Jeff David Email & Phone Number

Canada

Led Sales Trade Strategic Planning for Confectionery business including Chocolate, Gum, Seasonal, Candy & Cough portfolios. Provided Sales strategy leadership, guidance and direction on the development and implementation of all Customer programming for Sales execution. Coached and led team of nine.- Translated Category Plan to Customer specific plans and.

Toronto, Canada Area

Coached and mentored team of two collaborating with internal Category teams ensuring strategies and plans were developed and in place for Mass, Drug & Value Customer Team (Walmart, Shoppers Drug Mart, Jean Coutu).

Led transition of sales function from Kraft Canada to Post Foods Canada culminating with “go live” in April 2009. Directed, led and managed Sales Broker and Distributer to achieve Gross Revenue targets.Re-structured Sales force to bring key customers under direct Post Foods Sales Management resulting in plan achievement and improved control.

Led Loblaw Customer Team consisting of 5 direct reports and 4 cross-functional team members. Achieved total customer business plan on a national basis.

Responsible for achievement of annual customer business plan at Wal-Mart including profit and volume.

The “go to market” strategy was developed and then executed for two products into new categories and trade channels in the Canadian marketplace. Proactively managed trade and consumer elements to achieve profit, volume and share targets.

Mississauga, Ontario

Led the Safeway North American Business Development for Menu Foods a Premium Private Label Pet Food Manufacturer.Secured Safeway approval to launch 15 new Safeway "Select" Premium Private Label Pet Food products growing business +4.3% annually.