Having worked with small and mid-sized companies over the past 20 years, I have recognized three things:1) Far too many companies waste their limited marketing dollars on "random acts of marketing."2) Hiring a junior marketing person causes a lot of marketing dollars to be wasted due to a lack of strategy and when hiring a senior marketing person means you get good strategy, but have no money left for execution.3) Working with an agency may make sense when creating a new website or for a specific advertising campaign. However, agencies are not good at helping small and mid-size companies figure out how to spend their marketing dollars effectively.​If companies can "outsource" their marketing, they can get solid strategy and excellent execution for less than hiring a junior marketing person. That was the motivation to create Factor Four Consulting -- to help companies develop and execute on an effective marketing plan that generates a consistent flow of leads for a fraction of hiring several internal marketing people.I have run marketing campaigns for large and small companies. Some better-known companies include Gaslamp Marriott, UCSD Medical Center, and the University of Phoenix, although most of my clients are small to midsize clients. I also like to teach and have done it for the University of California, San Diego Extension and the USD Office of Corporate and Professional Education.​