Jeff Ernst Email & Phone Number

Boston, MA, US

Boston, MA, US

SlapFive is the first Customer Marketing Software platform for driving Customer-Led Growth. We make it drop-dead easy for B2B firms to engage their customers in a two-way exchange of value, across every stage of the customer lifecycle, while capturing the voice of their customers and unleash it as customer stories and proof points to win and retain more.

Boston, Massachusetts, US

Join the CustomerX Community. Why?Customer Marketing, when done right, is the most important function in any organization. Unfortunately it isn't always done right, and doesn't deliver to it's full potential. Too many Customer Marketers operate at a very tactical level, disconnected from all the important growth initiatives of their company.The mission of.

Boston, Massachusetts, US

CustomerX Con is THE Conference for Driving Customer-Led Growth. Every year, hundreds of senior-level Customer Marketing, Customer Advocacy, and Customer Experience leaders come together for a practitioner-led experience, to learn how to elevate their game and increase the impact of their customer programs.

New York, NY, US

Revenue Accelerators helps enterprise marketing and sales teams build pipelines faster & easier by validating and aligning your value to target accounts and delivering C-Suite preferred messaging and engagement. I used their product to sell higher into target accounts at SlapFive, and was so impressed I decided to join their advisory board.

Chicago, Illinois, US

I believe in Adele Revella's vision that all marketers should be buyer experts — professionals who are a trusted source of competitive advantage because they have deep insights into how, when and why buyers choose the solutions they market. I recognized that having effective buyer personas and insights is critical for marketers to be successful with my.

Cambridge, MA, US

• Forrester’s leadership asked me to apply the advice I had been giving to our B2B marketing clients to Forrester’s own marketing function. I was promoted to build a Customer-Led Growth function consisting of customer.
• Defined and launched Forrester Frontlines, Forrester's first-ever Customer Advocacy program that transformed how Forrester did sales and marketing by mobilizing its customers to showcase the initiatives and success.
• Recast marketing strategy on four major themes (mobile, digital strategy, customer experience, and big data), which produced 12% increase in qualified leads for senior executives.
• Built a demand engine that influenced 32% of revenue.
• Introduced new forms of digital experiences that drove higher levels of customer engagement.

Cambridge, MA, US

• After being a Forrester client who built strong influencer relationships with analysts for 20 years, I decided to experience life from the other side of the analyst/vendor table, and take a role that allowed me to help.
• Developed the Customer-Led Growth Framework and service offering to guild CMOs and CCOs on how to mobilize their customers to drive their company's top strategic growth priorities.
• Built a research platform that propelled me to be the “go-to” analyst for clients needing to become a thought leader; build competitive strategy and positioning; and exploit emerging marketing and social technologies.
• Consistently received exceptional client satisfaction scores for keynote and on-site presentations, executive strategy days, written reports, and inquiry sessions.
• Client examples: helped Salesforce.com’s Data.com team, Facebook, VisionCritical, Camouflage Software, and Fidelity develop Customer-Led Growth stratgies.

Denver, CO, US

• My partner and I saw a market opportunity in 2009 to help recruiters use social media for talent acquisition in similar ways to how marketers had been using it for customer acquisition. So we co-founded TalentReef, and.
• Defined the product concept, feature requirements, and functional specifications, and engaged outside development firm to build and enhance the platform, which led to successful launch.
• Identified and contacted target customers to evangelize the new solution, resulting in sales to the first wave of customers.
• Developed the implementation methodology and training to get customers launched quickly and achieving higher candidate flows.
• Created best practices in Social Recruiting and Employment Branding that helped recruiters accelerate their learning curve and waste less time with trial and error.

Austin, Texas, US

• I joined the company to help make a total transformation from Pragmatech Software, a client-server-based, proposal automation tool vendor in Nashua, NH to Kadient, a SaaS-based, sales enablement application vendor in.
• Renamed and re-branded the company from Pragmatech to Kadient in October 2007.
• Led product requirements, definition, and launch for new SaaS app that repositioned the company as a solution provider of Sales Playbooks and Sales Performance Analytics, growing user base to 100 enterprise companies.
• Redefined target market segments and ideal customer profile, and guided each functional area of the company through the changes required to make Sales Playbooks successful in the market.
• Evangelized and educated the market on this new concept, and secured the support from key influencers to provide third-party validation at time of launch.
• Made creative use of social media and inbound marketing to build interest and generate over 400 marketing qualified leads in the first 4 months after launch.

Mineola, New York, US

• FatWire is a provider of Web Content Management solutions that help companies deploy persuasive Web sites and applications. FatWire acquired this business from divine, which previously acquired Open Market. FatWire was.
• Built marketing function that helped grow revenue from $5M in 2002 to over $26M in 2006
• Defined a unique selling proposition for the company that aligned with emerging trends in web experience and personalized content delivery
• Built strong relationships with industry analysts that turned around previously negative opinions; resulted in Forrester rating FatWire a ‘Leader’ and Gartner rating FatWire a ‘Positive’, the highest ratings given in.
• Increased qualified lead flow by 500% while reducing the cost per qualified lead to under $500

Mineola, New York, US

Before FatWire acquired divine, I was promoted to VP to take on all marketing responsibilities for $50M business unit that delivered Content Management, Collaboration, Search, and Syndicated Content solutions at divine.

Mineola, New York, US

Before divine acquired Open Market, I defined a B2B Selling solution for manufacturers and distributors, led cross-functional team that designed and delivered it, coached the sales reps to enable them to successfully close deals.

New York, NY, US

Infinium Software was the leading provider of ERP software on the IBM AS/400 platform. Infinium changed its name from Software 2000 in 1998, was acquired by SSA Global in 2002, which was acquired by Infor in 2006. At Infinium, I led numerous strategic initiatives where I was the “lead scout” who investigated new product areas and new markets, and formed.

New York, NY, US

Defined and designed the company’s first web-based software on the Windows NT platform - Infinium:Human Resources, which was delivered on schedule to pilot customers. Earned the “Outstanding Employee Award” in 1997.

New York, NY, US

Chosen to lead project to create Infinium:FM, the company’s first client/server application, managing entire process from concept to launch

New York, NY, US

Managed a team of 18 people, which included programmers, QA, business analysts, documentation, education, and marketing, which consistently delivered new releases on schedule, while delivering new features that the market demanded.

Bachelor Of Science, Finance & Investments

Mba, Entreprenuerial Studies