Marketing and business development services including marketing strategy, messaging, content development, digital campaigns, business video, market research, awareness programs, and events. Clients include: Docker (application containerization), Quadient (customer communications platforms), Nisos (digital threat intelligence)

Marketing ownership responsibilities for $600M leading business unit of $1B international IT services and solutions firm reporting to CMO. Focus areas include CX, AI, Gen AI, digital product engineering, UI design, analytics, architecture modernization, integration, and CRM services. Industry coverage included retail, manufacturing/automotive, insurance, travel & hospitality, banking, and sustainability. Responsible for strategy, >$1M budget, demand generation, messaging, content, events, advertising, earned media, social media, thought leadership and marketing analytics.

Led a team of diverse marketing experts to drive thought leadership, awareness, and demand for a portfolio of predictive analytics software solutions spanning banking and financial services, retail, communications, sustainability and smart cities. Responsibilities include strategy, messaging, content, demand generation, thought leadership, partner channel marketing, sales enablement, social and digital marketing.o Oversee launch of 4-8 product releases per yearo Launched Covid-19 workforce resilience analytics solution in seven weeks – helping more than 180,000 employees stay safe while ensuring business continuity – earning 5 industry awards for Covid-19 response

Lead marketing and product evangelism for a portfolio of industry-specific data analytics software solutions for omni-channel customer engagement in retail, financial services, communications, and smart cities. Engage with customers in the field to set the vision and map value propositions to customer challenges. Develop, measure and optimize go-to market strategy, messaging, content, demand generation programs, thought leadership, and sales/partner enablement.o Architected social media program – doubling followers in three years to 40,000 while increasing engagement rates above industry benchmarks, with no added headcount

Marketing lead and subject matter expert for global portfolio of Dell EMC consulting-led solutions including: big data analytics, IoT, and digital transformation. Responsible for positioning, messaging, content development, events, lead-gen campaigns, sales enablement, social media, PR/AR, partner solutions, and marketing budget. Customers spanned healthcare, financial services, manufacturing, utilities, education, telco, media/entertainment, and retail.o Launched Big Data portfolio and led go-to-market for 10 consulting offeringso Technical Editor for Big Data MBA: Driving Business Strategies with Data Science by Bill Schmarzo

Led go-to-market strategy, messaging, lead generation programs and sales/partner enablement for launch of online ecosystem and e-commerce marketplace for enterprise-class cloud service. Ecosystem included online community of thought leaders and developers, developer studio, cloud platform, and e-commerce marketplace for enterprises, vendors, and service providers. o Directed the lead gen, awareness, partner recruitment, and internal communications that helped grow Cloud Commons Marketplace from 0-168 offerings in 9 months with over 3,300 members and 120 active development projectso Launched first enterprise app-store for CA and 3rd party cloud solutions

Led go-to-market strategies, messaging, product launch deliverables, marketing programs and sales/partner training for enterprise class software product lines targeted at IT managers. Worked closely with sales, product managers, customers, industry analysts and press.o Assigned products exceeded $50 million in annual saleso Presented at industry events, seminars, webcasts, and quarterly business reviewso Recognized with three awards for outstanding performance and surpassing goals

For Ardence, Inc, I developed, directed, and executed, integrated marketing plans and sales support leading to acquisition by Citrix. Supported sales team and channel partners. Responsible for global lead generation, event planning, advertising, public relations, direct marketing and sales presentations.o Coordinated 10 product launches and directed go-to-market strategieso Owned partners relationships with Microsoft, Intel, AMD, and National Instrumentso Identified prospects, managed sales presentations, and facilitated customer acquisition

Co-founded a start-up marketing firm and helped lead strategic planning, program execution, new business development, client relations, production management, accounting and quality control for wide range of B2B and B2C clients. Projects included Web development, direct marketing, corporate branding, print and radio campaigns, event and tradeshow coordination, public relations, and sales collateral.o Clients included: Harvard University, EMC, HP, Fairchild Semiconductor, Inverness Medical

Managed customer relationships and marketing programs in a 12-person boutique direct marketing and design agency. Accountable for strategic and conceptual development, quality assurance, and data analysis.o Clients included: Dunkin’ Donuts and New York Lifeo Managed $1 million annual marketing budget for Dunkin’ Donuts

Fulfilled marketing needs at full-service marketing firm for hi-tech Projects included print and radio advertising campaigns, marketing collateral, Web development, and branding. Managed 8-person creative department, client services, and 3rd party vendors. Responsible for budgets, project estimates, production schedules, and quality control.o Clients included: Unitrode Integrated Circuits, Continental Resources, ST Electronics, and Fairchild Semiconductor