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I'm a results-driven leader with a proven track record of success in driving growth and operational efficiency in B2B SaaS organizations. My expertise spans web experience management, cross-functional team leadership, and business operations within marketing and digital contexts. I develop and execute strategies that deliver measurable results.I'm passionate about building high-performing teams, fostering collaboration, and creating exceptional digital experiences. I'm also a continuous learner, adaptable, and eager to embrace new challenges.Throughout my career, I've consistently taken on increasing responsibilities, from hands-on execution to strategic planning and executive leadership. This includes significant experience in budget management, headcount planning, organizational design, and strategic planning within marketing departments. I understand the interconnectedness of marketing metrics with overall business revenue and have a perspective on how to drive both.I'm seeking a challenging senior-level opportunity where I can leverage my skills and experience to make a significant impact. I'm particularly drawn to roles such as Senior Director, Web Experience; Senior Director, Digital Experience; Senior Director, Strategy & Operations; or similar leadership positions.
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Digital Marketing DirectorYes EnergyBoulder, Co, Us -
Senior Director, Business Operations & Strategy, Global MarketingOkta Jan 2022 - Apr 2023San Francisco, California, UsLed strategic planning and budget management for a $25M budget, overseeing a 1000-person marketing department. Navigated competing requests and ensured alignment with CMO priorities.Designed and implemented the marketing executive rhythm of business, including OKR development and tracking, cross-functional process improvement, and contributions to the overall marketing strategy.Built and managed a centralized marketing Project Management Office (PMO) from the ground up, growing the team to eight members, including global remote business operations analysts. Partnered closely with the digital team to establish initial PMO processes and groundwork, which were then successfully rolled out to other marketing teams.Standardized processes and tools to drive efficiency and consistency across marketing departments.Served as a key partner to the CMO, facilitating communication and coordination with senior leadership, driving alignment on strategic initiatives, and improving company-wide stakeholder reporting processes.Increased alignment and communication within the marketing leadership team, contributing to successful Oktane events and Okta rebranding efforts.My role was impacted by a company-wide layoff in April 2023. -
Senior Director, Web Experience And OperationsSalesforce Feb 2019 - Jan 2022San Francisco, California, Us -
Director, Web ExperienceSalesforce Dec 2015 - Jan 2019San Francisco, California, Us
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Senior Manager, Web StrategySalesforce Jun 2014 - Nov 2015San Francisco, California, Us
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Manager, Web StrategySalesforce Jun 2013 - Jun 2014San Francisco, California, UsLeading web strategy for corporate marketing through design, development, and analytics. Striking the proper balance of branding and awareness with lead generation and pipeline.Championing user-centric design with big data to craft optimal customer end-to-end experiences with a mobile-first, progressive enhancement approach. Optimizing internal processes for efficiency, scale and overall user growth.
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Senior Web ProducerSalesforce Mar 2011 - Jun 2013San Francisco, California, Us- Producer on Salesforce Platform marketing strategy - Producer for increasing new customers of Chatter and driving adoption among current Salesforce customers- Product owner for Dreamforce 11 Mobile app, the official mobile app for Salesforce annual user conference. Managed specs, requirements, development and QA while coordinating vendor efforts with internal resources.- Championing mobile marketing strategy- Championing user experience (UX) strategy - Managed "CEOs on Chatter" awareness campaign coordinating efforts between internal and external vendor teams and stakeholders to produce online advertising campaign including rich media, iPhone and iPad ad creative
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Web ProducerSalesforce Sep 2009 - Mar 2011San Francisco, California, UsChatter- Producer in all stages of online marketing of enterprise social collaboration feature offering, Chatter, through initial announcement to beta to GA (general availability).- Chatter DF 09 announcement- Chatter Beta Feb 10- Chatter GA June 10- Chatter auto-on June 10- Chatter mobile Oct 10- Chatter.com Feb 11- Involved in all areas of online production including extending awareness, customer adoption, and increasing new customer baseChatter.com- Producer on free version of Chatter product throughout full marketing lifecycle- Oversaw production of Chatter.com with an aggressive timeline to launch to coincide with Super Bowl XLVI halftime ads featuring the Black Eyed Peas- Launched and optimized in 18 languages for desktop and mobile sign upSmall-Medium Business (SMB)- Producer for specialized content targeted at small business prospects and customers- Steadily increased quarterly customer count- Utilized various metrics, a/b testing to optimize initial sign up and onboarding process for small business audienceUsability- led internal effort to bring usability into marketing strategies by fostering key relationships with product UE team, leading personas and usability studies through outside vendors and hosting usability learning sessionsMobile- Pioneered m.salesforce.com to drive mobile app download- Pioneered m.chatter.com to drive mobile sign up and mobile app download
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Senior Project ManagerUevision, Inc. Jul 2009 - Sep 2009San Francisco, Ca, UsManaged user experience projects from usability research and recommendations to creative visual design to first-level development for various software and applications clients. -
Project ManagerSolutionset Oct 2008 - May 2009San Francisco, Ca, UsManaged client engagements from initiation to completion of various small and large-scale web development projects. Accountable for developing client relations throughout project lifecycle working closely with internal teams and external vendors.*Accounts included: Chronicle Books, Scientific Learning, Intel/ASUS, Federated Media -
Interactive/Integrated ProducerMccann Worldgroup Sep 2007 - Oct 2008New York, Ny, UsOversaw development and delivery of multiple interactive components to large scale advertising campaigns by utilizing and managing internal and external interactive agency resources.*Accounts included: Microsoft Windows Live Messenger "i’m Initiative", Live Search, Vista Assurance, Vista for Small Business, People Ready Business -
Web ProducerExponent, Inc. May 2003 - Sep 2007Menlo Park, Ca, UsManaged production of website and email marketing initiatives for internal and external communications. -
WebmasterExponent, Inc. Jan 2001 - Apr 2003Menlo Park, Ca, UsWorked within business development/marketing group and provided internet development expertise for application in all external and internal marketing efforts.
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Web Designer/Developer (Contract)Exponent, Inc. Feb 2000 - Dec 2000Menlo Park, Ca, UsContracted for coding and graphics production of website redesign project.
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Account Executive (Contract)Osaki Design 2003 - 2004Prospected various university and professsional athletic teams for branding/rebranding projects related to marketing
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Junior Development EngineerUcsf/Sfgh Biomechanics Laboratory Jul 1997 - Jul 1999San Francisco, California, UsTechnical support for experiments focused on examining and preventing falls in the elderly utilizing three-dimensional motion and force platform analysis.
Jeffrey Cortez Skills
Jeffrey Cortez Education Details
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Cornell UniversityMechanical Engineering -
Cornell UniversityMechanical Engineering
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De La Salle High School
Frequently Asked Questions about Jeffrey Cortez
What company does Jeffrey Cortez work for?
Jeffrey Cortez works for Yes Energy
What is Jeffrey Cortez's role at the current company?
Jeffrey Cortez's current role is Digital Marketing Director.
What is Jeffrey Cortez's email address?
Jeffrey Cortez's email address is je****@****kta.com
What is Jeffrey Cortez's direct phone number?
Jeffrey Cortez's direct phone number is +141563*****
What schools did Jeffrey Cortez attend?
Jeffrey Cortez attended Cornell University, Cornell University, De La Salle High School.
What skills is Jeffrey Cortez known for?
Jeffrey Cortez has skills like Online Marketing, User Experience, Strategy, Online Advertising, Management, Analytics, Salesforce.com, Mobile Devices, Product Marketing, Email Marketing, Agile Methodologies, Marketing.
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