Founder and CEO of Thunderheel. A boutique advertising agency focused on prescriptive solutions to complex digital problems.

I Provide deep insight into internal and external factors affecting the clients business, marketing, and digital presence. I help define the opportunity space for digital, as well as the vision, strategic framework, and specific solutions required to deliver against identified business challenges, consumer needs, and specific business and marketing goals. As a marketing professional I assist businesses with "connecting the dots" around business and consumer insights, and articulate digital concepts and solutions in a clear and compelling way to clients.Key areas include: Engagement Management, Insight Generation, Strategy Development, Quantitative Analysis, Digital Thought Leadership, Measurement and Evaluation

Focused on acquiring new business as well as working with the traditional direct response teams at the parent company of Amsive to sell in digital service to the existing client base. This requires understanding the clients business, understanding the entire marketing eco system, being the digital expert and building strategies to showcase and how digital can create a true omni channel marketing structure. I lead trainings for traditional direct response sales staff on digital products to diversify and deepen client relationships. While my book of business and experience is across all verticals, I have spoken at financial services and healthcare conference most on expanding digital tactics. I directly oversee several key accounts and teams where I have developed the strategic vision. I frequently assist other salespeople as a product expert and can articulate complex digital marketing strategies to board and c-suite stakeholders

• Responsible for customer acquisition and relationship management of enterprise accounts, business and media strategy, optimization, and vendor selection and management. • Create, sell through, and implement winning strategies for direct response, ecommerce, and engagement/awareness clients.• Expert knowledge of cross-channel attribution, AdWords, GDN, adCenter, Facebook Ads, LinkedIn Ads, Twitter Ads, ad networks, Google Analytics and various vendor platforms for digital success including mobile, video, programmatic and native platforms• Develop training program for employees on new products and techniques to assist in business development as well as client management• Develop and implement training program for employees to nurture and acquire skills in the advertising space for career advancement• Brand ambassador for Path Interactive with speaking engagements• Delivered presentation at Google NY: Tracking Beyond the Conversion

• Assisted in transitioning the agency from mostly local clients to a focus on national and international lead-generation and eCommerce accounts. • Developed full lead gen strategy including ad creative, web and landing page layout, placements and targeting while maintaining goals for ROI• Managed a team of 4 direct reports All direct reports have advanced in the company while under my management• Developed and implemented large scale data analytics for B2B clients with long sale cycle by integrating Salesforce with various marketing and advertising platforms• Led the development of Path Interactive’s largest account: efforts resulted in 40% growth from the marketing channel year over year for 2 years • Increased team book of business and average of 20% year over year

• Driving strategy, planning and execution of comprehensive paid media efforts• Lead strategist directing a team of specialists and freelance resources• Managing day-to-day relationships with clients and partner agencies for B2B & B2C accounts• Performing all aspects of paid media management including on boarding, tracking implementation, campaign builds and optimization• Led the company strategy in media buying to assist client needs

• Program Manager for: The Siemens Competition in Math: Science: Technology, Siemens Award for Advanced Placement; Siemens Science Days and the Siemens Foundation Alumni Network• Implemented and maintained social media plans including Twitter, Facebook and YouTube as well as analytic tracking for links to measure social media reach for the Siemens Foundation.• Managed all online content for the Siemens Foundation including external website, internal website and internal blog posting. • Responsible for keeping the Siemens Foundation brand message consistent with parent company• Managed vendor relationships: events, promotional products, photographers, print and public relations

• Performed search engine optimization (SEO) for clients with responsibilities including, search engine ranking, directory optimization, existing site structure optimization including redirection taxonomy, and keyword research• Handled site enhancements including inclusion of RSS technology• Copywriting to enhance SEO/SEM performance for text ads and websites• PPC account management including keyword research, ad creation, analytics, A – B testing, and optimization to improve CTR and ROI• Familiarity with Google Analytics, Google Webmaster Tools, Google AdWords and Atlas Analytics tools.• Managed day-to-day operations of office including: purchasing office supplies and equipment, preparing expense reports / reconciling statements, as well as, set up and manage vendors• Handled end user support both Mac and PC products • Installed, networked and maintained document management solutions• Troubleshot and repaired software and hardware issues

Function as a manager of sales team focusing on sales goals for the company as well as personally. Responsible for sales meetings and retail location operations. Train as well as coach sales staff on systems, plans and selling opportunities. Also part of the new technology beta testing team for feedback loop on equipment prior to release.

Function as sales manager of sales team. Focus on new customer acquisition in a retail environment to achieved sales goals for the company as well as personally. Build relationships and referral program for the location Assisted in the transition from PrimeCo to AT&T Wireless. Part of the "Red Hat" training team to train employees in acquired territories.

Business development for an independent marketing firm representing companies in the employee leasing space.