Jeff Ernst's Location
Greater Boston, United States, United States
Jeff Ernst's Contact Details
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About Jeff Ernst
I am Customer-Led, and believe that every organization and their leaders need to be Customer-Led to compete and win today. I help people and companies understand their buyers, gain deep customer insights, develop customer engagement strategies, and unleash their customer voice in ways that drive new customer acquisition, customer onboarding & adoption, customer expansion & renewal, and customer insights. I've done this as an executive, founder, consultant, industry analyst, advisor, and volunteer. I am co-founder of the Customer-Led Movement, a cohort of marketing and sales leaders who help each other drive this mindset and behavior change into their organizations. #IAmCustomerLedI apply emerging practices in customer experience (CX), customer advocacy, customer engagement, and customer voice.Others tell me I am a strong team builder who leads change, sets a clear vision, creates shared accountability, and motivates others to be their best.I have defined and launched enterprise SaaS and on-premise applications aimed at improving recruiting, sales, marketing, finance, and service effectiveness.I'm the author of "From the Horse's Mouth: How to Unleash Your Customers' Voice" and "The New Rules of Sales Enablement". I have been featured by Forbes CMO Network, CMO.com, Mashable, Huffington Post, NPR, ReadWriteWeb, Financial Times, ClickZ, AdWeek, and Reuters.I show my physical fitness fanaticism through running, CrossFit, cycling, and volleyball.Common misspellings of my name include Jeff Ernest, Jeff Earnst, Jeff Earnest, Jeff Urnst.Specialties:Customer EngagementCustomer VoiceCustomer MarketingCustomer ExperienceCustomer AdvocacyBuyer PersonasB2B MarketingDemand GenerationCustomer ProofThought Leadership MarketingSocial ImpactCorporate Social ResponsibilityMarketing AutomationSales EnablementSocial media marketingProduct StrategySaaSPublic SpeakingAnalyst RelationsProduct Management
Jeff Ernst's Current Company Details
Jeff Ernst Work Experience Details
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Founder And CeoSlapfiveBoston, Ma, Us
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Founder And CeoSlapfive 2015 - PresentBoston, Ma, UsSlapFive is the first Customer Marketing Software platform for driving Customer-Led Growth. We make it drop-dead easy for B2B firms to engage their customers in a two-way exchange of value, across every stage of the customer lifecycle, while capturing the voice of their customers and unleash it as customer stories and proof points to win and retain more customers.I started SlapFive because I believe that customer stories, told in the customers' voices are the last bastion of competitive advantage for B2B firms. Competitors imitate your unique features in days, they copy your messages in minutes, but they can't steal the success stories of your customers. The most important thing that marketing leaders can do to grow their firms is to create engagement that makes customers successful, and get customers to tell those success stories.We're hiring in customer success, sales, and engineering. -
Founder & Community OrganizerCustomerx Community 2018 - PresentBoston, Massachusetts, UsJoin the CustomerX Community. Why?Customer Marketing, when done right, is the most important function in any organization. Unfortunately it isn't always done right, and doesn't deliver to it's full potential. Too many Customer Marketers operate at a very tactical level, disconnected from all the important growth initiatives of their company.The mission of CustomerX is to:1. Elevate the roles of all CustomerX functions:Customer Marketing, Customer Advocacy, Customer References, Customer Experience, Customer Engagement, and Customer Relationships.2. By connecting our work to the most important growth initiatives of our organizations.3. Turning CustomerX roles into a career path to the C-Suite. -
Founder & Executive Producer Of CustomerxconCustomerx Community 2019 - PresentBoston, Massachusetts, UsCustomerX Con is THE Conference for Driving Customer-Led Growth. Every year, hundreds of senior-level Customer Marketing, Customer Advocacy, and Customer Experience leaders come together for a practitioner-led experience, to learn how to elevate their game and increase the impact of their customer programs.
