Cong Wang Email and Phone Number
With 7+ years’ experience in digital marketing, data analytics, and machine learning, and master’s degrees in Marketing and Data Science, I am dedicated to transforming media initiatives and analytical findings into actionable insights and solutions by leveraging analytical & communication skills, and problem-solving abilities. • Analytical Tools- Data Analytics & Programming: R, Python, SQL, Advanced Excel(Pivot Table, VBA), Linux, SAS- Data Visualization & Reporting: Tableau, Power BI, QlikView- Marketing Analytics: Google Analytics, Omniture, DoubleClick- Database Management: MySQL, PostgreSQL, MongoDB- Research & DMPs: Salesforce, Neustar, comScore, Nielsen, MRI- Cloud Computing: Amazon AWS, Google GCP• Statistical Analysis- Exploratory Analysis: Hypothesis Test, Correlation, ANOVA, Boxplot, Scatterplot, etc.- Data Mining: Feature Selection, Dimensionality Reduction, etc.- Modeling: Descriptive Modeling (Digital Attribution Modeling and Customer Segmentation), Predictive Modeling (Marketing Mix Modeling and Customer Lifetime Value Analysis), etc. • Machine Learning- Supervised Learning: Regression (Linear, Polynomial), Classification (Logistic Regression, Naive Bayes Classifier, SVM, Decision Trees, Random Forest, KNN)- Unsupervised Learning: Clustering (k-Means, Hierarchical), Principle Component Analysis- Artificial Neural Network (CNN, RNN, LSTM)
Tiktok
View- Website:
- tiktok.com
- Employees:
- 6875
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Product ManagerTiktok Jun 2023 - PresentShanghai, China
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Ai Product OwnerAnt Group Sep 2019 - Jun 2023Shanghai, China -
Sr. Data ScientistE-Health Now Jan 2018 - Jun 2019Greater New York City Area• Built and configured deep neural networks(CNN, RNN, LSTM) for medical record translation and scan image classification by leveraging openNMT framework, TensorFlow and Pytorch in Python. • Built Amazon AWS servers and continuously trained, validated and tested the models on big data in cloud. • Specialized and improved the models by conducting incremental learning with in-domain data, achieving 33 BLEU score for text translation and 98% accuracy for image classification. • Performed ETL for ongoing tasks using MySQL and created weekly dashboards using Tableau. • Participated in the product roadmap development process with the management team. -
Co-Founder/Head Of Marketing And AnalyticsAiracer Jul 2015 - Aug 2017Greater New York City Area• Developed and oversaw the execution of integrated, cross-channel marketing plans and campaign programs including email, paid search, SEO, social, and display advertising.• Developed measurement plans and provide day-to-day analytical support for all online campaigns and digital channels, generating insights for determining and optimizing the acquisition, conversion, ROI, and CLV.• Conducted economic-focused statistical analysis including marketing mix modeling, digital attribution modeling, and customer segmentation leveraging web analytics tools and R, optimizing budget allocation and channel selection. • Monitored and analyzed campaign performance, traffic trend and customer web behavior using Google Analytics and DoubleClick, generating over avg. 1,000 unique visitors/month and achieved a conversion rate of 4% in 2016.• Generated over 10,000 social media followers and $150,000 in revenue, exceeding marketing and financial goals by 65% and 25% in 2016. -
Business AnalystAmerican Express Jun 2013 - Jul 2015New York, United States• Conduct strategic and competitive market research to identify industry trends, opportunities, and risks using research & syndicated data tools, e.g. Simmons and MRI. • Monitored and measured marketing performance to determine KPIs inlcuding conversion, CPC and ROI using Google Analytics & Ads.• Increased online presence by conducting SEO including keywords optimization and PageRank analysis based on Google’s PageRank algorithm, saving over $40,000 in paid search. • Developed cost models for operation and product development by analyzing historical data using Excel Pivot Table and VBA, optimizing budget allocation. • Actively developed new business opportunities and acquired new clients based on metrics, transaction and benchmark analysis using Google Ads and R. -
Associate Manager, Digital MarketingUnited Family Healthcare Feb 2011 - May 2012Shanghai City, China• Led a cross-functional team and worked closely with agencies to develop, manage, and measure digital media strategy and campaign programs e.g. paid search and display ads. • Increased online presence and expanded communication channels by conducting SEO, social, and email marketing, increasing web traffic by over 200% in 2011• Optimized web user experience by simplifying online booking and registration processes, increasing sign-up and online booking rate by 70% and 18% in 2011. • Provided analytical support for re-designing the Prenatal & Delivery Package, increasing its sales by 35% in 2011 and 42% in 2012. -
Marketing SpecialistUnited Family Healthcare Mar 2010 - Feb 2011Shanghai City, China• Assisted in developing the 2010 Annual Marketing Plan by conducting market research and customer profiling using Nielson.• Collected customer and competitor data using quantitative and qualitative methods including questionnaires and focus groups, generating insights for optimizing pricing and R&D.• Assisted in developing and promoting Unity Health Insurance Plan, exceeding the sales goal by over 20% in 2011.
Cong Wang Skills
Cong Wang Education Details
Frequently Asked Questions about Cong Wang
What company does Cong Wang work for?
Cong Wang works for Tiktok
What is Cong Wang's role at the current company?
Cong Wang's current role is Product Owner at TikTok.
What schools did Cong Wang attend?
Cong Wang attended New York University, Fordham Gabelli School Of Business, University Of Tasmania.
What are some of Cong Wang's interests?
Cong Wang has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Cong Wang known for?
Cong Wang has skills like Integrated Marketing, Marketing Strategy, Mobile Advertising, Social Media Marketing, Market Research, Business Analytics, Data Visualization, Web Analytics, Data Modeling, Media Buying, Media Planning, Business Development.
Who are Cong Wang's colleagues?
Cong Wang's colleagues are Ahmad Jumadi S., Fera Ferina, Joel Paris, Shad A, David Martinez, Habub Choudhury, Liana Brooker.
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