Jeff Chiarelli Email & Phone Number

Texas, United States

Fort Worth, Tx, Us

G.L. Hunt Foundation Repair and Service Squad Plumbing are leading service providers in their respective fields. Since 2015, we have experienced remarkable growth, scaling from $4.5 million to $35 million in revenue including market expansion from Dallas/Fort Worth into the Austin and San Antonio markets. In 2024, G.L. Hunt further expanded it's footprint adding the Waco/Temple market to it's portfolio. We specialize in foundation repair, concrete lifting and crawlspace repair for both residential and commercial customers.

Strategically guide the marketing efforts and influence product direction for GetSpence.ai, a Generative AI-powered career copilot. Oversee the product roadmap, design user-centric landing pages, and conduct user testing. Develop and implement marketing strategies to boost user acquisition and retention. Support the development of new features, including an autopilot job search tool. Provide data-driven recommendations to enhance adoption and engagement. Collaborate with cross-functional teams to ensure cohesive development. Report on KPIs and metrics to track product success and identify opportunities for improvement. • Increased user acquisition by 20% MoM through targeted marketing campaigns • Improved user retention rate by 22% over 6 months through improved UX/UI design and user testing. • Boosted landing page conversion rates by 15% QoQ through data-driven design optimizations. • Successfully launched three new product features within project timelines, resulting in a 25% increase in user engagement.

Dallas, Texas, Us

Architected and executed a strategic shift from Ogle’s outdated traditional marketing approach to cutting-edge digital marketing techniques. Leveraged data analytics, emerging technologies and automation to re-engineer the marketing funnel, optimizing lead generation and prospect engagement and positioning the organization for scalable, long-term growth.• 2.26x increase in annual lead volume• 2x increase in annual application volume• 30% increase in annual in conversion rate• 4x Modern Salon Marketing Innovation Winner• Automated recruitment outreach processes (phone, email, text) and lead processing • Led all SEO, PPC, Social Media, CRO & ORM efforts• Produced commercial TV spots, in-house video productions & web series• Member of executive team that helped secure iGlobal’s 2022 Independent Sponsor DOY

Addison, Tx, Us

Designed and led high-growth online acquisition and retention strategies for multiple financial services entities, utilizing a sophisticated multi-channel approach encompassing paid and organic search, display, affiliate, lead generation, email, and social media. Managed a $15 million annual marketing budget and was fully accountable for its P/L. Innovated the brand’s competitive positioning through targeted advertising campaigns and strategic content.• Boosted web traffic by 150% and doubled YoY conversions• Elevated conversion rates by 85% through A/B testing• Reduced CPA by 30% via CRO & Campaign Optmization• Implemented enterprise analytics for improved decision-making• Orchestrated key vendor integrations to fuel innovation• Oversaw comprehensive marketing operations including SEO, PPC & Social Media

Newtown, Pa, Us

Entrusted with full ownership of the online customer experience, including design, content, navigation, and overall site functionality. Orchestrated multi-faceted online advertising and merchandising strategies, incorporating digital promotions, email campaigns, and on-site merchandising tactics. Launched and optimized various marketing channels, leading to tangible gains in traffic, orders, and revenue.• Elevated site traffic by 40% via channel optimization (SEO, SEM, Email, Display)• Increased orders by 20% and revenue by 35% via site redesign and checkout enhancements• Delivered regular KPI reports to the executive team, driving data-informed strategies

Entrusted with steering the strategic planning and execution of all online marketing and eCommerce initiatives for industry-leading mobile platform selling applications and games for Android, Blackberry, Windows Mobile and PalmOS devices. Orchestrated the desktop store’s optimization and led the mobile store’s launch, leveraging a multi-channel marketing strategy that consistently drove traffic and revenue growth. • Sustained a 25% annual increase in traffic through multi-channel marketing (SEO, SEM, Email, Affiliate)• Boosted YoY revenue by 30% via site enhancements and targeted email campaigns• Doubled conversion rates and AOV through A/B testing and advanced analytics

Dallas, Tx, Us

Managed a 15-member team responsible for website development and online marketing for Verizon advertisers. Conceived and launched an efficiency-boosting system that gained nationwide adoption. Drove team performance through data-driven approaches and effective communication, while also handling recruitment and performance management.• Pioneered an in-house, employee-driven, industry-specific design template platform, leveraging collective expertise to accelerate production work flows for designers, decreasing site build times by 50% and doubling the number of clients sites built per week.• Consistently exceeded team production goals through data analysis, actionable insights and process improvements.• Fostered a high-performance culture through effective leadership and recognition