Jeff Demitor Email & Phone Number

Regina, Saskatchewan, Canada

- Provides strategic and operational leadership for the planning, development, delivery, assessment and evaluation of the Library’s digital services strategy and innovation roadmap to ensure excellent customer service delivery to users both within Library facilities and across all digital service platforms. - Leads the research and proposal of all public facing technology delivered by RPL, and oversees the direction for all digital product and service innovation initiatives and projects and… Show more - Provides strategic and operational leadership for the planning, development, delivery, assessment and evaluation of the Library’s digital services strategy and innovation roadmap to ensure excellent customer service delivery to users both within Library facilities and across all digital service platforms. - Leads the research and proposal of all public facing technology delivered by RPL, and oversees the direction for all digital product and service innovation initiatives and projects and operational continuous improvement enhancements. Jeff plays a key role in shaping the product and service vision, user requirements, user experience, development of digital roadmaps, and the go-to-market planning and execution for all public facing technologies.- Member of the RPL Leadership Team and contributes at a strategic level to the development of library products and services and participates in the collective operational and planning decision of the organization. - Champion of insights-driven strategy, evidence-based decision making, and continuous innovation and leverages complex data to generate deep insights into the needs, motivations, passions, and challenges in the lives of RPL's customers by translating the information into strategies that elicit valuable and favorable customer outcomes. Show less

Regina

- Lead the research and proposal of all technology enabled public services, including the internal work processes and activities required to assure that such services are undertaken efficiently and effectively to optimize user experience.- Plan, develop and maintain all aspects of public facing technology services, including the initiation, organization, presentation, implementation, and evaluation of this use of technology to deliver excellent services to users both within Library… Show more - Lead the research and proposal of all technology enabled public services, including the internal work processes and activities required to assure that such services are undertaken efficiently and effectively to optimize user experience.- Plan, develop and maintain all aspects of public facing technology services, including the initiation, organization, presentation, implementation, and evaluation of this use of technology to deliver excellent services to users both within Library facilities and from off site.- Oversee the administration, development, maintenance, and ongoing assessment of all aspects of virtual and electronic resources. Ensure that web services and virtual resources are integrated and designed for ease of use and convenience of customers.- Accountable for comprehensive management of the public internet site and the internal Intranet.- Review trends and developments involving the innovative use of technologies in the library, public service, and consumer industries. Utilize new library and social networking technologies to deliver user service experiences through an effective and efficient use of resources.- Develop and manage annual capital and operating budgets for e-services and contribute to the development and preparation of the annual budget.- Provide technical and subject matter expertise in the negotiation of service agreements with a variety of vendors and suppliers of systems, products and services. Show less

Regina, Sk

- Work with agency principal and clients on strategic positioning and planning.- Guide clients in branding, positioning and marketing communication implementations.- Develop marketing plans including strategic analysis, competitive landscape assessments, positioning strategies, key messaging, tactics and budget management.- Research industries and markets to identify growth opportunities for firm and clients.- Recommend and lead approach for primary and secondary research to… Show more - Work with agency principal and clients on strategic positioning and planning.- Guide clients in branding, positioning and marketing communication implementations.- Develop marketing plans including strategic analysis, competitive landscape assessments, positioning strategies, key messaging, tactics and budget management.- Research industries and markets to identify growth opportunities for firm and clients.- Recommend and lead approach for primary and secondary research to support client branding projects.- Write brand stories, positioning statements and brand messaging statements.- Assist principal in seeking out and responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other business development efforts opportunities. Show less

Regina, Sk

- Extensive experience in leading and successfully managing the implementation of integrated marketing communication campaigns for targeted and broad audience segments. Specializing in online interaction and creative content engagement strategies utilizing innovative and creative approaches that produce high quality results with limited financial investment. - Led the design and management of numerous go-to-market brand and marketing communication strategies for new product/service… Show more - Extensive experience in leading and successfully managing the implementation of integrated marketing communication campaigns for targeted and broad audience segments. Specializing in online interaction and creative content engagement strategies utilizing innovative and creative approaches that produce high quality results with limited financial investment. - Led the design and management of numerous go-to-market brand and marketing communication strategies for new product/service launches and corporate acquisitions (e.g. corporate and product line brand strategies, web content management strategies, internal/external communication and change management plans, launch plans, media and advertising strategies, etc.). Integrated strategies targeted a wide variety of internal and external stakeholders (that included a vast portfolio of channel and end use customers across multiple product lines, retail and institutional investors, employees, partners as well as the general public), connecting broad audiences with specific key messages that consistently reinforced corporate and product line goals and objectives.- Managed numerous vendor and agency relationships, leading many RFP/RFI creations, evaluations and selection processes to acquire new service providers or assess and evaluate new market opportunities. - Responsible for $300,000/year marketing communication budget to support the development and growth of ISC's corporate reputation and product line growth strategies (e.g., advertising/promotions, customer communications, web presence/SEO, trade events, corporate marketing collateral, online adoption/conversion strategies, etc.).- Strong time management, strategic planning and resource management skills, with proven ability to manage heavy workloads, prioritize and manage the work of a high producing team ensuring effective use of scarce resources. Show less

