- Manage Vogue & GQ editorial team (both print and digital) to develop the IP content product portfolio based on user value propositions.- Manage new businesses including ecommerce, KOL agency, social community, and video production.- Manage product development and operation effort, including product management, R&D, data, UI/UX, and audience growth functions.

P1 is the leading fashion and lifestyle community in China, and spun off new business “tan tan 探探”, which sold to Momo for US$ 700 million.

Yeeda is a social ecommerce platform in fashion.

- Serving as Chief Strategy Officier and heading up four departments: Strategy & Investment, Brand and Market Research, Integrated Marketing, and International Licensing- M&A and Investment for TMT related startups, including MCI (Digital Publishing), Monogram (from 500startup focusing on content driven ecommerce) , RoseOnly (premium online retail), TechNode (TechCrunch China), ZCool (Designer Community), Chrono Cloud (wearable technology for health), ASAP54 (fashion shopping app)… Show more - Serving as Chief Strategy Officier and heading up four departments: Strategy & Investment, Brand and Market Research, Integrated Marketing, and International Licensing- M&A and Investment for TMT related startups, including MCI (Digital Publishing), Monogram (from 500startup focusing on content driven ecommerce) , RoseOnly (premium online retail), TechNode (TechCrunch China), ZCool (Designer Community), Chrono Cloud (wearable technology for health), ASAP54 (fashion shopping app), shoptiques（online boutiques）- Developing Trends Innovation Hub that aims to discover and help commercialize new technologies that are applicable to the fashion/lifestyle industry by working with brands, media, and ad agencies. The initiative also expects to spur innovation within the fashion/lifestyle industry ecosystem by incubating promising startups that will have opportunity to access Trends' resources.. Partners include MIT Media Lab, Hearst, Samsung, GroupM Lab..etc. - Developing a business of fashion media platform Fashion Insider (www.fashioninsider.com.cn) to engage fashion ecosystem stakeholders- Hosting annual Demo China - Trends startup competition event and serving as advisor/mentor to various startup incubators and accelerators- Publishing annual China City Trend Index (http://www.fashioninsider.com.cn/cti) to provide luxury brands with the understanding of consumer insight and brand attractiveness ranking at China's top 20 cities- Developing business partners in the media ecosystem to increase the strategic control and build up various capabilities for digital transformation, i.e. strategic partnership with Pepsi to build the music platform to identify, train, and promote the future music stars- Member of Great Wall Club, China most influential business network for mobile internet C-level executives- Member of Mobile Marketing Association China Show less

- Heading up the TIME (Telecom, Information, Media, and Electronics) industry sector for the Greater China- Helped the CEO of a leading Chinese automotive company to launch the new “after sales” venture and design the business and operation model to support the business operation and JV negotiation. - Assessed and benchmarked the procurement strategy, organization, and supplier management for a global leading telecom equipment vendor to identify key improvement potentials and help the… Show more - Heading up the TIME (Telecom, Information, Media, and Electronics) industry sector for the Greater China- Helped the CEO of a leading Chinese automotive company to launch the new “after sales” venture and design the business and operation model to support the business operation and JV negotiation. - Assessed and benchmarked the procurement strategy, organization, and supplier management for a global leading telecom equipment vendor to identify key improvement potentials and help the CPO in translating these improvement potentials into procurement transformation roadmap.- Conducted a workshop for a global CDMA handset chipset provider to understand how to drive the CDMA handset sales via ecosystem partners (i.e. handset manufacturer, mobile operator, and channel/ retail) after 3G service launched in China.- Developed the point of view on value added service (VAS) business model and possible partnership senarios after 3G launched in China Show less

- Designed the wholesales key account (WKA) program for a leading global handset maker to develop a view on how the current WKA “portfolio” can be streamlined, create terms and support mechanisms to help the WKAs succeed in China rural market penetration, and create a methodology to implement the new program on a national level.- Helped China’s top executives of a global leading handset maker to manage a premium channel partner program and support the pilot rollout focusing on retail sales… Show more - Designed the wholesales key account (WKA) program for a leading global handset maker to develop a view on how the current WKA “portfolio” can be streamlined, create terms and support mechanisms to help the WKAs succeed in China rural market penetration, and create a methodology to implement the new program on a national level.- Helped China’s top executives of a global leading handset maker to manage a premium channel partner program and support the pilot rollout focusing on retail sales capability, channel/store selection, and sales management for its high end multimedia cell phone business to increase sales and average selling price (ASP) and build multimedia computer mobile phone demo capability in retail.- Advised a global telecom equipment vendor on organization design for its regional and area operation, reporting structure, and key account management for major global telecom operators so as to improve decision making for market expansion and revenue enhancement.- Advised a global telecom equipment vendor on organization design for its CIO/IT department to ensure the strategy alignment with its business transformation and IT initiatives Show less

- Developed strategy framework to facilitate industry analysis, solution mapping, and business requirement prioritization for the division. Presented to top management and received mandates to implement.- Managed to develop industry-focused demo solutions and business cases based on industry landscape, financial performance assessment, and business strategy for verticals in financial service, telecom, retail, CPG, and high tech industries to ensure new market penetration.- Assessed the… Show more - Developed strategy framework to facilitate industry analysis, solution mapping, and business requirement prioritization for the division. Presented to top management and received mandates to implement.- Managed to develop industry-focused demo solutions and business cases based on industry landscape, financial performance assessment, and business strategy for verticals in financial service, telecom, retail, CPG, and high tech industries to ensure new market penetration.- Assessed the financial performance, strategic issues, and operational capabilities in the sales and marketing areas for clients to identify issues and potential sources of value and create a CRM strategy for delivering that value.- Served as strategy advisor in major deals worldwide to provide sales consultants with industry insight and financial benchmark analysis for the presale discovery process with clients.- Presented in internal and external seminars, trade shows, or conferences to communicate product vision, value propositions, and go-to-market strategies to the sales community and clients Show less

- Helped Procter & Gamble to evaluate broadband Internet access technologies (Cable modem, DSL, and Satellite) and analyze the impacts of PC/TV and online /offline media convergence on end user’s media consumption habits to develop a business case for Cover Girl products.