With over 20 years of experience in e-commerce, website experiences and digital marketing, I am a passionate leader who thrives on creating and executing strategies that drive revenue and customer engagement across B2C and B2B channels. I have a proven track record of delivering results and innovation for global brands such as Avid, Ask.com, and Pure Hockey and leveraging my skills in SEO, SEM, analytics, testing, automation, and content marketing.Most recently, I led the end-to-end digital experience at Avid, a global public company and leading provider of audio and video software and hardware solutions. I was responsible for growing Avid's $100m+ e-commerce business, optimizing payment processing, acquiring and retaining software subscribers, and ensuring a best-in-class website experience for generating leads and driving sales. Under my leadership, the e-commerce revenue grew from $35m to $100m over six years, with an average of 15-25% year-over-year growth. I also led a team of 21 talented professionals across SEO, A/B testing, website production, and e-commerce operations. My mission is to empower customers and partners with the best digital solutions and experiences that enable them to create, collaborate, and succeed in their fields.