Jeffery Brady Email & Phone Number

Orange, Ca, Us

Orange, California, United States

• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Provided strategic leadership to a high-performing team of analysts, developers, and engineers, fostering a collaborative environment that promoted growth and innovation. Implemented a comprehensive talent management program, including professional development, mentoring, and succession planning, which significantly enhanced team expertise, engagement, and retention.• 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼𝘀𝘁 𝗦𝗮𝘃𝗶𝗻𝗴𝘀: Spearheaded the successful migration from Domo and other legacy systems to a modern analytics stack following a series of mergers and acquisitions. This migration not only streamlined data processing and enhanced scalability but also achieved annual cost savings exceeding $250,000.• 𝗧𝗼𝗼𝗹 𝗮𝗻𝗱 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻: Leveraged extensive expertise in Data, BI, and Analytics platforms to assess and select optimal tools and technologies, ensuring they met customer needs through detailed planning and consultation.• 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Designed and implemented a standardized deployment framework, including user acceptance testing, feedback loops, and "train-the-trainer" programs, leading to strong user engagement and seamless solution adoption.• 𝗗𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗥𝗲𝘃𝗶𝗲𝘄 𝗼𝗳 𝗕𝗜 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀: Directed the creation and review of BI and analytics visualizations, applying deep expertise to ensure the effective communication of complex data insights. Established design standards and feedback mechanisms to enhance visualization clarity and impact, cultivating trust among stakeholders through reliable and actionable insights.

Orange, California, United States

• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗗𝗮𝘁𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Architected and implemented a comprehensive Enterprise Data Warehouse (EDW) and Business Intelligence (BI) function using MS SQL Server, SSRS, Power BI, and SSAS Tabular, transforming raw data into meaningful insights. Transitioned from disjointed Access databases and client specific Cognos Reports to a cohesive solution, improving data quality, compliance, and reporting capabilities. This transformation drove operational efficiency and empowered data-driven decision-making.• 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗱 to spearhead the development of a new Enterprise Data Warehouse (EDW) and implement automated data/reporting solutions, addressing a critical gap in the company’s analytics capabilities.• 𝗣𝗿𝗼𝗺𝗼𝘁𝗲𝗱 to lead an enterprise-wide BI and data analytics team. Directed the phased decommissioning of legacy platforms and developed a unified analytics infrastructure with Databricks and Power BI, and a hybrid approach leveraging both cloud and on-premise SQL Server databases, streamlining operations, lowering costs, and delivering more consistent and reliable analytics.

Irvine, California, United States

• 𝗟𝗲𝗱 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗮 𝗰𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗲𝗱 𝗱𝗮𝘁𝗮 𝘄𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗲 optimized for search engine marketing (SEM) analytics, consolidating data from platforms like Google Ads, Bing Ads, and web analytics tools such as Google Analytics. This data warehouse served as the single source of truth for SEM performance, ensuring consistent reporting of key metrics like cost-per-click (CPC), click-through rates (CTR), conversion rates, and landing page performance.• 𝗚𝗮𝘁𝗵𝗲𝗿𝗲𝗱 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲𝗱 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 from SEM teams into advanced SQL queries and data models to enable detailed analysis of search engine campaign performance, keyword optimization, and landing page effectiveness, providing insights for better budget allocation and ad spend efficiency.• 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗼𝗳 𝟴𝟬-𝟭𝟬𝟬 𝗦𝗘𝗠 𝗿𝗲𝗽𝗼𝗿𝘁𝘀, including landing page metrics (bounce rates, conversion rates, session durations), while enabling on-demand access through self-service BI tools and scheduled delivery via email and FTP. 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲𝗱 𝗦𝗘𝗠 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗱𝗮𝘁𝗮 to provide actionable insights on keyword trends and landing page effectiveness, helping optimize campaigns and maximize ROI.

Orange, California, United States

• 𝗦𝗽𝗲𝗮𝗿𝗵𝗲𝗮𝗱𝗲𝗱 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁 𝗼𝗳 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 for a non-prime loan portfolio exceeding $45 billion, utilizing SQL, Oracle, Access, and Excel to extract, transform, and optimize data for both on-demand and scheduled reporting.• 𝗜𝗻𝘁𝗲𝗿𝗽𝗿𝗲𝘁𝗲𝗱 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗲𝗱 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝘁𝗼 𝗿𝗼𝗯𝘂𝘀𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀, ensuring the seamless integration of cross-functional data for external audits, rating agency reviews, and investor presentations, while guaranteeing data precision and compliance.• 𝗖𝗿𝗮𝗳𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰, 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 that empowered leadership decision-making and enhanced operational performance, leveraging advanced analytics to validate key servicing trends and ensure the integrity of reporting across the enterprise.

Irvine, California, United States

• 𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗮𝗻𝗱 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗲𝗱 𝗣𝗕𝗠 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 against national market share data, calculating incentive-based rebates exceeding $22 million annually while ensuring alignment with contractual agreements.• 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝗮𝗻𝗱 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝘀𝗲𝗹𝗳-𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 that increased visibility into contract profitability and rebate trends, empowering Corporate Account Managers with customizable insights for strategic decision-making and performance tracking.• 𝗔𝗰𝘁𝗲𝗱 𝗮𝘀 𝗮 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗱𝗮𝘁𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁, managing all internal and external ad hoc reporting requests related to managed care contract sales and rebates, delivering precise, data-driven insights to support business operations and stakeholder inquiries.