Please complete the CAPTCHA to continue
@k12.com
✓
1 phone found area 202
✓
LinkedIn matched
A concise factual answer block for searchers comparing this professional profile.
Jeff Hines is listed as Senior Marketing Executive at Goal Aligned Media, based in Washington Dc-Baltimore Area, United States. AeroLeads shows a work email signal at k12.com, phone signal with area code 202, and a matched LinkedIn profile for Jeff Hines.
Jeff Hines previously worked as Advisory Board Member at Goal Aligned Media and Interim Head of Marketing at App Academy. Jeff Hines holds Mba, Marketing And Finance from Penn State University.
This section adds company-level context without repeating Jeff Hines's masked contact details.
AeroLeads found 2 current-domain work email signals for Jeff Hines. Compare company email patterns before reaching out.
Executive marketing leader with expertise in all facets of marketing including, strategic marketing campaign development, performance marketing execution, and brand management. Skilled in collaborating with all members of the organization to achieve business and financial objectives. Instrumental in streamlining and improving marketing processes, enhancing productivity, and implementing technology solutions. Proven successes driving channel optimization, brand, value proposition, and customer journey for new and existing lines of business. Specialties: Leadership, Integrated Marketing, Demand Generation, Content Marketing, Segmentation, Advertising, Digital Marketing, Campaign Management, Retention Marketing, Lead Generation, Brand Building, Social Media, Customer Engagement, Data Driven, Critical Thinking, Product Management, Strategic Planning, Team & Relationship Building, Revenue Growth,
Listed skills include Strategy, Product Management, Marketing Strategy, Program Management, and 18 others.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Goal Aligned Media is a digital marketing agency that helps clients grow their brand by using high-end analytics to improve advertising's value, target media, and identify the drivers of sales that aren't captured by conventional tracking methodologies.
San Francisco, California, Us
Led the development and execution of the companies marketing strategy to drive student enrollments into it's online and on campus software engineering bootcamps.
Herndon, Va, Us
Responsible for student enrollment and revenue growth across K12 lines of business. Lead the development and execution of acquisition strategies for integrated digital and offline marketing campaigns that include content marketing, SEM, SEO, social, display, email, TV, radio, events, and print. Marketing efforts have driven four consecutive years of enrollment growth. Successfully launched new Career Readiness Education brand resulting in 13K student enrollments in two years and a projected $90M in revenue for FY20.
Arlington, Virginia, Us
Led the development and implementation of global retention strategies and oversaw execution of lifecycle marketing programs, including engagement, retention, winback, upsell, and cross sell. Built and managed the company’s first retention marketing organization and customer lifecycle marketing programs resulting in a 29% YoY ('14 vs '13) increase in retention revenue. Led consumer marketing efforts to build the company’s first ever CRM marketing database.
New York, Ny, Us
Led the company’s largest acquisition channel consisting of segmented direct marketing programs designed to convert free trial customers to paying subscriptions. Fueled the company’s 41% subscriber and 62% revenue growth (13.9M paid subs to 19.6M; $2.1B in revenue to $3.4B) from 2007 to 2012 via automotive acquisition marketing channel. In 2012, delivered over 3.8M gross adds by converting 45% of free trial customers to paying subscriptions.
New York, Ny, Us
Managed and developed marketing programs to drive acquisition, retention, and customer upsell. Led acquisition marketing efforts utilizing segmentation and direct marketing programs to convert free trial customers to paying subscribers. Oversaw retention marketing programs to mitigate churn risk, to reduce cancellations, and to winback recent cancellers. Drove customer upsell direct marketing campaigns to increase multi-subscription penetration, as well as increase the number of customers on credit card billing and annual billing plans.
Stamford, Ct, Us
Spearhead and execute innovative strategies to increase revenues for high speed and broadband premium services through product development, product line extension, and competitive intelligence. Set goals and ensure that all subscriber and revenue objectives are met. Create results-driven products and solutions. Provide operational expertise and support for the high speed Internet organization, including strategic planning, budgeting, and vendor management. Supervise and motivate personnel.Key Achievements: Increased profitability by developing the 2007 Premium Service Strategy for the enterprise. Successfully identified and capitalized on new revenue streams by introducing and managing premium services such as premium music downloads, home networking, and others. Designed the bundled PC/Internet service acquisition offer to sustain competitive advantage and accomplish ongoing revenue growth.
