My focus is creating a customer experience with excellence; Experiences that inspire people to "Believe, Love or Experience" a brand. My background is helping companies operationalize sales and marketing systems to achieve sustainable revenue results amidst short-term market realities. From field sales playbooks to “horizon-based” marketing plans to CRM/ERP integration, I look for ways to achieve organizational alignment for maximum results.My curiosity is focused on the entire nurture, transaction and loyalty lifecycle with the goal of understanding how each component can add value or detract from a customer's willingness to promote the brand, service, product, or person. From marketing campaigns to customer service calls, there is an art to developing a call-to-action or a message and then executing on it. My experience provides a unique insight into strategy development and the process of channel/communication convergence - how traditional media, interactive, direct, and social tactics create value. I want to understand the interworking of the sales cycle - the product offers/development, call center numbers, message/media mix, and webtrends reports - to understand the key drivers of our customers, cost centers, and accomplishment. Creativity in both message and execution is critical to success, and the team with whom you work should bring out the best in both. I have been fortunate in my career to work with such team members.Specialties: * Integrated sales and marketing alignment* Interactive marketing including SEO, SEM and Mobile UI* Broadcast advertising and campaign development* Sales process improvement, training, and CRM integrations* Business process analysis, six sigma assessment, and project management* Call center operations and IT application development* Brand awareness, campaign development, and event promotion