Director, Product Marketing And Sales Enablement
CurrentPlay a dual role by leveraging my consulting and marketing expertise to propel telecom and technology companies forward and spearheading PrivateLTEand5G.com, the industry's go-to resource for private cellular networks.• Led product marketing and sales enablement strategy for a leading B2B technology marketing firm, specializing in the telecom and technology industries.• Conducted market research and competitive analysis to inform consulting services and product development.• Crafted compelling messaging and developed buyer personas to target ideal client segments effectively.• Oversaw the creation of high-quality marketing content • Designed and implemented sales enablement programs, including training materials, sales tools, and battle cards, to empower the sales team.• Collaborated with marketing departments to ensure consistent messaging across all client touchpoints.• Managed and edited new company website (PrivateLTEand5G.com), keeping track of market happenings and writing insightful analyses of various industry facets.