Jeff Creer Email & Phone Number

Orange County, California Area

Providing a full range of copywriting and content strategy services at both the agency and direct-to-client level. Adept at taking assignments beyond the “words” and providing a blend of brand personality traits, positioning, and other strategic considerations. Ability to dramatically influence consumer perception through spot-on, smart writing that speaks to your audience in a conversational, engaging and persuasive way. Short version? The Artisan Writer is a producer of compelling, hand-crafted writing in small and large batches for progressive clients.Clients: Budget Blinds (www.budgetblinds.com), Tailored Living (www.tailoredliving.com), Oakley Sunglasses (Oakley.com), Asics Footwear (www.asicsamerica.com), Valley Presbyterian Hospital (www.valleypres.org), St. Joseph Health System (www.stjhs.org), A Snail's Pace Running Stores (www.asnailspace.net), The ID Agency (www.idagency.com), Modera (www.moderainc.com), Regenesis Bioremediation (www.regenesis.com), Realty ONE Group (www.realtyonegroup.com), and 3 Day Blinds (www.3dayblinds.com), among others. Services: advertising copywriting, website/online content, press/news release writing, technical writing, strategic, brand, and positioning messaging, newsletter writing, blogging, article writing, copy editing, email copy, and copy critiquing. Specialty categories include: Home Services, Automotive, Fitness, Luxury Goods, Travel, Hospitality, Consumer Electronics and others.

Mission Viejo, Ca

Specialized in strategic marketing consulting and the recruitment of elite marketing and advertising candidates with leading advertising agencies throughout the United States. Clients included agencies such as: JWT, TWBA/Chiat/Day, Intermark Group Automotive, Grizzard Communications, LMO, David & Goliath, McCann Group, Ayzenberg, Campbell Mithun, and others. Key positions successfully recruited and filled include VP of Client Strategy, EVP of Agency Operations, Sr. Director of Operations, Director of Automotive Client Service, and VP/Media.Consulting projects included several agency re-branding programs and brand "disruption" workshops.

Playa Del Rey, Ca

Managed Infiniti luxury automotive account for the U.S./W. Region. Recruited to restore client confidence, improve agency service, and provide strategic automotive marketing communications leadership - account was in serious jeopardy. Immediately improved client-agency marketing communications and strategies, resulting in renewed client vote of confidence. Responsible for all automotive account operations including brand development, strategic marketing planning, media planning/buying, integrated planning, creative development, consumer research/trends, and client contact. Interfaced extensively with Infiniti West Region staff and Infiniti National marketing stakeholders. Initiated first-ever Infiniti Dealer Advertising Council for enhanced client input and engagement; re-aligned national/regional automotive brand metrics for increased consumer brand familiarity and consideration; oversaw average automotive retail sales increase of +24% per year over 4+ years. Initated aggressive media negotiation tactics, resulting in +32% increase in bonus weight and added-value.

Los Angeles, Ca/New York City, Ny

Recruited to manage Mercedes-Benz Regional Dealer Group Advertising in the S.E. Region; 28 ADI's; 122 automotive dealers. Annual budget approx. $21 million. Led agency effort to develop ADI-specific marketing plans utilizing target demographics, purchase motivation data, and automotive-specific consumer research to model more efficient, ROI-based marketing plans for all M-B luxury automotive dealer group accounts. Promoted to manage Mercedes-Benz L.A. Region agency office; Developed additional ROI-focused regional automotive advertising programs for Mercedes-Benz Regional Dealer Group; initiated key client media partnerships with NBA-L.A. Lakers, PGA Golf, Women's AVP Pro Beach Volleyball, Academy Awards, and various other properties. Identified and developed key luxury automotive regional markets based on category and automotive brand indexing research data. Results included pilot program being adopted as model for all Mercedes-Benz regions in U.S. As a result, automotive retail sales increased +14%, +21%, +24%, and +28% respectively from '95-'99.

Chicago, Il/Salt Lake City, Ut

Managed the Chicago Ford Dealer Automotive Group, ($20 million in billings), including full campaign and brand management, media buying, planning, creative development, brand strategy, and budget tracking. Promoted to supervise the JWT Salt Lake City field office and directed all integrated automotive related marketing activities for the UT, WY, ID, and NV Ford Automotive Dealer Group accounts. Interfaced extensivley with Ford automotive dealers, media contacts, and Regional Ford Motor Co. executives.

Torrance, Ca

Handled numerous Toyota Dealer Group automotive accounts, including: Denver Region, Kansas City Region, and Houston Region (Gulf States Toyota); 100+ ADI's and $22 million-plus in billings. Responsible for supervising all phases of automotive dealer group field and retail advertising and branding including creative development, media planning/buying, POS, sales analysis, budget planning, and strategic planning.

B.S. Mass Communications

Education record