At LaunchPad, we use licensed demographic, lifestyle and life-phase data to help brands better understand their customers and execute personalized marketing campaigns through Klaviyo and other marketing automation platforms. Super easy to set up and use, LaunchPad enables brands to speak to their customers on a more personal level without having to change anything in their tech stack. As a result, brands can increase customer retention and typically experience an ROI of 20x+.

I began with LiftEngine in January 2012 as a Marketing & Sales Intern. Upon graduation from Pace University in May 2013 I was promoted to Marketing Coordinator.I am currently accountable for a wide range of responsibilities that include: developing and managing an end-to-end CRM platform, assisting in the planning and implementation of the short term and long term marketing strategy, providing marketing research and collateral for various departments, and managing the day-to-day operations of our website. I work closely with senior management, the sales team, and the client project management team.Successes include launching a new corporate website, increasing overall monthly website traffic by 47%, building SEO impressions to 15k+ a month, providing marketing research, and creating marketing materials and sales presentations to help convert leads.

Build next-level retention and reactivation campaigns on your existing email, automation, or marketing platform. A LaunchPad Customer Profile Append adds 25+ fields of demographic, interest, and buying behavior data to your customers on any of these platforms so you can create advanced segmentation, campaigns, and workflows.

The Interactive Direct Marketing (IDM) Lab is a one-of-a-kind student-run direct and interactive marketing agency. It is provided by the Lubin School of Business Marketing Department to juniors, seniors and graduate students.