Jose, Ca, Us
    Designed and implimented the photo books interface for the award winning web based application. Conducted user testing during development

Jeff Caldwell Skills

Interaction Design Web Design Creative Direction Logo Design Brand Development Mac Art Direction Adobe Creative Suite Photoshop User Interface Flash Graphic Design User Interface Design User Experience Design Illustrator Concept Development Posters Photography Dreamweaver Vector Illustration Packaging Adobe Photoshop Adobe Illustrator Video Editing Poster Design Packaging Design Visual Identity Flash Animation Interactive Marketing Visual Design Collateral Digital Printing Print Collateral Videographer Adobe Premier Web Interface Design Mobile Interface Design Mobile Web Design

Jeff Caldwell Education Details

  • Eastern Michigan University
    Eastern Michigan University
    Graphic Design
  • Sterling Hts. High School
    Sterling Hts. High School

Frequently Asked Questions about Jeff Caldwell

What company does Jeff Caldwell work for?

Jeff Caldwell works for Wayfair

What is Jeff Caldwell's role at the current company?

Jeff Caldwell's current role is Sr Lead Product Designer | Wayfair.

What is Jeff Caldwell's email address?

Jeff Caldwell's email address is jc****@****ine.com

What is Jeff Caldwell's direct phone number?

Jeff Caldwell's direct phone number is +141551*****

What schools did Jeff Caldwell attend?

Jeff Caldwell attended Eastern Michigan University, Sterling Hts. High School.

What are some of Jeff Caldwell's interests?

Jeff Caldwell has interest in Technology, Sleeping, Art, Books, Food, Barack Obama, Education, Fashion And Style, Photography, Music.

What skills is Jeff Caldwell known for?

Jeff Caldwell has skills like Interaction Design, Web Design, Creative Direction, Logo Design, Brand Development, Mac, Art Direction, Adobe Creative Suite, Photoshop, User Interface, Flash, Graphic Design.

Who are Jeff Caldwell's colleagues?

Jeff Caldwell's colleagues are Angela Holton Ms-Hrm, Lindsey Weir, Virginia Dove, Anais Zhang, Ryan Semeter, Jeff Wenner, Jessica Trammell.

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