I am the Prouct Manager responsible for Personalization at Atlassian. This journey has entailed building two core platforms - Engagement Platform, and Targeting Platform - which are comprised of tens of microservices each.Engagement Platform is Atlassian's behaviourally targeted messaging engine, allowing product managers and marketers to deliver personalised messages to customers and measure their impact without requiring engineering or analyst bandwidth.Targeting Platform is Atlassian's centralised targeting capability, which acts as a two sided marketplace, connecting teams producing data with teams who need to use it to deliver personalized experiences to users. The platform operates at high scale, low latency, and strives to allow both producers and consumers to access the platform for minimal cost.- I provide product leadership on the current and future vision of Atlassian's Personalization products, designing intuitive user experiences balacing the needs of a non-technical audience against the realities of engineering capacity- I work closely with engineering, analytics, product and marketing to help Atlassian get the most out of the tools that are available, to deliver tangible business impact (generally in the form of MAU growth)- I deep dive with product teams to help them better understand their customer activation and retention funnels, to identify the best opportunities to engage users and help them get to value more quickly- I also lead our Personalization team's nascent machine learning capability, offering predictive targeting to users of Targeting Platform across the company

I worked in a variety of roles across the Atlassian IT organisation of increasing responsibility, culminating in my role as the Senior Manager for Go to Market Technology. Go to Market Technology was the intersection of the Marketing Technology and Sales Technology stacks leveraged by Atlassian's Marketing and High Touch Sales teams respectively.- I owned the roadmap, current and future visions for the Go to Market technology organisation- I regularly interfaced with senior leadership across the company to ensure that the capabilities delivered would unlock the desired business outcomes- I led a team of 10 product managers and software engineers, building bespoke solutions as well as leveraging off-the-shelf vendor products such as Salesforce.com and Salesforce Marketing Cloud- I was a member of the IT Leadership team, actively involved in setting Atlassian's mid and long term IT strategy, including resourcing and prioritisation decisions- I balanced my leadership duties with hands-on execution of key projects, and ensured best practice agile software development methodologies were followed within my teamsPrior to leading Go to Market technology, I also ran several other functions within Atlassian IT, such as:- Purchasing (website order forms, and processing systems)- Analytics- IT Program and Portfolio Management- IT Business Analysis- Workplace Technology / Desktop support

I operated a boutique web design startup that I bootstrapped during my time at university, providing web design and front-end web development services.Monkey Business Design in particular was specialized in the following technologies:* HTML / CSS / JS* PHP* Adobe Flex

Member of the team supporting Macquarie's proprietary trading desk in New York, acting as a technical systems analyst. I thrived in the high pressure environment, helping to provide the backend tooling that supported the Low, Medium and High frequency trading strategies executed by the desk. - I performed technical systems analysis of projects related to middle office (risk management) and back office (settlements and stock borrow/loan)- I worked with local stakeholders to elicit and thoroughly document the requirements necessary to get the desk up and running- I worked with remote, in-house engineers (engineers were based in Singapore) to execute against requirements gathered and deploy solutions into production

Relocated to Bristol, UK to support the local Macquarie office in iterating on a product that was already in market (known as UK Wrap). UK Wrap was a product offered to independent financial advisors to support them in their planning and customer advice obligations.* Led requirements gathering both internal to Macquarie, and with clients in the field that would use the platform* Brought in to the project to focus on trying to untangle the underlying data complexity challenges that had been incurred since go-live, to assist in the ongoing flexibility of the platform* Due to adverse business conditions, UK Wrap was terminated and the associated office was closed

During the Macquarie Edge project, I was promoted to lead a large team of business analysts across Macquarie's direct-to-consumer product portfolio. This spanned online trading, savings, and credit card accounts. * Supported my team of direct reports in launching of new credit card lines into the Australian market* Continued hands-on role launching Macquarie Edge, Macquarie's new to market online trading platform* Launched Macquarie Edge into market, providing best-in-class access to financial news aggregation within the trading portal

Business analyst for the Macquarie Private Wealth business, focused on internal advisor products, risk management, and float (IPO) related tooling. * Responsible for general business analysis functions (Internal stakeholder interfacing, requirements elicitation, business requirement documentation, functional specification authoring, integration testing, and deployment support)* Drove the requirements gathering and design work for Macquarie Edge, Macquarie's new cutting-edge online trading platform* Worked as a subject matter expert across the following aspects of the business: * CRM * Order Settlement * Order Management * Online Trading UI * Contract Note Fulfilment * IPO Processing * Lead Management * Compliance Systems