Jeff Froehlich Email and Phone Number
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A sales and marketing professional with more than 20 years of experience in the hospitality industry. I can bring a proven track record of capturing market share from the competition and positioning a brand to achieve years of success in the future.I believe that the customer service training from the hospitality industry is second to none in any business, and this is the type of service I deliver on a daily basis in all that I do. This will have clients not only choosing your product and/or service, but returning to purchase in the future.I strive under pressure situations such as; launching a new brand, achieving profitability, and all while containing expenses. My commitment and easy going nature have resulted in developing long term solid relationships with colleagues, owners/investors, and most importantly clients.
Hilton Vancouver Downtown
View- Website:
- westingrandvancouver.com
- Employees:
- 39
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Hilton Vancouver DowntownCanada
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Director Of Sales & MarketingHilton Vancouver Downtown Jan 2021 - PresentVancouver, British Columbia, Ca
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Director Of Sales And MarketingHilton Vancouver Downtown Apr 2017 - PresentVancouver, British Columbia, Ca
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ManagerHendricks Resto-Lounge Apr 2017 - Present -
Director Of Sales & MarketingWestin Hotels & Resorts Apr 2017 - Jan 2021Bethesda, Maryland, UsThe Westin Grand, Vancouver Hotel is a luxury hotel in the heart of the city, on Robson Street at the edge of Yaletown. As the Director of Sales & Marketing, I plan and lead a team of hospitality sales professionals to achieve and exceed our revenue targets. -
Director Of Sales & MarketingOpus Hotel Mar 2014 - Apr 2017Vancouver, Bc, CaAs the Director of Sales & Marketing I plan and write the annual sales & marketing plan, then implement the strategies and lead a sales team of motivated hospitality professionals to exceed the set goals for the year. Through hands on leadership and effective sales strategies was able to achieve an 18% (forecasted) year over year rooms revenue increase. This figure represents an increase of over 8% in the original budgeted rooms revenue for 2015. These type of results come from the continuous daily drive for excellence and the knowledge that "good enough" is never good enough. -
Director Of Sales & MarketingShangri-La Hotel, Vancouver Oct 2006 - Jan 2014Hong Kong, HkDeveloped the annual Sales and Marketing plan. Then directed, motivated and led the Sales team through implementation of effective sales strategies in line with overall hotel positioning. Worked directly with the Revenue Management and Reservations teams to optimize rooms revenues, while maximizing the balance between staff, guest, and owner satisfaction. This led to consistently outperforming the competition on an annual basis by 11.63% in Revpar (Revenue Per Available Room = Profitability). This equated to an average of $19.69 above the competition from 2011 - 2013. Built relationships with key luxury travel providers in order to maximise the yeild and average daily rate for the hotel, and then grew this market by 50% year over year. This helped outperform competitive set hotels on an annual basis by 11.97% in ADR (Average Daily Rate = Price per product sold). In part, due to the positioning of the brand in the global marketplace the hotel was awarded the American Automobile Association’s (AAA) highest achievement, the Five Diamond Award. The hotel was the only one in Vancouver to achieve this and only 1 of 4 in Canada.Highlights:• Opened the first property in North America for Shangri-La Hotels & Resorts, introducing the city of Vancouver, and the North American audience to a new brand of luxury hotels.• Beginning from zero accounts built a network of over 125 corporate accounts that equated to 13% of the hotels annual rooms revenue. These accounts showed a consistent growth averaging 6.3% annually in ADR (Average Daily Rate = Price) from 2009 - 2013.• Wrote and executed the annual marketing and communications plan. This led to outperforming competitive set hotels within Vancouver in a variety of key metrics year after year. • Coached and developed a team of 8 sales staff. In 2013 this resulted in 4 team members being awarded Shangri-La`s Presidents Club Award for sales excellence by achieving over 115% of budgeted revenue goals. -
Senior Sales Manager & Catering ManagerThe Westin Grand Vancouver Feb 2002 - Oct 2006Vancouver, British Columbia, CaActively found and converted prospective customers into loyal clients using market information/resources and networking opportunities. Developed and maintained a strategic prospecting list of top quality local and international clientele, primarily focusing on the film & entertainment segment.Highlights:• Grew the hotel's market share in the film & entertainment market by 50% within 1 year. • Consistently contributed over 25% of the hotel's overall annual rooms revenues from the film & entertainment market.• Managed other markets including; wholesale off-line, corporate business travel, and corporate group.• Managed the catering department running both catering and conference services. This honed my attention to detail and ability to manage multiple tasks within a fast paced and constantly changing environment.