Regina, Sk

- Responsible for developing and executing the product marketing plan for the Geomatics product line.- Conducted product lifecycle review and analysis of all Geomatics-related products and services. - - Re-aligned marketing strategy to exit products in a Decline state and focus on more Growth and Innovation stage products. - Designed and implemented a product pricing model and developed a product marketing catalogue for ISC's new line of Geomatics products and services- Led the… Show more - Responsible for developing and executing the product marketing plan for the Geomatics product line.- Conducted product lifecycle review and analysis of all Geomatics-related products and services. - - Re-aligned marketing strategy to exit products in a Decline state and focus on more Growth and Innovation stage products. - Designed and implemented a product pricing model and developed a product marketing catalogue for ISC's new line of Geomatics products and services- Led the design and implementation of the Brand Development Strategy for the Government of Saskatchewan GeoSask.ca web portal (e.g., name, logo, iconology, website graphics and site content management plan, URL, etc.). - Maintained shared ownership of web content for ISC.ca.- Managed ISC's Tradeshow Event plan and designed various marketing brochures, tradeshow booth skins, banners stands and other marketing collateral to support product promotions at these events. Show less

Regina, Sk

- Instrumental in the design and implementation of the 2nd generation ISC corporate website.- Responsible for managing web content, site taxonomy and navigation and visual design/branding. - Editor of employee newsletter, responsible for content, layout, distribution and feedback and evaluation.- Drafted many external communication documents including corporate communication plans, briefing notes, flysheets, media releases and canned articles for public distribution.- Designed… Show more - Instrumental in the design and implementation of the 2nd generation ISC corporate website.- Responsible for managing web content, site taxonomy and navigation and visual design/branding. - Editor of employee newsletter, responsible for content, layout, distribution and feedback and evaluation.- Drafted many external communication documents including corporate communication plans, briefing notes, flysheets, media releases and canned articles for public distribution.- Designed and developed a corporate style guide for documentation and website content. Show less

- Responsible for research and documentation of issues surrounding the new electronic-based LAND System. Including, but not limited to, its implementation process and continued monitoring, evaluation and training systems.- Drafted a multitude of highly technical and informative communications for both internal and external audiences.- Develop and co-ordinate documentation standards, controls and procedures for all ISC LAND System documentation (internal and external manuals as well as… Show more - Responsible for research and documentation of issues surrounding the new electronic-based LAND System. Including, but not limited to, its implementation process and continued monitoring, evaluation and training systems.- Drafted a multitude of highly technical and informative communications for both internal and external audiences.- Develop and co-ordinate documentation standards, controls and procedures for all ISC LAND System documentation (internal and external manuals as well as online content). Show less

- Successfully initiate, maintain and build corporate relationships with clients.- Create and implement tailored promotions specific to client's needs and overall marketing strategy. - Develop new and innovative approaches to promote products and services to grow client portfolio.

Regina, Sk

- Responsible for $100,000 in marketing revenue. Increased promotional revenue and overall attendance by 6%.- Envisioned, designed, commissioned and executed several promotions and ad campaigns.- Responsible for the creation and implementation of various promotional items and public/media communications. Most notably the Pats Indoor R/C Blimp which is not only a staple in-game promotion and attraction, it also brings in over $25,000 in sponsorship revenue per season. - Successfully… Show more - Responsible for $100,000 in marketing revenue. Increased promotional revenue and overall attendance by 6%.- Envisioned, designed, commissioned and executed several promotions and ad campaigns.- Responsible for the creation and implementation of various promotional items and public/media communications. Most notably the Pats Indoor R/C Blimp which is not only a staple in-game promotion and attraction, it also brings in over $25,000 in sponsorship revenue per season. - Successfully initiated and maintained corporate relationships with clients. - Conducted numerous sales engagements and promotional presentations. Show less