Jeff Elyea Email & Phone Number

Ottawa, Ontario, Canada

Responsible for the ongoing management and execution of multiple simultaneous digital advertising and social media marketing programs that meet clients’ goals.- Provide insights, thought leadership and devise appropriate strategies to drive and boost online traffic for client campaigns - Create and optimize clients' SEM campaigns around organic and paid search- Creation and management of PPC campaign strategies for Google Ads (Search, Display, Video/YouTube), Facebook Ads, Instagram Ads, LinkedIn Ads and Twitter Ads- Perform website and SEO audits to ensure relevancy and alignment with the client’s goals and KPIs- Advise clients on SEO best practices- Conceptualize website layouts and navigation, including wireframe development- Design landing pages for ad and email campaigns that capture leads and optimize user experience - Monitor digital campaigns, analytics and user data, evaluate results and provide reports and recommendations- Research keywords and prepare competitive analyses to optimize SEO and content for digital campaigns, ads and websites- Develop and promote social media campaigns through Facebook, Instagram, Twitter and LinkedIn- Manage digital marketing budgets- Collaborate with internal stakeholders to ensure alignment on various marketing strategies, tactics and requirements- Provide quality assurance and implement best practices across all engagements

Ottawa, Canada Area

Played a lead role in the evolution of the Invest Ottawa brand, ensuring a consistent, cohesive experience across social media channels and digital products.- Developed Invest Ottawa’s digital marketing strategy and ensured alignment to the overall goals and objectives of the corporate marketing strategy.- Project managed current investottawa.ca and workinottawa.ca websites. Provided leadership on design, delivery, and support. Served as key contact and coordinated tasks with vendors, stakeholders and staff during planning, development and usability testing.- Developed and implemented fully integrated marketing campaigns, with a focus on digital (SEO, SEM, keyword research, social media and email), that built consumer awareness and interest in Invest Ottawa’s brand, services and special projects.- Conceptualized the bayviewyards.org website redesign. Duties included brand positioning, market research, stakeholder management, navigation structure, wireframing and home page layout.- Analyzed and reported on all website and marketing campaigns using Google Analytics, social metrics and other analytics tools.- Managed all Google Adwords, Ad Grants, and Facebook Ads campaigns.- Optimized social media positioning and engagement.- Oversaw all email marketing campaigns including the development of basic wireframes, content plans, and schedules as needed, with occasional copywriting duties when required.- Mentored and guided co-op students and junior staff on best practices in digital strategy, social media, branding, email and website design.- Worked with the Content Strategist to ensure content and messaging was consistent across both the digital and traditional marketing channels and that it was repurposed and used effectively.- Supported all key organization stakeholders to ensure digital needs were met as outlined by pre-defined agreements.

- Developed the digital marketing strategy as well as all related digital and social media campaigns and ensured alignment to the overall goals and objectives of the Invest Ottawa marketing strategy.- Managed all Search Engine Marketing (SEM), Search Engine Optimization (SEO), email and paid social campaigns.- Turned around the main company mailing list from < 2% open rate to a better than industry average of 23%+.- Measured and optimized paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.- Ensured all digital marketing campaigns were analyzed and metrics were collected and aligned to the KPI metrics outlined in the overall marketing strategy.- Delivered quarterly metric reports to the DOM quarterly.- Managed and tracked digital media budgets.- Launched, managed and maintained all of Invest Ottawa's social media properties.- Developed and launched Invest Ottawa's community job board - JobFinder.- Strategized and executed upon the production of entrepreneurship.com website and podcast.- Initiated and hosted the entrepreneurship.com podcast.- Principle in the modification and refinement of the “OttawaInc” mobile app.- Spearheaded the CASL email strategy for subscriber compliance.- Managed web content and graphics.- Provided guidance and advice to multiple marketing interns and assisted in the planning and prioritizing of their workload.- Trained staff on social media best practices and Wordpress/website updates.- Ensured brand consistency across website and all web-based activities and properties.- Defined metrics and associated goals for measuring the performance and success of website and web properties.- Coordinated internal marketing requests and provided support to all departments within organization.- Assisted in the creation and execution of the annual marketing plan.

- Designed and maintained corporate website along with 5 event and partner sites.- Developed email templates and campaigns.- Created and optimized graphics for web properties.- Captured, edited and compressed video for web optimization.- Collaborated with various departments on design for marketing collateral.- Collected and analyzed web stats.

Designing, re-designing, developing and collaborating on web sites and marketing collateral.

Multimedia Web Specialist Certification

Business Administration - Marketing

Business Administration