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Advisory Board MemberRevenue Accelerators 2018 - PresentNew York, Ny, UsRevenue Accelerators helps enterprise marketing and sales teams build pipelines faster & easier by validating and aligning your value to target accounts and delivering C-Suite preferred messaging and engagement. I used their product to sell higher into target accounts at SlapFive, and was so impressed I decided to join their advisory board. -
ResearcherBuyer Persona Institute 2016 - 2020Chicago, Illinois, UsI believe in Adele Revella's vision that all marketers should be buyer experts — professionals who are a trusted source of competitive advantage because they have deep insights into how, when and why buyers choose the solutions they market. I recognized that having effective buyer personas and insights is critical for marketers to be successful with my SlapFive Customer Voice Marketing plaform, so I'm helping Adele make buyer personas and insights mainstream, and eliminate the huge misconception that buyer personas are nothing more than "Bill is a VP of Sales, drives an Audi A4, has 3 kids, and worries about hitting quota..." I help companies understand their customers in the context of the decision they want to influence by interviewing buyers to uncover the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo. -
Senior Vice President Of Customer MarketingForrester Research 2013 - 2015Cambridge, Ma, UsForrester’s leadership asked me to apply the advice I had been giving to our B2B marketing clients to Forrester’s own marketing function. I was promoted to build a Customer-Led Growth function consisting of customer marketing, customer advocacy, customer experience, account-based marketing, digital marketing, and field marketing. Some of my outcomes:• Defined and launched Forrester Frontlines, Forrester's first-ever Customer Advocacy program that transformed how Forrester did sales and marketing by mobilizing its customers to showcase the initiatives and success Forrester helped them achieve.• Recast marketing strategy on four major themes (mobile, digital strategy, customer experience, and big data), which produced 12% increase in qualified leads for senior executives.• Built a demand engine that influenced 32% of revenue.• Introduced new forms of digital experiences that drove higher levels of customer engagement. -
Principal Analyst Advising Cmos And Ccos On Customer-Led GrowthForrester Research 2010 - 2013Cambridge, Ma, UsAfter being a Forrester client who built strong influencer relationships with analysts for 20 years, I decided to experience life from the other side of the analyst/vendor table, and take a role that allowed me to help marketing leaders be more successful. Through my research, advisory and consulting services, I helped CMOs and tech vendors become customer-led and adapt to changing market and technology dynamics so they can make a greater contribution to revenue and be strategic drivers of growth and innovation. As an analyst, I:• Developed the Customer-Led Growth Framework and service offering to guild CMOs and CCOs on how to mobilize their customers to drive their company's top strategic growth priorities.• Built a research platform that propelled me to be the “go-to” analyst for clients needing to become a thought leader; build competitive strategy and positioning; and exploit emerging marketing and social technologies.• Consistently received exceptional client satisfaction scores for keynote and on-site presentations, executive strategy days, written reports, and inquiry sessions.• Client examples: helped Salesforce.com’s Data.com team, Facebook, VisionCritical, Camouflage Software, and Fidelity develop Customer-Led Growth stratgies.
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Co-Founder And AdvisorTalentreef 2009 - 2011Denver, Co, UsMy partner and I saw a market opportunity in 2009 to help recruiters use social media for talent acquisition in similar ways to how marketers had been using it for customer acquisition. So we co-founded TalentReef, and built a Social Recruiting and Candidate Relationship Management platform to help companies compete more effectively for top talent by promoting their employment brand and current/future career opportunities using social media, video, and other rich media. TalentReef was acquired by JobApp, which subsequently renamed itself to TalentReef.As co-founder and head of marketing and products, I:• Defined the product concept, feature requirements, and functional specifications, and engaged outside development firm to build and enhance the platform, which led to successful launch. • Identified and contacted target customers to evangelize the new solution, resulting in sales to the first wave of customers.• Developed the implementation methodology and training to get customers launched quickly and achieving higher candidate flows.• Created best practices in Social Recruiting and Employment Branding that helped recruiters accelerate their learning curve and waste less time with trial and error. -
Vice President Of Marketing And Customer ExperienceKadient, Inc. 2007 - 2009Austin, Texas, UsI joined the company to help make a total transformation from Pragmatech Software, a client-server-based, proposal automation tool vendor in Nashua, NH to Kadient, a SaaS-based, sales enablement application vendor in Greater Boston. Kadient helps companies arm their sales teams with the knowledge, messages, and strategies they need to win at each stage of the sales process. Kadient was acquired by Sant, and the combined company renamed itself to Qvidian, which was acquired by Upland.Playing a major role in this huge change initiative, I: • Renamed and re-branded the company from Pragmatech to Kadient in October 2007.• Led product requirements, definition, and launch for new SaaS app that repositioned the company as a solution provider of Sales Playbooks and Sales Performance Analytics, growing user base to 100 enterprise companies and 12,000 users in the first year.• Redefined target market segments and ideal customer profile, and guided each functional area of the company through the changes required to make Sales Playbooks successful in the market.• Evangelized and educated the market on this new concept, and secured the support from key influencers to provide third-party validation at time of launch.• Made creative use of social media and inbound marketing to build interest and generate over 400 marketing qualified leads in the first 4 months after launch.• Authored and promoted a thought leadership eBook, The New Rules of Sales Enablement, which was downloaded 2,000 times in first month. Sales team viewed them as highest quality leads. -
Vice President Of Customer Marketing & Analyst RelationsFatwire Software 2003 - 2007Mineola, New York, UsFatWire is a provider of Web Content Management solutions that help companies deploy persuasive Web sites and applications. FatWire acquired this business from divine, which previously acquired Open Market. FatWire was aquired by Oracle.Responsible for inside sales, lead generation, product marketing, channel marketing, public relations, analyst relations, and Web.• Built marketing function that helped grow revenue from $5M in 2002 to over $26M in 2006• Defined a unique selling proposition for the company that aligned with emerging trends in web experience and personalized content delivery• Built strong relationships with industry analysts that turned around previously negative opinions; resulted in Forrester rating FatWire a ‘Leader’ and Gartner rating FatWire a ‘Positive’, the highest ratings given in the category• Increased qualified lead flow by 500% while reducing the cost per qualified lead to under $500 -
Vp Of Marketing At DivineFatwire Software 2001 - 2003Mineola, New York, UsBefore FatWire acquired divine, I was promoted to VP to take on all marketing responsibilities for $50M business unit that delivered Content Management, Collaboration, Search, and Syndicated Content solutions at divine.
