Provide consultation to clients in a variety of industries to develop marketing strategies that promote their brand, products, and more via digital channels. We work with points of contact from various levels and their in-house teams to create new content and optimization efforts that tie into their overall marketing plans and business goals. In addition, I lead and train Hive's team of SEO Support Specialists to assist our Senior Consultants with ongoing client consultation, research and analysis, content ideation and creation, and website support.- Work with clients to develop strategies for online marketing channels based on in-depth content gap analyses, competitive analysis, keyword research, and organic search landscape analysis.- Provide technical website audits- Monitor performance based on KPIs- Provide guidance on best practices for web marketing

Work with clients to understand their specific SEO challenges and execute annual strategies.Conduct in-depth content gap analyses, competitive & audience analysis, keyword research, and SERP landscape analysis.Provide ongoing updates on measured growth, success, and new opportunities.Collaborate with PPC, Analytics, Content and Design teams to solve overall client needs.

Support a variety of marketing campaigns for new events, theme parks, hotels, and theme park products with a focus on digital strategy with insights and best practices for organic traffic growth for UniversalOrlando.com and companion websites. Work with executives, fellow marketing team members, sales teams, technology development teams, creative asset teams, and web production teams to develop and launch content that builds awareness, reinforces brand messaging, drives relevant traffic, and increases conversion rate of ticket sales, add-ons, hotel bookings, and package offers for Universal Orlando Resort properties. Collaborate with marketing partners at Comcast and NBC parent divisions to ensure alignment on cross-company promotion efforts.

Work with online marketing team in accordance with corporate guidelines to maximize dollar sales volume through digital marketing channels. Work with internal teams to develop KPIs and create strategies for various marketing channels including PPC, Remarketing, Social Marketing, Organic Search, and other digital programs.Primary responsibilities include contributing to the efficient and effective function of the entire operation as well as establishing and implementing current and long-range objectives, plans, and processes such as: - Website updates for SEO best practices- Direction to improve the relevancy of on-page content for improved Natural and Paid search performance- Develop standards and formats for marketing channel source code tracking via web analytics

Work directly with clients as an Online Marketing Consultant and Project Manager - working with our designers, programmers and copywriters to ensure all aspects of a client’s new website and online marketing efforts are launched properly. Once a website project and online marketing campaign has launched continued efforts include: • Work with SEO and PPC teams for keyword research and analysis• Online marketing consultations and strategy using analytics data and SEO/PPC research• Social marketing implementation and consultation• Work with Design and Copywriting teams for website updates• Provide client training for Vizergy website content management platform• Collaborated & Presented on several Vizergy Educational Webinars on various aspects of SEO, PPC and overall Online Marketing best practices for clients and potential clients• Trained multiple departments within Vizergy on various aspects of SEM (search engine marketing) and reporting platform utilization

Search Marketing Department Manager overseeing two teams of online marketers whose respective duties include: • Email Marketing – Strategy, content and design implementation• Paid Search – perform in-depth keyword research, budget recommendation and management, landing page strategy, ongoing PPC and website reports analysis, continued recommendations for campaign growth• Search Engine Marketing – perform in-depth keyword research, working with in-house copywriters for site content, ongoing website review and reports analysis, continued site updates to titles and content as needed, continued recommendations for campaign growth• Social/Local Marketing – setup and optimization• Began establishment of best practices and standard operating procedures for the Natural and Paid Search Marketing departments at Vizergy to increase efficiency while providing improved KPI results for clients• Assisted Vizergy Programming Developers with specifications for internal and client facing analytics reports (utilizing the WebTrends Analytics platform)

Performed SEO research and basic site updates. Worked with Account Managers to establish SEO strategy for marketing clients.