Jeff Berry

Jeff Berry Email and Phone Number

Author: The Unbreakable Rules of Marketing @ People's Branding, Ltd.
Jeff Berry's Location
San Pedro, California, United States, United States
Jeff Berry's Contact Details

Jeff Berry personal email

n/a
About Jeff Berry

$70,000,000,000 + in total sales for my clients. Yes that's billions. Seventy of 'em. You're welcome, Gross National Product.Of course, my ad campaigns have also won an attic full of awards, from Clios to Communication Arts to Webbys (see below). But those are meaningless without the stat above. And that stat is the only one that matters in terms of marketing.Specialties: Branding and identity; advertising and positioning in Tech, B2B, Aerospace, Restaurant, Retail, Packaged Goods, Financial, Health Care, Software, and Entertainment.Long experience as an advertising copywriter and art director. Many solar cycles building and leading creative departments in large and small agencies. Oh, and I wrote a best-selling book, The Unbreakable Rules of Marketing.

Jeff Berry's Current Company Details
People's Branding, Ltd.

People'S Branding, Ltd.

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Author: The Unbreakable Rules of Marketing
Website:
peoplesbranding.com
Employees:
1
Jeff Berry Work Experience Details
  • People'S Branding, Ltd.
    Our Beloved Leader
    People'S Branding, Ltd. Nov 2008 - Present
    Branding, Advertising, and Military Action are all on the table. Clients include Honeywell Aerospace, Agilent Technologies, Health Republic Insurance, Digimarc, The Vancouver Clinic, Bookbyte, Vigilant Counsel for Employers, SSI Shredding Systems, Oregon Ballet Theatre, The Oregonian, PURA Marketing, The Mazamas Foundation, USC Viterbi School of Engineering, and Tripwire
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  • Pura Marketing
    Brand Strategist
    Pura Marketing Jan 2010 - Feb 2016
    Portland, Oregon Area
    PURA provides a kind of psychotherapy for brands. We help young and small companies get in touch with their inner brands, and then coach them into taking charge of their marketing and expressing those brands to the world.And it's all based on love. Not the icky, adorable kitty kind of love. But of finding the mutual love between a brand and its customers. Where legal, of course.
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  • Euro Rscg
    Svp Creative Director
    Euro Rscg Oct 2004 - Nov 2008
    Portland, Oregon Area
    Developed strategic creative campaigns for Agilent Technologies, Regence BlueCross Blue Shield, Samsung, Audubon Society, Barclays Global Investors, Visa. Created and managed global advertising, serving vertical markets in four continents (and yes, Australia is a continent, thank you).
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  • Practical Branding
    Principal
    Practical Branding Jul 2001 - Oct 2004
    Private consulting business, aiding small companies with branding, advertising, positioning, and messaging architecture. Accounts included SSI Shredding Systems, Henry V Events, Unicru, Catlin Gabel School, Rejuvenation Hardware, Booksmart, Rentrak
  • Elvis & Bonaparte Advertising
    Co-Founder Coo
    Elvis & Bonaparte Advertising Sep 1994 - Aug 2001
    Portland, Oregon Area
    Founded company with Partner, Cheryl Vandemore, growing it to a multimillion dollar firm by 2000. Noted as one of the Top 20 Agencies to Watch by Advertsing Age's Creativity Magazine in 1999, which is why you should be wary of attention from Ad Age. Accounts included Intel, Rentrak, McDonnell Douglas, Tektronix, Digimarc, Lightware, The Learning Internet, DNA Sciences, Gaia Software, Digital Planet, Healtheon, Unicru, OPB, Now Software.
  • The Evans Group Advertising
    Vp Creative Director
    The Evans Group Advertising Dec 1993 - Sep 1994
    Portland, Oregon
    Built the creative department at this shop practically from scratch, from things picked up off the forest floor.Accounts included Starbucks, Chart House Restaurants, Rentrak, Bank of America, and Cleveland Golf.
  • Gerber Advertising
    Vp Creative Director
    Gerber Advertising Feb 1991 - Dec 1993
    Portland, Oregon Area
    Created the "Seize the Weekend" campaign for G.I. Joes, helping to increase sales of that retail chain by 20% in the first year. Also oversaw creative campaigns for Thriftway Supermarkets, Key Bank, Newport Bay & Stanfords Restaurants, Louisiana Pacific, Sandvik Golf, Tillamook, ODS Health Plans, and United Way.
  • Mccann Erickson
    Vp Creative Group Head
    Mccann Erickson 1987 - 1991
    Los Angeles
    Created campaigns for Lockheed, McDonnell Douglas, Hilton, El Pollo Loco, Contadina Fresh, Century 21, Allied Signal, and Coca Cola. From 1988-1990, Lockheed's corporate campaign earned the highest Starch scores of all ads in Business Week for memorability and readership, and was featured in a special show at the Smithsonian on the history of advocacy advertising.
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  • Davis Elen Advertising
    Art Director
    Davis Elen Advertising Oct 1979 - Oct 1985
    Los Angeles
    Started at this agency when it was DJMC. Worked as an art director on McDonald's, Toyota, Glendale Federal, Marine World Africa USA, Knott's Berry Farm, Forest Lawn Mortuaries (yes, they do advertising...and I even won a creative award in the Communications Arts Annual for a funny TV campaign for them)
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  • United States Navy
    Naval Intelligence Officer
    United States Navy 1972 - 1980
    Air intelligence officer assigned to an A7 attack squadron on an aircraft carrier. Active Duty 72-76, Reserve duty 76-80 at an intelligence unit in San Diego. We had been at war in Vietnam for a fruitless 10 years, and when I joined, the war ended; a solution the government should have considered years before.
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  • Needham, Harper & Steers
    Art Director
    Needham, Harper & Steers Mar 1979 - Oct 1979
    Los Angeles, California, United States
    My first job as an art director at an ad agency, right out of Art Center. Worked on the Northop Aerospace account.

Jeff Berry Skills

Creative Writer Art Direction Creative Direction Retail B2b Fmcg Healthcare Entertainment Brand Communication Brand Development Marketing Strategy Branding And Identity Corporate Branding Copywriting Seo Copywriting Content Writing Content Development Integrated Marketing Strategic Communications Advertising Brand Management Social Media Marketing Graphic Design Publishing Aerospace Marketing Digital Strategy Marketing Communications Creative Strategy Digital Marketing Online Advertising Direct Mail Brand Architecture Interactive Advertising Interactive Marketing Content Strategy Marketing Television Email Marketing Direct Marketing Online Marketing B2b Marketing Magazines Outdoor Advertising Brand Awareness

Jeff Berry Education Details

Frequently Asked Questions about Jeff Berry

What company does Jeff Berry work for?

Jeff Berry works for People's Branding, Ltd.

What is Jeff Berry's role at the current company?

Jeff Berry's current role is Author: The Unbreakable Rules of Marketing.

What is Jeff Berry's email address?

Jeff Berry's email address is je****@****ast.net

What schools did Jeff Berry attend?

Jeff Berry attended Amherst College, Artcenter College Of Design.

What are some of Jeff Berry's interests?

Jeff Berry has interest in Model Soldiers, Lisa Randall, The Works Of Douglas Adams, Science, Education, Brian Greene, The Higgs Boson, Mark Twain, Lemony Snicket, Carl Sagan.

What skills is Jeff Berry known for?

Jeff Berry has skills like Creative Writer, Art Direction, Creative Direction, Retail, B2b, Fmcg, Healthcare, Entertainment, Brand Communication, Brand Development, Marketing Strategy, Branding And Identity.

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