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Director Of Industry Solutions At Open MarketFatwire Software 1999 - 2001Mineola, New York, UsBefore divine acquired Open Market, I defined a B2B Selling solution for manufacturers and distributors, led cross-functional team that designed and delivered it, coached the sales reps to enable them to successfully close deals.
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Strategic Marketing And M&A ManagerInfor 1998 - 1999New York, Ny, UsInfinium Software was the leading provider of ERP software on the IBM AS/400 platform. Infinium changed its name from Software 2000 in 1998, was acquired by SSA Global in 2002, which was acquired by Infor in 2006. At Infinium, I led numerous strategic initiatives where I was the “lead scout” who investigated new product areas and new markets, and formed the initial teams to pursue them. In this role, I re-positioned the company as a total solution provider for companies in the Service sector (category now known as Professional Services Automation). I created the business case that included market research, revenue projections, competitive analysis, solution strategy, solution definition, pricing and positioning. I identified and performed due diligence on acquisition candidates for strategic, functional, technical, and cultural fit. -
Senior Product Manager – Human Resources SoftwareInfor 1996 - 1998New York, Ny, UsDefined and designed the company’s first web-based software on the Windows NT platform - Infinium:Human Resources, which was delivered on schedule to pilot customers. Earned the “Outstanding Employee Award” in 1997.
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Product Line Manager – Client/Server FinancialsInfor 1994 - 1996New York, Ny, UsChosen to lead project to create Infinium:FM, the company’s first client/server application, managing entire process from concept to launch
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Product Line Manager – As/400 FinancialsInfor 1990 - 1994New York, Ny, UsManaged a team of 18 people, which included programmers, QA, business analysts, documentation, education, and marketing, which consistently delivered new releases on schedule, while delivering new features that the market demanded.
Jeff Ernst Skills
Saas
Lead Generation
Strategy
Crm
B2b Marketing
Sales Enablement
Analytics
Thought Leadership
Social Media Marketing
Demand Generation
E Commerce
Product Management
Solution Selling
Digital Marketing
Marketing Automation
B2b
Content Marketing
Sales
Integrated Marketing
Customer Relationship Management
B2b Marketing Strategy
Software As A Service
Solutions Marketing
Product Development
Business To Business
Marketing Strategy
Analyst Relations
Competitive Strategies
Product Strategies
Pricing Strategy
Software Product Management
Selling
Demand Management
Voice Of The Customer
New Product Development
Customer Advocacy
Customer Success Marketing
Value Storytelling
Customer Voice
Customer Engagement
Customer Marketing
Jeff Ernst Education Details
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Babson CollegeFinance & Investments -
Babson F.W. Olin Graduate School Of BusinessEntreprenuerial Studies
Frequently Asked Questions about Jeff Ernst
What company does Jeff Ernst work for?
Jeff Ernst works for Slapfive
What is Jeff Ernst's role at the current company?
Jeff Ernst's current role is Founder and CEO.
What is Jeff Ernst's email address?
Jeff Ernst's email address is je****@****ter.com
What is Jeff Ernst's direct phone number?
Jeff Ernst's direct phone number is +197846*****
What schools did Jeff Ernst attend?
Jeff Ernst attended Babson College, Babson F.w. Olin Graduate School Of Business.
What are some of Jeff Ernst's interests?
Jeff Ernst has interest in Volleyball, Boating, Children, Inbound Marketing, Environment, Social Recruiting, Poverty Alleviation, Running, Disaster And Humanitarian Relief, Human Rights.
What skills is Jeff Ernst known for?
Jeff Ernst has skills like Saas, Lead Generation, Strategy, Crm, B2b Marketing, Sales Enablement, Analytics, Thought Leadership, Social Media Marketing, Demand Generation, E Commerce, Product Management.
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