Cong Wang Email & Phone Number

Shanghai, China

Shanghai, China

Greater New York City Area

• Built and configured deep neural networks(CNN, RNN, LSTM) for medical record translation and scan image classification by leveraging openNMT framework, TensorFlow and Pytorch in Python. • Built Amazon AWS servers and continuously trained, validated and tested the models on big data in cloud. • Specialized and improved the models by conducting incremental learning with in-domain data, achieving 33 BLEU score for text translation and 98% accuracy for image classification. • Performed ETL for ongoing tasks using MySQL and created weekly dashboards using Tableau. • Participated in the product roadmap development process with the management team.

Greater New York City Area

• Developed and oversaw the execution of integrated, cross-channel marketing plans and campaign programs including email, paid search, SEO, social, and display advertising.• Developed measurement plans and provide day-to-day analytical support for all online campaigns and digital channels, generating insights for determining and optimizing the acquisition, conversion, ROI, and CLV.• Conducted economic-focused statistical analysis including marketing mix modeling, digital attribution modeling, and customer segmentation leveraging web analytics tools and R, optimizing budget allocation and channel selection. • Monitored and analyzed campaign performance, traffic trend and customer web behavior using Google Analytics and DoubleClick, generating over avg. 1,000 unique visitors/month and achieved a conversion rate of 4% in 2016.• Generated over 10,000 social media followers and $150,000 in revenue, exceeding marketing and financial goals by 65% and 25% in 2016.

New York, United States

• Conduct strategic and competitive market research to identify industry trends, opportunities, and risks using research & syndicated data tools, e.g. Simmons and MRI. • Monitored and measured marketing performance to determine KPIs inlcuding conversion, CPC and ROI using Google Analytics & Ads.• Increased online presence by conducting SEO including keywords optimization and PageRank analysis based on Google’s PageRank algorithm, saving over $40,000 in paid search. • Developed cost models for operation and product development by analyzing historical data using Excel Pivot Table and VBA, optimizing budget allocation. • Actively developed new business opportunities and acquired new clients based on metrics, transaction and benchmark analysis using Google Ads and R.

Shanghai City, China

• Led a cross-functional team and worked closely with agencies to develop, manage, and measure digital media strategy and campaign programs e.g. paid search and display ads. • Increased online presence and expanded communication channels by conducting SEO, social, and email marketing, increasing web traffic by over 200% in 2011• Optimized web user experience by simplifying online booking and registration processes, increasing sign-up and online booking rate by 70% and 18% in 2011. • Provided analytical support for re-designing the Prenatal & Delivery Package, increasing its sales by 35% in 2011 and 42% in 2012.

Shanghai City, China

• Assisted in developing the 2010 Annual Marketing Plan by conducting market research and customer profiling using Nielson.• Collected customer and competitor data using quantitative and qualitative methods including questionnaires and focus groups, generating insights for optimizing pricing and R&D.• Assisted in developing and promoting Unity Health Insurance Plan, exceeding the sales goal by over 20% in 2011.

Master Of Science, Integrated Marketing, 3.92

Master Of Science, Business Enterprise, 3.67

Bachelor Of Business Administration (Bba), Marketing, 3.75