• Directly advising the CEO on brand strategy, corporate structure, financials, and project timelines to best position Ricco Global for sustained growth & profitability.• Collaborating with the C-suite executive team to qualify the market impact & business potential for over a half-dozen startup initiatives.• In under one month providing quantitative & qualitative research-based guidance for which initiatives to prioritize.• Building comprehensive go-to-market roadmaps & growth strategies.• Created a cohesive brand story & pitch to properly prepare our first initiative to go out for a $10M+ seed funding round.• Leading all design & creative in categories ranging from hospitality & co-working to beauty & sexual wellness.• Spearheading innovation with user-centered design thinking principals.• Overseeing the creation and extension of multiple brand identity systems, including voice & mission, in under three months.• Assessing needs & resources to build a high-performing team of designers & creatives via a combination of studios, contractors, and in-house talent.

• Served as acting Design Director for over 3 years - leading Giro’s footwear, softgoods, and accessories categories from research and line planning through concept, design, development, and commercialization.• Led Giro’s footwear category to back-to-back years of record sales & profits in 2020 and 2021, growing the category 300% to $15M in net sales - all while simultaneously reducing SKU count by over 20%.• Launched over 60 new models in 6 years, resulting in a 100% overhaul of the footwear line between 2016 and 2022.• Championed and led innovation initiatives in the flat pedal shoe category, resulting in the creation of Giro's patented Mute Foam system and nearly 400% annual category revenue growth - cementing it as a core piece of Giro's revenue stream when just the year prior the category was under consideration for elimination.• Directed, managed, and led a multidisciplinary team of interns, junior designers, developers, vendors, and independent contractors - both domestically and overseas.• Collaborated with product management, engineering, and operations teams to create strategies & proposals for out-of-cycle product & line expansions.• Led systemic sustainability initiatives for Giro's footwear & snow helmet categories.

• In less than 1 year successfully designed, developed, branded, marketed, and launched an independent footwear brand into the functional fitness market - a space dominated at the time by established, multi-billion dollar players like Nike & Reebok.• Connected with underserved consumers via a grassroots Kickstarter launch, raising over $60k in 30 days with another $10k in additional pre-orders shortly thereafter.• Transformed the business to an operational direct-to-consumer, e-commerce brand after fulfilling all pre-orders in fewer than 3 months. • Created & ran multi-channel paid & grassroots marketing & social media campaigns.• Directed & managed logistics, finances, customer service, and outside vendors - both domestically & internationally.virtueathletic.com • DO MORE WITH LESS

• Created a top-to-bottom redesign of CrossFit 760's brand identity to become the foundation of their expansion from a single location in Southern California to over a dozen gyms across multiple states and 2 continents - a growth rate of over 1000% in less than 3 years.• Directed the creation of products, business strategies, brand identities, icons, standards guides, and marketing materials for individual clients - from ideation to production & commercialization.• Managed all project budgets, timelines, financials, and client relations.

• Led all Swenyo product design, development, and product line management across multiple categories including textiles, furniture, lighting, storage & organization, and apparel.• Grew Swenyo’s assortment from 25 SKUs at launch to over 700 SKUs in less than 2 years.• Managed a product line that included internally designed, externally designed, OEM, drop-ship, and wholesale product assortments.• Led regular overseas development trips to perfect our designs, oversee production, and establish & maintain vendor & partner relationships.• Directed, managed, and led junior designers, developers, vendors, and independent contractors.

• Led Vapor Studio’s internal Industrial Design studio team and select Brand Design projects.• Led projects from research & strategy through blue sky ideation, design, development, production, and implementation.• Directed & managed interns & junior designers, including those at our Vapor Studio Asia - our satellite studio in The Philippines.• Directly managed clients, project resources, and timelines.• Clients included Adidas, Oakley, Spy Optic, Skullcandy, Columbia, Chaco, and Alpinestars.