I've written more than 500 pieces in the CMO section at Forbes.

I'm a contributing writer at Forbes. I cover CMO/CEOs around sustainability and consumer trends.

I led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed my first book “Marketing to Millennials.” I havesince co-authored three more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.”

Keynote private and public events in the US and Internationally.Engaged and excited different groups on a range of topics related to Millennial Consumer Trends, Millennial Marketing, Innovation & Millennial Co-Creation, Selling to Millennials and more.Member of the National Speakers Association. Given several hundred talks to all group sizes.more info is available at MillennialMarketing.com or jfromm@thefuturecast.com

I am a four time author specializing in generational marketing and purpose. All of my books are available on Amazon. -Marketing to Millennials: “Marketing to Millennials” is both an enlightening look at this generationof consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the six attitudes shared by most Millennials, as well as the newrules for engaging them successfully.-Millennials with Kids: “Millennials with Kids” changes how we think about this new generationof parents and uncovers profound insights for marketers and brand strategists seeking to earn theirloyalty. This book captures data from a new large-scale generational study and reveals how to enlist Millennial parents as co-creators of brands and products.-Marketing to Gen Z: Drawn from original quantitative research and interviews, “Marketingto Gen Z” paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to theMillennial plan.-Purpose Advantage: In today’s market, skeptical consumers have more ways than ever to automate how easily they interact with — and frequently ignore — brands. The implication? Connecting with them takes more than merely providing a good product. Drawing from interviews with CEOs of some of the most successful brands, this book uncovers the importance of finding and communicating your brand’s reason for existing in order to best connect with consumers. “The Purpose Advantage” means standing for something more than your bottom line — this is the roadmap for how to do it.

Lead sales, marketing, analyst relations and related functions for Barkley, Inc.Focused on Millennial Marketing Trends, Gen Y Trends and providing actionable consumer insights to brand strategy professionals.Co-author of multiple reports based on a research partnership with Service Management Group and The Boston Consulting Group on Millennial trends across categories including Millennials and Restaurants, Millennials and Retail, Millennials and CPG.Millennials are not a homogenous co-hort.

A Millennial Marketing & Gen Y Consumer Trends Conference for Brand Leaders.The 2013 Millennials Marketing Conference will be held in Kansas City on September 25 and 26, 2013. Visit sharelikebuy.com for details.The first Millennial Trends Conference was held in San Francisco in 2011.The second Millennials Trends Conference was held in New York City in 2012.In the past we heard from brand leaders at MTV, Comedy Central, several restaurant brands trying to engage Millennials, Unilever and several CPG brands focused on Millennials and many more.

Work on providing actionable insights to brand strategy professionals around Millennial Trends. Some of the primary focus areas include:Millennials and CPG trendsMillennials and Restaurant trendsMillennials and Retail trendsMillennials and emerging technology trendsMillennials and Showrooming at retailMillennials and social media habits, traditional media habits and behaviorsMillennials and brands by category including restaurants, retail and travel.

Co-authored several articles on Millennial Marketing and Generation Y Trends.https://www.bcgperspectives.com/content/articles/consumer_insight_consumer_products_millenial_passions/

A look at the trends driving Millennial Consumer behavior. Gen Y Trends. The Participation Economy.

Co-authored an article on Millennial Consumer Trends (or Gen Y trends) and the Six Millennial Segments with The Boston Consulting Group and Service Management Group.https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/

This detailed report provides an overview of key findings from Barkley's research partnership with The Boston Consulting Group and Service Management Group. Go to www.barkleyus.com. We studied Millennials and CPG, Millennials and Travel, Millennials and Restaurants, Millennials and Retail as well as a deep battery of questions to look at their attitudes, beliefs and behaviors.N= 3900 Millennials born between 1977 and 1996N = 1100 Non-Millennials born prior to 1977http://barkley.s3.amazonaws.com/barkleyus/AmericanMillennials.pdf

I led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed my first book: Marketing to Millennials. I have since authored four more books: Millennials with Kids, Marketing to Gen Z and The Purpose Advantage and The Purpose Advantage 2.0 (October 2021). I am the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company.

As the Millennial and Gen Z Marketing Guy, I have traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. My most recent endeavor has been on helping brands find their Purpose. While others may talk about trends, myself and my partners merge such insights to create marketing and innovation best practices—these applications are the basis of my presentations. With years of brand marketing consulting experience, humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.I have spoken everywhere from travel and tourism events for hundreds of attendees to private corporate meetings for a few.

A best-in-class employee owned marketing firm. One of the top 10 largest independent firms in the U.S.

An advertising and marketing agency based in St. Louis.

First volunteer board chair for the Marketing Department at UMKC. Identified opportunities to increase visibility for the department as well as helped increase student participation. Worked with Millennials students and Gen Y students in the classroom as a guest lecturer.

a marketing strategy and consulting firm.

served in a leadership role on major client brands

Worked on a variety of association and government public relations and communications assignments.

I was the junior account person on Dart Drug and a few other accounts.