Jeff Cushing Email & Phone Number

Portland, OR, US

• Translating data into actionable insights. Areas of expertise:
• Consumer & category trends
• Market sizing
• Performance marketing measurement
• Competitive intelligence
• Social listening & media measurement

Chicago, Illinois, US

• Led the analytics team in the discovery and delivery of data-driven insights to drive performance in digital commerce.
• Identified merchandising tactics that resulted in over 200 bps improvement in conversion rate.
• Designed and implemented performance marketing KPI reporting and analysis capabilities.
• Fine-tuned checkout conversion based on behavioral differences of key consumer segments.
• Created repeatable blueprint to ensure UX changes and A/B tests meet rigorous measurement standards.
• Recommended specific actions during peak seasons that balance sales conversion with margin per unit.

Bellevue, Washington, US

• Created end-to-end measurement programs that fuel communications, marketing, and social media campaigns for industry-leading technology and consumer brands. Collaborated cross-functionally to deliver unique insights.
• Identified and recommended new social media influencer partners to expand reach and engagement.
• Implemented new analytics environment that delivers real-time social listening and earned media insights.
• Uncovered unique and ownable storytelling opportunity for brand repositioning campaign.
• Leveraged audience segmentation to optimize messaging and channel strategy.
• Drove significant process innovation of flagship Quarterly Scorecard by adding 4 regional views and enhanced data visualizations while reducing overall delivery times by 2 weeks.

Beaverton, OR, US

• Led strategic and marketplace insights for multiple geographies to address key performance indicators (KPIs) and identify emerging market and consumer trends, opportunities, and competitive threats.
• Launched new insights platform in China, balancing quantitative and qualitative research to enable focused decision-making.
• Collaborated cross-functionally to drive the global Women's Epic Growth Opportunity initiative.
• Reimagined quarterly trend reports, resulting in 2.4X increase in opens.
• Oversaw development of new proprietary data analytics tools (e.g., PowerBI app, Tableau dashboards), providing enterprise-wide access to point-of-sale (POS) and consumer panel data.
• Managed agency relationships, including contract negotiation and portfolio optimization that saved over $590K.

London, GB

• Drove product management, marketing, and commercial strategy for $14MM syndicated B2B retail and shopper insights product portfolio. Oversaw website development team.
• Developed new product pricing strategy, growing revenues by 5% in a flat market while exceeding margin targets.
• Championed key initiative to add e-commerce to the company’s flagship platform, boosting incremental revenue, increasing operational efficiency, and resulting in higher client satisfaction (TRI*M score increased from.
• Launched new Shopper Insights product in Canada, resulting in strong pipeline of new CPG clients.
• Created and executed social media marketing for Kantar's syndicated product portfolio.
• Drove innovative customer experience enhancements to KRiQ website, including site rebranding, improved navigation, one-click access to popular content, and new data integrations.

Pawtucket, RI, US

• Orchestrated all qualitative and quantitative secondary research initiatives for Hasbro globally. Synthesized a variety of inputs into actionable insights ranging from brand opportunities to corporate and business unit.
• Transformed secondary research into strategic foresight, elevating team from support function to critical pillar of corporate business unit and brand-level strategic planning processes.
• Drove cross-functional 5-year strategic planning process, resulting in entry into Digital Gaming, expansion in the Arts & Crafts category, and increased Preschool investment.
• Advised executive leadership on dozens of potential licenses, resulting in successful deals with Marvel, Sesame Street, and Disney Princess, advising on M&A opportunities based on financial and strategic fit.
• Selected for leadership development program that included sponsorship of Executive MBA.

Pawtucket, RI, US

• Managed all aspects of secondary and syndicated research for Hasbro’s US Toy business unit.
• Uncovered whitespace opportunities, addressing marketplace needs and capitalizing on competitive gaps, resulting in expansion of Girls toy portfolio and creation of a new Vehicles segment.
• Collaborated on innovation workshops, resulting in new brand concepts, including line extensions for Monopoly®.
• Managed $4.0 MM budget within 99% of target, negotiating global contracts saving $330K+ annually.

Pawtucket, RI, US

Established company's dedicated secondary and syndicated research function focused on both tactical and strategic decision-making.

Canton, MA, US

• Developed and executed brand and product strategy through actionable intelligence on competitors and future-focused industry and consumer trends.
• Established centralized competitive intelligence function that delivered marketplace insights to inform and drive product and marketing plans.
• Recommended new packaging designs based on channel-specific needs and innovative consumer research.

Canton, MA, US

• Quantified and prioritized new revenue opportunities in non-traditional channels (e.g., airports, home improvement).
• Partnered cross-functionally to drive entry into the Grocery channel. Developed new business model that balanced corporate and franchisee objectives.

Mba

Bachelor Of Arts - Ba, Economics; Psychology