New York, Ny, Us
Directed planning and support for the worldwide Member Services organization, with 16 call centers and 6,000 representatives. Forecasted call volume and defined performance metrics. Oversaw development of executive-level performance reports and call center incentive strategies, and supervised documentation for product development, quality assurance, and production. Analyzed and responded to business and market trends. Managed global team of 150 cross-functional personnel. Honored as “Top Talent” for 2005.Key Achievements: Saved $21 million annually on $200 million selling, general, and administrative (SG&A) budget by introducing an ROI maximization approach to short/long-term call center staffing strategy. Significantly reduced operating expenses by $1.5 million each year and improved output and quality by building an offshore Business Process Outsourcing (BPO) operation with 25 personnel.
New York, Ny, Us
Developed and implemented marketing and operations strategy for the inbound sales channel, with 7 call centers and 900 representatives worldwide. Managed budgets up to $71 million. Led efforts to maximize productivity and profitability while sustaining superior quality at all levels. Reviewed and enhanced current systems and procedures. Honored as “Top Talent” for 2004.Key Achievements: Developed a superior sales group that delivered 40% of the company’s total broadband sales. Accomplished 108% of sales target in 2005, and 15% of the organization’s annual registrations. Cut channel costs $3 million in 2006 through volume reduction and call flow efficiency plans. Transformed the channel into AOL’s most cost-effective acquisition source that achieved cost-per-sale of 12% below target. Successfully reduced the budget by $20 million year over year (YOY) in 2005.
New York, Ny, Us
Championed efforts to retain customers through in-depth analysis, planning, and project implementation. Forecasted churn and developed reduction strategies. Pinpointed and tracked cancel drives, and designed marketing initiatives that directly targeted cancel intenders. Supervised and mentored personnel.Key Achievements: Improved churn by 1.4% points by establishing the core retention marketing infrastructure. Produced measurable reduction in cancel intent and cancel calls within targeted customer segments by creating proactive cancel intender marketing campaigns. Successfully decreased broadband churn and migrated dial-up members canceling via narrowband saves queue by creating offer strategy and scripting for the broadband saves queue.
Dallas, Tx, Us
Conceptualized and developed premium services to drive revenue and profits. Identified solutions and executed enhancements that fueled customer satisfaction and retention. Pioneered and led the marketing and retention strategy to seamlessly migrate close to one million customers during the closure of Excite@Home. Key Achievements: Boosted revenue to $14.5 million for installation and ancillary services by creating a tiered installation strategy and national pricing for Ethernet hardware. Expertly increased incremental penetration and revenue by developing and market testing an HSD product extension for lower-tier service. Restructured installation processes, and revamped the customer welcome kit, resulting in $300,000 reduction in annual operating costs and improvement in the customer experience. Minimized operating costs by $18 million annually by overseeing the migration of 600,000 former Road Runner high speed data customers to AT&T broadband service.
Dallas, Tx, Us
Acted in a variety of Marketing & Sales roles:Manager, Retention Marketing / Move Segment (November 1999-May 2000)Provided vision, direction, and leadership for Mover Segment marketing. Built the marketing strategy and retention/acquisition offers. Oversaw creative development and execution of key initiatives the defined and continuously enhanced the customer experience.Manager, Retention Marketing / Bundles (November 1998-October 1999)Designed, expanded, and managed existing sales channel strategies to produce tangible improvement to the top and bottom line. Developed and implemented the bundled service market research plan for the organization.National Account Manager / Hospitality Accounts (June 1995-October 1998)Managed and strengthened the $25 million Choice Hotels International account serving over 3,000 U.S. based hotels.
Marketed and sold personal health care plans by building relationships, soliciting referrals, and following up on leads. Served as trusted point of contact to client decision makers; efficiently addressed and solved issues to sustain outstanding customer satisfaction and retention. Key Achievements: Grew the account portfolio by 15% each year by leveraging superior sales techniques. Achieved Top 100 National Sales (two years) and Top Regional Salesperson (four times).
Quick answers generated from the profile data available on this page.
Jeff Hines works for Goal Aligned Media.
Jeff Hines is listed as Senior Marketing Executive at Goal Aligned Media.
AeroLeads has found 2 work email signals at @k12.com for Jeff Hines at Goal Aligned Media.
AeroLeads has found 1 phone signal(s) with area code 202 for Jeff Hines at Goal Aligned Media.
Jeff Hines is based in Washington Dc-Baltimore Area, United States while working with Goal Aligned Media.
Jeff Hines has worked for Goal Aligned Media, App Academy, K12, Rosetta Stone, and Siriusxm Radio Inc..
You can use AeroLeads to view verified contact signals for Jeff Hines at Goal Aligned Media, including work email, phone, and LinkedIn data when available.
Jeff Hines holds Mba, Marketing And Finance from Penn State University.
Jeff Hines is listed with skills including Strategy, Product Management, Marketing Strategy, Program Management, Strategic Planning, Management, Direct Marketing, and Cross Functional Team Leadership.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contacts