Jeffrey Delnickas Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

Cell Salvage global franchise lead

Boston, Massachusetts, United States

Greater Boston Area

Created the business plan to launch two new product lines and enter a new market space. Built the product portfolio, branding, value proposition, pricing, and go-to-market strategies designed to enhance the customer experience.

• Directed the company strategic direction and aligned the portfolio to the product management team building both upstream and downstream marketing capabilities.
• Created a new marketing structure to realign resources and drive future growth. Saving the company $1.2 million annually.
• Built strategic alignment between the product management, digital, and print teams and created multichannel integration of catalog, content marketing, and social media campaigns. Resulting in the highest profit year in.

Greater Boston Area

• 12 years’ experience in upstream, downstream marketing and business development as the steward of strategic plan for served markets. Resulting in increased market sales 3X achieving a CAGR 9%.
• Invented an innovative drug-device combination product and led a cross-functional team of R&D, regulatory, legal, purchasing, and operations in the development. Resulting in 4 patents and FDA approval.
• Transformed channel management program to align channel partner growth to strategic plan. Won Vendor of the Year award from top channel partner.
• Collaborate with sales to set strategic plans and brand strategy encompassing 50 product centers from commodities to surgical and capital equipment.

Greater Boston Area

• Oversee sales, marketing programs, pricing, and inventory. Develop strategic sales and marketing objectives for two market segments also establish sales territories and quotas.
• Mentored, trained and motivated a successful team of 16 responsible for over $80 Million in sales.
• Utilized influence without authority skills to negotiate and acquire sales responsibility for 22 new product centers and launch them into served markets. The three most recent lines resulted in $1.1 million in new.
• Appointed to strategic planning team focused on new product launches. Developed the strategic plan template for new product launches.

Greater Boston Area

• Led team responsible for multiple markets totaling 23% of divisions sales to over $103 million.
• Drove budgeting and forecasting for multiple markets. Grew top line sales over $10 million or 11% above prior year.
• Secured key contract positions with GPO and IDNs for a new product launch driving sales to $1.8 million and exceeding product center sales budget by 10%.
• Established positioning for key products into served markets. Result, awarded the Frost & Sullivan – Medical Device Product Innovation of the Year Award for outstanding product range.

• Established pricing and brand management strategy for portfolio. Grew sales of combined markets 16%.
• Implemented a customer loyalty marketing program resulting in a consistent yearly sales growth at 3-10% higher rate than non-participating customers.

Greater Boston Area

• Increased territory sales 6% to $3.5 million.
• Led the division in U.S. Surgical Internal Stapling opening orders.
• First sales representative in division to scrub into surgery. Resulted in over 30 surgical stapling opening orders.

Greater Boston Area

Grew respiratory product line to $2 million in the South Shore territory of Boston.Promoted ten different brands within the GSK portfolio.

Hartford, Connecticut Area

• Developed original packing solutions and point of purchase displays for key customers. Resulting in sales award for highest growth in profitability.
• Cultivated territory resulting in sales increase from $3 million to $6 Million.