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High Energy Sales, Marketing, Business Development and Innovation leader with a creative approach achieving documented results in increased revenues and growth in consumer products and food services. Expertise in building and developing brand platforms to create foundation for growth. Expert in innovating new products based on companies market objectives, capabilities and capacities. Expertise in developing effective marketing and sales strategies, plan execution, mentoring, team building and consumer relations.telephone 978.475-1807email jeff@crgup.comSpecialties: Strategic Sales planning and implementationStrategic Marketing planning and implementationTeam building and mentoringProduct Innovation based on market objectives, capabilities and capacitiesCreative Team LeadershipBrand PositioningWeb 2.0 and SEO DevelopmentFocus Group and Market ResearchCustomer Relationship ManagementEntertainment PartnershipsNew Product LaunchesLoyalty ProgramsBusiness development across channel lines
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Chief Operating OfficerRule Breaker Snacks Jan 2021 - PresentAndover, Ma -
Executive Vice PresidentCrg, Llc Aug 2018 - PresentAndover, MaConsumer Products Goods business solution company working with emerging brands. Sales and marketing teams, PR/Social Media, R and D, as well as guidance to navigate todays food industry.
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Executive Vice PresidentCrg, Llc Aug 2018 - PresentAndover, Ma
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PartnerAction Brand Management Jun 2010 - Aug 2018Andover, MaAction Brand Management brings expertise in Sales, Marketing, Business Development, Product Development and Operations to consumer goods brands. ABM helps brands achieve their goals in operations, packaging, broker networks, go to market strategies, sales strategies, marketing strategies, business targets, business principles and sales projections in the natural and organic food marketplace. ABM works with brands to lay out their needs and implements the strategy to achieve success.
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Senior Vice President Of Business Development, Marketing And InnovationClaridge Natural Foods Jan 2009 - May 2010Promoted to Senior Marketing Executive in charge of all marketing and innovation for Ian's, Glutino, Gluten Free Pantry and Healthy Handful brands. Created and Implemented marketing/sales strategies, tactics and promotional plans for all brands across US, Canada and EU. Directed brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing.
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Vp Sales And MarketingIan'S Natural Foods Mar 2004 - Mar 2009Promoted from Director of Marketing at Ian's in 2004. Managed sales marketing department for premier all natural /organic kids brand. Sold products into distribution and retailers across US and Canada. Created Marketing, Innovation and promotional plans for Ian's Natural Foods and positioned brand to be preeminent frozen kids brand for natural /organic/allergic free channel. Created Allergen Free line of product that became signature items within brand consistently growing YOY +30%. -
Director Of MarketingIan'S Natural Foods Mar 2001 - Feb 2004Launched Start up brand into National distribution, creating and implementing all marketing and product management strategies and tactics. managed and secured relationships with Artisan Entertainment, Fox Entertainment, Radio Disney and MGM studios.Launched I'm a SuperFit Kid loyalty program. Strategically moved brand into kids arena defining the brand and its customer base
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Senior Director Of Food ServicesAramark Aug 1989 - Mar 2001Directed Sales/Marketing/Operations at University Food Services throughout New England. Multi Unit experience/ P &L responsibilitiesCustomer Relations/Client Relations
Jeff Canner Skills
Jeff Canner Education Details
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Food Marketing /Economics
Frequently Asked Questions about Jeff Canner
What company does Jeff Canner work for?
Jeff Canner works for Rule Breaker Snacks
What is Jeff Canner's role at the current company?
Jeff Canner's current role is Chief Operating Officer.
What is Jeff Canner's email address?
Jeff Canner's email address is jc****@****net.net
What is Jeff Canner's direct phone number?
Jeff Canner's direct phone number is +197888*****
What schools did Jeff Canner attend?
Jeff Canner attended University Of Massachusetts Amherst.
What are some of Jeff Canner's interests?
Jeff Canner has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, The Arts, Home Decoration.
What skills is Jeff Canner known for?
Jeff Canner has skills like Marketing Strategy, Product Development, Brand Management, Marketing, Food, Strategy, New Business Development, Brand Development, Product Management, Advertising, Business Development, Sales.
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