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Led the team responsible for the strategic support of the marketing technology stack, marketing analytics, and process improvement. Working through optimizing tools and processes already in place and building a strong foundation for scalable, trackable, effective Marketing growth in the future.

I was the first Operations hire at Whistic and built the RevOps team from the ground up. In two years we built the foundational Ops framework to support the Marketing, Sales, Customer Success, and BizDev teams. This included building and maintaining the tech stack, supporting operational reporting needs, process development and documentation, as well as enablement and training programs.

Led the team responsible for the Workfront MarTech stack, including Marketing Automation (Marketo), SFDC, predictive lead scoring, and attribution. The team also provides support functions for efficiency, strategy, documentation, process development, automation and technical innovation for the larger marketing team.

Managed predictive lead scoring and attribution across the entire Demand Gen team.

I was responsible for process development, training, and documentation for the Marketing Operations team, supporting the broader marketing organization.Served as project manager for the rollout of a significant project involving the reconfiguration of the top part of the sales funnel, the technical configuration between our CRM and Marketing Automation tool, and project request processes for the entire Marketing team.

Managed a team that supported all email communications related to the entire customer journey, including acquisition, sales support, customer onboarding and retention. My team produced over 230 different email campaigns in an 8 month period, including prospect and customer-facing nurture campaigns, support for a major event with over 1,750 attendees, and support for 50+ smaller events.Refined initial customer onboarding campaigns my team had developed earlier and created first campaigns to support launch of free version of Domo.Responsible for developing strategic vision to guide content and creative teams in their creation of emails for our marketing automation campaigns. Worked closely with Sales Operations, Sales Leadership, Product, and Product Marketing teams to ensure processes and service level agreements were in place to to support our communications strategies, and that the technical configurations in our CRM and Marketing Automation platform were set up correctly.Owned KPIs for campaigns and executive level reporting and training. Used learnings from campaigns to inform future optimizations and improve response.

Collaborated with sales leadership and individual sales reps to determine most effective uses of marketing automation in their day-to-day workflow. Educated on the usage of tools such as Eloqua Prospect Profiler and Engage.Implemented and updated programs designed to improve data integrity and completeness. Worked with team to develop and implement customer lifecycle marketing plans. Assisted in tracking consumption of website content and attribution modeling and reporting.Worked closely with Salesforce Administrator to improve performance of marketing automation tools in sales process. Managed the daily operations of our marketing automation tool, Eloqua. Includes campaign creation, updates, and improvements, as well as creation of individual assets such as emails, forms, and contact filters.Created and oversaw suite of Eloqua reports for use by marketing automation and sales teams in Domo.