Proven marketing leader for an emerging life insurance channel. Designs results-driven B2B marketing programs that couple product differentiators with brand messaging. Develops channel-specific email programs, microsites, and texting capabilities for digital delivery of sales enablement content, tools and resources. Presents to senior executives strategic marketing plans supporting the channel’s goals and objectives. Implements market research and in-depth data analysis to drive strategy. Manages the development of agent-targeted LinkedIn advertising promoting business partner events. Increases awareness among agents with data-driven personalized campaigns for sales incentive programs.

Produced B2B2C firm-specific campaigns for variable and index annuity products, and B2C programs for group retirement. Supervised the email marketing team. Managed digital marketing programs for the sales team designed to increase product awareness among financial advisors. Conducted A/B testing and reported results to sales management. Used data and analytics to develop insights and optimize programs. Responsible for promotional content of variable annuity product websites. Executed an event sponsorship B2C marketing campaign for group retirement comprised of social media, email marketing, and display ads. Built a dashboard for senior management. Led the creation of lead generation programs for group retirement.

Managed a team of Marketing Managers and wrote promotional plans for universal and term life insurance products. Collaborated with the Chief Marketing Officer and senior sales management on B2C direct mail programs. Wrote marketing plans for over twenty financial products utilizing print advertising and materials, direct marketing, and public relations. Oversaw the creation of field marketing initiatives and obtained product and legal approval. Hired as Marketing Manager, promoted to Marketing Director.