Jeff Doubleday Email & Phone Number

Phoenix, Az, Us

West Hills, Ca, Us

Battle Creek, Michigan, Us

Direct Business Partnering: With an unbiased view of the business, I advise IBP, Category, and Sales teams on market performance metrics and key elements within that are driving delivery. I also partner closely with category finance, commercial strategy, sales finance, customer finance, and Customer Supply. Analysis and Insights: Using my analytical mindset, I provide in-market performance analysis and insights across sales channels teams and IBP. I also provide insight into customer inventory movement, and link AMPS (Assortment, Merchandising, Pricing, Shelf) detail performance to shipment performance. Working closely with the category teams, I report on GSV delivery and build intra-quarter financial calls and track against. And, I regularly provide summary detail to customer-level performance. Capabilities & Process: Building out next-generation IBP processes, I am a critical functional member for this program, enabling capabilities and driving process change. I help enable standardizing critical inputs into our Driver Based Models as well as developing insights around these drivers across KNA to understand performance against these assumptions.

Battle Creek, Michigan, Us

● Coordinate monthly Sales Business Review process with senior leadership to outline performance financials, gap closures and risks and opportunities across business● Lead Quarterly Business Review process in conjunction with VP to present business performance to C-level executives at world headquarters● Improve sales forecasting accuracy through cross-training and new tools for increased visibility to upper management● Facilitate cross functional wiring between Kellogg and customer functions (supply chain, customer service, retail, Global Business Services)● Price Optimization – execute all corporate price actions and strategies without margin expansion by leveraging shopper marketing and Trade Promotion Management tools to improve event effectiveness● Partner with Key Sales Executives to develop strategic business plan stories for customer facing engagements across all pieces of Kellogg portfolio● Coordinate with senior leadership to engage Albertson’s/Safeway head office for all corporate events and promotions nationwide and across all brands● Consult with Key Sales Executives to maximize individual P&L performance against budgets from headquarters

Battle Creek, Michigan, Us

Coordinate long term strategic vision between executive HQ leadership and sales fieldIntegral to customer trade budget process in excess of $1BProvide national and account specific guidance on pricing, promotion, merchandising strategiesPartner with Brand Marketing on all Morning Foods innovation over next three yearsLed development and execution of national pricing action on entire category resulting in +$1MM incremental operating profit for business unit Integral to Kellogg operating profit margin expansion consistent 2015 through 2017Provide guidance on category price pack architecture initiatives

Battle Creek, Michigan, Us

Coordinate with Global IT team for design phase of Global TPM tool (EU, LatAm, AsiaPac)Coordinate with KNA Leadership for Perfect Invoice directiveDesign, develop, implement, maintain extensive reporting to drive invoice accuracyDesign and maintain Compliance initiative for Kellogg North America LeadershipContinual year over year reduction of inaccurate trade ($15MM 2014 KNA, $8MM 2015 KNA)Indirect funds movement process with impact in excess of $500MM per yearTrade loads to CRM in excess of $30MM per year (US, CA, Military)Extensive IT collaboration on multiple UATs

Battle Creek, Michigan, Us