Jeff Dawson Email & Phone Number

Provide strategic planning, advisory consulting and subject matter expertise to mid-size companies and small businesses. Help drive sustainable growth by leveraging CPG experience to improve client business decisions. Key engagement include:Jack Link's Beef Jerky - establish Shopper Marketing capability and activate critical national promotion events. Partnered with leadership team to formulate vision, organizational design and integrate capability into brand planning process.Hope College - design and implement Strategic Enrollment Management Plan that integrates admissions and student retention work streams. Defined and helped activate price strategy framework driven by the interaction between tuition pricing and scholarship aid to achieve annual enrollment and operating revenue objectives.Gull Lake View Golf Resort - Drive retail differentiation of 6 golf courses by establishing customer segmentation framework, corporate brand position and portfolio architecture. Instituted annual business planning process that leveraged omni-channel programming to achieve growth objectives.

Battle Creek, Michigan, Us

Led diverse range of cross functional disciplines to drive shopper buying behavior across path to purchase continuum. Provided vision and stewardship for broad based team to deliver commercial programs that drove sales and delivered both corporate and retail partner objectives around major innovation launches and key national promotions.

Irving, Tx, Us

Led $2.2B North American portfolio of Cottonelle®, Scott® and Viva® brands to deliver corporate Global Business Plan 2015 framework. Assumed leadership to drive marketplace growth while delivering on portfolio roles ranging from “must win / grow share” to “increase margin.”

Irving, Tx, Us

Appointed to newly-created role charged with creating unified brand promise and consistent communication strategy for $2.1B North American HUGGIES®branded diapers, baby wipes and bath and body products.

Irving, Tx, Us

Responsible for overall sales, contribution and market share for K-C’s second-largest branded retail customer. Established overall customer team strategy and go to market approach.

Irving, Tx, Us

Tapped to lead efforts for restoring annual growth and achieving overall sales objectives within authorized selling expense with market-defining retailer.

Irving, Tx, Us

Responsible for leading marketing function of Kimberly-Clark consumer products to Walmart Stores and Sam’s Club organizations.

Irving, Tx, Us

Responsibilities focused on the $1B P&L for the North American facial tissue business with oversight across marketing mix elements of product development, advertising, consumer promotion, trade promotion and G&A expense.

Mba, Marketing, Management

Ba Business Administration, Business Administration And Management, General