Aya Payments is a leading fintech company in the healthcare space providing health and wellness spending accounts.• Developed and implemented growth strategies to drive customer acquisition, retention, and life-time value• Built and executed all CRM initiatives in HubSpot, including email design, sequences, and workflows• Managed all paid media initiatives across all channels including Google Ads, Facebook, and LinkedIn• Created content including blogs, white papers, marketing collateral and digital ads

•Executive leader responsible for bringing a new business into the Canadian market, including building sales and operations teams, execution of the go-to-market strategy, and pricing strategy• Functional and leadership responsibility for all operational and strategic objectives, growth and demand generation• Provided direct and overall management of leaders to focus on overall market share and revenue growth• Oversaw National Sales, marketing, strategic planning and vision for a team of over 30 employees• Sought and developed strategic partnerships to further strengthen the business

• Provide executive leadership in creating and implementing the company’s burgeoning digital strategy.• Merge robust market and consumer offline data products with a digital ad tech platform.• Leverage vast data products to enable greater marketing insights for Advertisers.• Work with a variety of Fortune 500 companies, incorporating innovative data formulas to strengthen their digital marketing efforts.• Build and strengthen relationships with leading digital platforms and develop partnerships when appropriate.• Operationalize the digital vision across all departments, working closely with both the CEO and Senior Leadership team.

•Lead Corporate Digital strategy, structure and implementation of Audience Development and Analytics for all Web and Mobile Platforms.•Build and manage all aspects of the Programmatic Marketplace, including the creation of an Internal Trading Desk.•Evaluated numerous Data Management Platforms and implemented best in class, in tandem with an entire Technology Stack to create a single Audience View for all Postmedia site visitors and subscribers.•Develop and execute a robust analytics hub, providing a holistic view, deep analysis and reporting on all areas of digital growth.•Oversee and manage all Advertising Operations, providing guidance and efficiencies in formulating web and mobile based solutions to optimize Advertisers’ Key Performance Indicators.•Provide concise direction for Brand and Acquisition best practices, supporting internal Sales Leaders, including pricing and contract guidance.•Manage a large and diverse team of Audience, Research and Operations staff supporting the entire Organization.•Negotiate and implement 3rd party Data Tracking tools to glean deeper audience insights, supporting Sales to drive increased revenue.•Serve as in-house digital expert, providing guidance to Executive Board on all digital decision-making.•A highly-sought after Speaker within the North American digital circuit.•Published subject matter expert for various Digital Trade publications

•Oversaw the development and implementation of the overall technology landscape for online display, video and mobile advertising.•Completed Ad-Server migration from Right Media to AppNexus, including all Contract Negotiations.•Established the Demand-Side Platform initiative and strategy, including the facilitation of demand, supply and data partners.

Senior marketing executive for this industry leading performance marketing network with a diverse range of responsibilities including strategic planning, business development, P&L accountability and team leadership.•Managed a team of a affiliate managers to maximize revenue growth and profitability.•Developed and strengthened key strategic relationships with other large networks and media outlets.•Worked with the senior management in developing overall corporate strategy.

Senior marketing executive for this full service online advertising company that specializes in finance, credit, debt and education. Broad range of responsibility included P&L accountability, business development, media planning and buying as well as optimization. Developed online and offline marketing strategies through proactive research and analysis of the core businesses and products as well as industry analysis. Developed and implemented sound, strategic online and offline campaigns that generated maximum ROI for all business units •Defined and executed SEM campaigns on Google, MSN & Yahoo for internal finance and education properties including the integration into PPC Management software Acquisio.•Developed and implemented online media buying strategy for internal education and finance sites including buys with Facebook, MySpace and Classmates.

Senior marketing executive for this leading online dating site that was consistently ranked as the number one visited dating site in the USA. Directed all marketing activities, including lead generation, media planning, media buying, creative development, trade shows and marketing material.•Executed monthly multimillion dollar online advertising campaigns while continuously hitting profitability goals.•Managed a team of five marketing managers and graphic designers.•Built and strengthened strong relationships with top tier publishers including Yahoo, MSN, FOX, and United Online.•Head marketing executive involved in all design aspects of a new internal affiliate program.

Senior operational executive for this multi-national performance-based advertising network with a broad a scope of responsibilities including, industry wide business intelligence, chief media buyer, general management, facilities management and daily operations. • Performed business intelligence research and in depth analysis on competitors, as well as internal advertisers and publishers using tools such as Hitwise, Quantcast, Alexa, and Compete.•Initiated and executed media buys with top tier publishers including Right Media and MySpace.•Managed all operational aspects of a sixty-five-employee office.

Senior operational executive for this multinational performance-based advertising network. Responsible for the conceptualization, design and management of an entire new division within the company that focused on ecommerce transactions.•Wrote and designed a detailed set of specifications for a new product (MPORT) within AzoogleAds; a self-service revenue share affiliate network.•Wrote training manuals, user guides, marketing material, and media kits for the product.•Oversaw development of the network with respect to both design and technical programming.•Managed a staff of 8-10 employees.

Senior marketing executive for this online advertising agency that specialized in online gambling clients including online casinos, online sportsbooks and online poker sites. Responsibilities included strategic planning, market planning, media buying, creative planning and leadership.•Developed strategic campaigns that integrated online components including email, banner advertising and search with offline components including print, radio and promotional events in order to maximize client’s revenue growth and brand exposure.•Implemented and managed monthly campaigns in excess of $1 million while consistently exceeding monthly revenue and profitability goals.•Managed a staff of 10-15 media buyers, media planners and graphic artists.