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Sales ManagerRoyal Pacific Destinations Oct 1997 - Jan 2001CaLead the sales efforts for a medium size wholesale travel package company. Sold travel packages to travel agents and wholesalers across Canada. This included training sessions for travel agents, presentations to new travel management companies, and conducting familiarization (FAM) trips to new destinations.Highlights:• Grew the revenues for the company by 180% within the first 12 months by stealing market share from the competition. • Refined my presentation and public speaking skills by continually presenting new and exciting products to a diverse group of travel industry professionals. -
Sales Manager - (Publications - Formerly Special Publications)Business In Vancouver Jan 1997 - Oct 1997Vancouver, Bc, CaSold advertising space within several annual publications that were supplements to the Business In Vancouver weekly newspaper.Highlights:• Was the first (and primary sales person) to sell advertising space into the new Meeting Places magazine. This annual magazine was a guide book for professionals wanting to host a corporate meeting, social event, or company retreat in British Columbia. My efforts yielded the 2nd highest sales for an opening publication in the history of Business In Vancouver.• Sold advertising space in other industry specific directories such as; High-Tech Directory, BC Biotech Directory, and The Transportation Directory. -
Front Desk ClerkPlaza 500 Hotel May 1994 - Dec 1996Handled the front desk duties for a medium sized 4 star hotel.
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Front Desk Agent, Bellcaptian, ConciergeSheraton Inn Burnaby (Formerly Burnaby Villa Hotel) Apr 1990 - May 1994Progressed through the ranks of this 3 star hotel in various front office capacities including: bellman, bell-captain, switchboard operator, reservations agent, front desk clerk.
Jeff Froehlich Skills
Jeff Froehlich Education Details
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Shangri-La Hotels & Resorts - Digital Marketing 101Digital Marketing -
Cornell UniversityMarketing Strategy For Business Leaders
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Shangri-La'S Crisis Management For MediaCrisis/Emergency/Disaster Management
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Shangri-La’S North American “Tigers” Executive Training ProgramWork Experience & Hands On Training
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British Columbia Institute Of TechnologyMarketing Management - Professional Sales
Frequently Asked Questions about Jeff Froehlich
What company does Jeff Froehlich work for?
Jeff Froehlich works for Hilton Vancouver Downtown
What is Jeff Froehlich's role at the current company?
Jeff Froehlich's current role is Director of Sales & Marketing at Hilton Vancouver Downtown.
What is Jeff Froehlich's email address?
Jeff Froehlich's email address is jf****@****tel.com
What is Jeff Froehlich's direct phone number?
Jeff Froehlich's direct phone number is +160466*****
What schools did Jeff Froehlich attend?
Jeff Froehlich attended Shangri-La Hotels & Resorts - Digital Marketing 101, Cornell University, Shangri-La's Crisis Management For Media, Shangri-La’s North American “tigers” Executive Training Program, British Columbia Institute Of Technology.
What are some of Jeff Froehlich's interests?
Jeff Froehlich has interest in Golf, Ice Hockey, Movies, Skiing.
What skills is Jeff Froehlich known for?
Jeff Froehlich has skills like Hotels, Hospitality Industry, Hospitality, Revenue Analysis, Marketing Strategy, Hospitality Management, Hotel Management, Event Management, Tourism, Yield Management, Food And Beverage, Front Office.
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