I have been working with consumers my whole working life. I am passionate about understanding the problems consumers have and how they seek to find solutions online. I got my start in business in sales and more than anything else my time in sales taught me how complex consumers are and more importantly how consumers make purchasing decisions from small to large.I am driven most by the challenge of understanding sophisticated consumers and translating that understanding into hyper-focused online marketing campaigns that connect with consumers. I feel I am best at helping businesses develop and execute consumer-centric marketing systems. I find that the most exciting part of working in Digital Marketing. Although I have the skills to execute in all areas of the online marketing space, I am most effective at developing marketing strategies that connect with consumers where they are in their own unique buying journey.