Jeff Calligan Email & Phone Number

Wrentham, Ma, Us

--Led the Oracle Data Cloud’s onsite analytical and consulting team and its partnership at a top grocery retailer.--Partnered with the retailer leadership team to develop consumer-focused business processes that contributed to the achievement of their strategic goals.--Delivered merchandising and marketing recommendations through a wide array of analyses, including segment and audience strategies, store clustering, KVI applications, category business reviews, and personalized marketing support.--Developed relationships across the client organization and with external partners to manage marketing and merchandising initiatives and process improvement objectives.

Spire LLC was acquired by Datalogix Holdings Inc. in March 2014, and then Oracle acquired Datalogix in December 2014.

--Acted as liaison for the retailer, their CPG manufacturers, and Datalogix/Spire to help the retailer understand who their consumer is and how to best engage them with the goal of increasing shopper loyalty. --Worked with the retailer marketing and merchandising teams to identify opportunities to increase engagement with their best shoppers through strategic analytics.--Conducted post promotional analyses and acted as project manager of targeted marketing strategies, including communicating recommendations and results across executive, category management, analytic, and marketing teams.--Provided ongoing training and partnership with retailer key vendor partners on the use of the Shopper Intelligence Platform to provide actionable customer insights.

--Drive sales growth through communicating and executing client’s goals, strategies, and selling programs to the key account managers, retail managers, and senior management.--Develop impactful marketing presentations and lead the customer team for customer category reviews and client initiatives.--Develop and maintain performance scorecards and post promotional analysis utilizing syndicated data and proprietary systems, delivering $9.68MM in sales while staying within the authorized trade budget.

--Managed a $21.5 MM CPG brand business and implemented the yearly promotional strategy for a multi-category portfolio while adhering to the authorized trade budget.--Managed key customer relationships that included negotiating customer agreements that deliver against annual operating plans while successfully delivering against the customer’s expectations.--Presented and negotiated the launch of yearly new item offerings.--Prepared and conducted quarterly internal presentations to ensure senior management alignment on plans and strategies.--Led the day-to-day operations at the customer, including Logistics and Customer Service needs.

--Responsible for supporting the Northeast Campbell's/Acosta Business Management team, including 3 Client Business Managers.--Conducted monthly internal meetings to review trade spend and plan profitability against Campbell's forecasting objectives, trade budget constraints, and ROI requirements.--Created and maintained a Northeast Pricing Survey detailing weekly pricing updates using syndicated data on all Campbell's brands at all Northeast customers.--Created and updated a fiscal calendar promotional tracker providing an organized view of Campbell's yearly activity for all customers in the Northeast.--Used syndicated data to update Campbell's promotional planners and proprietary systems on a monthly basis throughout the fiscal year for all customers in the Northeast.